Thought leadership on custom media networks #b2bpr #thoughtleadership #adtech #marketing
Why we’re seeing the rise of custom media networks – great insights on their growth and role in the media mix in this piece in The Drum from Sean Crawford from SMG #retailmedia #b2bpr #thoughtleadership #marketing #adtech #advertising https://lnkd.in/eej5bdGW
Airport advertising was once known for reaching a broad audience, but know, it's about connecting on a personal level. Wondering how we do that at RG Media? Here are 3 ways: 1️⃣ Tailored Experiences: Imagine ads that speak directly to your interests and needs as you travel. From local recommendations to exclusive offers, personalized ads enhance the passenger experience. 2️⃣ Data-Driven Insights: We analyze traveler behaviors and preferences using advanced analytics to deliver targeted messages that capture attention and drive engagement. 3️⃣ Standing Out: Personalized ads are what attract people in a bustling airport environment. They create memorable moments and foster positive brand associations, influencing purchasing decisions. Ready to personalize your brand's message at airports? Contact RG Media today to explore how we can tailor your advertising strategy for maximum impact.
Brand marketing consultant helping SME's grow by making their brand their competitive advantage. And smashing it through clear strategy, strong positioning, distinctive identity & compelling messaging | Foundry12
After a strategic shift to move more of their marketing spend away from performance and towards brand to achieve a better balance, CEO & founder Brian Chesky speaking on an investor call: "Airbnb’s “full-funnel” approach was driving results, and its strong top-of-funnel activity was attracting new customers." #brand #brandidentity #brandbuilding #brandawareness #brandmarketing #brandmessaging #brandadvertising #branddevelopment #brandconsultant
Sales Development Director @ JCDecaux Transport HK | Driving Business Growth & Sales
Sharing this brilliant summary (thanks Jim) of the brand-new research, from Ipsos and JCDecaux "First Class Advertising - The Enduring Magic of Airports" reveals fascinating insights that every marketer should know ✈: 1. Younger, affluent audience: Forget outdated stereotypes - today's frequent flyers tend to be younger and more affluent, making them a highly desirable demographic. 2. Airports are more than just gateways: Travellers view airports as an integral part of their journey. 68% of global passengers agree that the airport is part of their holiday/travel experience. 3. Shopping takes flight: A whopping 85% agree to have made purchases at an airport in the past year, highlighting the significant buying power at airports. 4. Powerful influence: Airport advertising has never been stronger! It impacts every stage of the buying journey, from brand awareness to final purchase decisions. 5. Airport OOH > Social Media: Flyers view airport advertising more favorably than online and social media ads across key metrics. See graph below. These insights offer a glimpse into the potential of airport advertising. Find out more here: https://lnkd.in/efwBRDPB. #airportadvertising #traveltrends #consumerbehavior #marketinginspiration #research
We leverage captive flyers and global reach to connect brands with high-spending travelers, delivering effective marketing solutions. Read the latest blog now! 👇 #InflightAdvertising #TravelMarketing #HighSpendingTravelers #GlobalReach #BrandAwareness"
Elevate your advertising game with our Marketing Campaign. 🚀 Advertising on Hotel Key Cards guarantees visibility, as guests use their cards multiple times daily. Imagine your ad being the first thing they see when unlocking their room! With MTech, it's not just about advertising—it's about building lasting partnerships. Our dedicated team crafts compelling ads and ensures mutual benefits for hotels and advertisers. Your ads and coupons are now in the hands of hotel guests, where they belong! Contact us to unlock new marketing opportunities today. #HotelMarketing #Advertising #KeyCardAds #MTechSolutions
Director of Destinations, Travel and Growth, EMEA at Tripadvisor (ex Just Eat Takeaway and MailOnline)
A ‘travel state of mind’ is officially a ‘thing’ - and we all know what that feels like. ✨💫 Check out the Drum article on why this is such a powerful mindset to tap in to. 👏🏻👏🏻👏🏻 #tripadvisor #lovetravel
The ‘travel state of mind’ represents a unique and potent opportunity for advertisers across various industries. By understanding and tapping into this mindset, brands can significantly enhance their engagement. Our VP, Global Head of Sales, Christine Maguire, shared some of our recent insights with The Drum: “73% of our users describe themselves as open minded and 75% have a positive attitude,” she explains. “They want to create memories, so their willingness for discretionary spend increases… and they're way more likely to engage with advertising and marketing messages. They’re in a buying journey. They’re ready to spend, they have the money to spend and they’re more likely to spend.” Read the full article: https://lnkd.in/ekhH9H5s
Did you know that 75% of frequent flyers associate airport advertising with high-quality brands? 🤯 Learn how you can tap into the unique benefits of #DOOH airport screens to drive awareness and build a high-quality brand perception: https://hubs.la/Q02fDvHR0
Companies often fall into the trap of believing that marketing is solely about pushing products and services, bombarding customers with features and benefits until they succumb to the sales pitch. This approach is short-sighted and fails to recognize the power of strategic marketing in shaping consumer perceptions and building long-term brand loyalty. Advertising should be customizable to the target audience. British Airways' decision to create an ad that doesn't explicitly promote its offerings may seem counterintuitive. But by showcasing the experiential aspect of air travel, they're tapping into something far more profound than a simple sales message. They're inviting viewers to imagine themselves in that child's shoes, gazing out at the world from a new perspective. This is the power of storytelling in advertising! #MarketingStrategy #BrandIdentity #ConsumerPerceptions
Disconnecting from the digital world is a rare luxury that allows for a much-needed break from constant online engagement. Ensure your marketing strategy blends the two seamlessly. #ExperientialMarketing #BrandActivation #Engagement
In our newest content series, Marketer Mindset in partnership with The Drum, we're sitting down with top brand marketers to get their perspective on OOH and the future of advertising. We had an insightful conversation with Tripadvisor’s Global Director, Marketing Solutions, Adam Ochman, about how creativity in OOH is shaping brand experiences and the integral role OOH plays in their media mix. “When it comes to OOH, we approach creativity with a multi-channel, 360-degree strategy, integrating it seamlessly into campaigns that are designed to make a significant splash. OOH is one of the most powerful mediums we have for capturing attention in key locations, thanks to its ability to provide bold, eye-catching visuals that stand out in public spaces.” Read the full Q&A here 👉
