Skai’s Post

Exciting Update for Walmart Ads! Walmart has rolled out a powerful new feature for advertisers, and it's set to boost your brand's visibility! Here's what it means for you: 1. Target Competitors: Now, you can target not just people searching for your brand, but also those looking for your competitors. Get your products in front of customers who are brand loyal by showing up next to their searches! 2. Track Your Data: Monitor which competitor searches are matching your ads and use this insight to create even more effective campaigns. 3. Boost Visibility: Make sure your products stand out, especially in categories with strong brand loyalty (like snacks or drinks). Your ads will now be more visible, catching the attention of loyal customers. 4. Gain a Competitive Edge: Analyze ad performance to see how you're stacking up against other brands. Use this data to refine your strategy and stay ahead. 5. Protect Your Brand: Maintain a strong market presence and get real-time insights into how you're competing, keeping your brand top-of-mind for shoppers. How to Use It: This feature isn’t applied automatically, be sure to activate it in Walmart’s AdCenter. #WalmartAds #BrandVisibility #AdvertisingStrategy #CompetitorTargeting #MarketingTools #Consumr

Update for Walmart Ads! Walmart just rolled out a powerful new feature for advertisers, and it's a game-changer for boosting your brand's visibility! Here's what you can expect: ✅ Target Competitors: Reach customers searching for your competitors and get your products in front of brand-loyal shoppers. ✅ Track Your Data: See which competitor searches match your ads and use these insights to fine-tune your campaigns. ✅ Boost Visibility: Stand out in categories with strong brand loyalty, like snacks or drinks, and make sure your ads catch the attention they deserve. ✅ Gain a Competitive Edge: Analyze performance, compare with other brands, and refine your strategy to stay ahead of the competition. ✅ Protect Your Brand: Keep your brand top-of-mind with real-time insights into how you’re performing in the market. 🔑 How to Activate: This feature isn't automatic! Be sure to activate it in Walmart’s AdCenter. Time to elevate your ad game and dominate your category! #WalmartAds #BrandVisibility #DigitalMarketing #CompetitorTargeting #AdStrategy

Most advertisers begin with Sponsored Products to capture high-intent shoppers and drive sales. But do you know when to expand to middle-funnel and upper-funnel ads? Here are key indicators for expansion: - Assess Non-Branded Performance: If Sponsored Products level out, it's time to explore other ways to drive category growth. - Sponsored Brands and Sponsored Display Ads: These tactics boost visibility, control messaging with custom imagery and video, and protect branded search results from competitors. For omnichannel growth, we blend data, tech, and creativity to drive results. Our integrated retail media strategies have turbocharged partner sales, surpassing basic advertising metrics. With deep expertise in physical and digital retail, we optimize total sales across major retailers.

For Retail Media and Shopper Marketing I am a big fan of the metric $/U/M, basically how much does it cost to move 1 unit? ($ per unit moved). You can measure this via attributed revenue or as a blended metric (mix between organic + paid). This KPI could be useful to assess the performances of retail media platforms vs in-store promo. It is often hard to compare how effective is Instacart or Criteo in moving units vs running a promo in-store hence estimating the blended $/U/M could provide a baseline to understand their impact. It's often cheaper to run promo on shelves but sometimes, for some retailers, becomes more profitable to invest online to move units and reach a broader audience. Would be curious to hear how others are analyzing the impact between online<>offline investments for retail.

🛍️📊 "Unlocking the Power of Retailer Advertising: Key Insights for Brands" 🌟 Brands are finding success in influencing U.S. shoppers through retailer websites over marketplaces. Recent research by Intellias revealed that 25% of shoppers are swayed by ads on retailers' websites, compared to only 13% on marketplaces. The impact of a "trusted" retailer in driving purchases is significant, with 54% of shoppers more likely to buy advertised items and 55% open to trying new brands recommended by familiar retailers they shop with. These insights highlight the importance of strategic ad placement for brands, optimizing campaign performance and ROI. Intellias recommends retailers to focus on 'owned' advertising experiences like Direct-to-Consumer (DTC) channels to enhance customer engagement and boost return on ad spend. With the rise of Retail Media Networks and omnichannel strategies, the landscape is evolving. Insider Intelligence predicts that revenues from retail media will surpass TV advertising by 2028, signaling a promising future for retailer advertising. Alexander Goncharuk, VP of Global Retail at Intellias, emphasizes the potential of Retail Media Networks in enhancing shopper engagement and connecting brands with conversion-ready audiences. By leveraging customer data and loyalty insights, retailers can drive hyper-segmentation to deliver impactful campaigns and drive ROI. #RetailerAdvertising #BrandInfluence #RetailMedia #MarketingInsights 🛒✨

While there isn't an industry-wide approach to measuring retail media incrementality - marketers still need to test & learn, to define what success looks like for all stakeholders. There is still plenty to be positive about, with 77% of organizations claiming #retailmedia either met or exceeded their goal KPI expectations. 30% of organisations are also confident that they are either 'good' or 'extremely good' at measuring incrementality and applying the insights, with the top 3 incrementality measures as follows: 🛒 56% using new-to-brand attribution 🛒 48% showing a product ad to a customer that hasn't purchased before 🛒 47% serving ads where products aren't showing up organically #retail #media #shoppermarketing #trademarketing #advertising #PPC #amazon #marketplaces #grocery #CPG #FMCG #incrementality Source: Skai & Path to Purchase Institute The State of Retail Media 2024

Eitan Reshef is sharing some 🔥 retail media stats and top tips for brands. Check out his post below. Interested in learning more about our retail media efforts? You can watch our recent webinar here ➡ https://lnkd.in/egVDvJtN #retailmedia #ecommerceagency

Retail Media Networks are all the rage but how successful do brands find them & what type of #insights are they gaining? More in this infographic on Black Friday results from P2Pi 👇 #A3Media #Advertising #RMNs #RetailMedia #Retailers #Metrics #Data https://ow.ly/TXcT50QutHM

CPG Brands: If your ads are driving to a landing page, dollars are being wasted. Every extra click results in 95% audience drop off. That's why we launched Pear Connect, the only dynamically shoppable ad unit to reduce the path to retailer carts down to a single click. ✔️ Bypass the landing page with dynamic, one-click shoppability from your ads ✔️ Enable industry-leading inventory scanning and paths to purchase ✔️ Customize which products and retailers to display (or leverage your ad networks' full machine learning optimizations) 🍐 Reduce clicks, increase sales. Learn more here: https://lnkd.in/gPUras6U #retailecommerce #pearconnect #shoppability #performancemarketing 

RMN (Retail Media Platform) vs. RAMP (Retailer Agnostic Media Platform) - RAMPs let your brand engage with consumers across all retailers. Even better - because Fetch collects zero-party data, they can deliver retailer-specific data vs. having to go to multiple RMN's