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Migraines can agonizing and debilitating, affecting daily activities. Managing them often means making lifestyle changes to identify and avoid triggers, including nuts, chocolate, soy, gluten and MSG. SKU Fall '24 brand Amia isthe first functional, better-for-you food brand offering trigger-free food options for the 40 million Americans suffering from migraines. Amia was co-founded by Jon Katz, a passionate entrepreneur who’s been on his own migraine journey since he was 7, and Jennifer Morrison, a successful actor who’s been tackling ocular migraines since 2011. " We've both experienced firsthand how food can impact migraine frequency, and we’re here to help you find convenient, delicious, trigger-free options starting with our signature snack bar," says Jon. "Our mission is to be your advocate and friend on your migraine journey, making it easier to live well and eat happily." Amia works closely with a team of experts, including neurologists and registered dietitians, to develop migraine-friendly food. Amia’s first product is a soft-baked oat and seed snack bar. Jon's larger vision is to inspire an entire trigger-free category where every grocery store nationwide offers a variety of trigger-free food options, akin to gluten-free or allergen-free. Amia is getting rave reviews from customers, like LH on Amazon: "I find these to be a perfect mid-day or afternoon snack, and how much better that they’re migraine trigger free. It’s nice to know that I’m not contributing to my migraine issues!" Amia is one of the eight brands selected for the fall '25 Track, which includes . Bala Enzyme, Foraged & Found, Kif & co, Long Table, Modica, Peace Love Hormones and The Bloody Buddy. More than 70 mentors will work with this incredible group of brands - CPG leaders, successful founders, investors and subject-matter experts. Rich R. Clara Lahlouh Paye Mayur Aras Max-Antonio Burger Monideepa Chakravorty Candice St. Pierre, MBA, Ph.D. Will Betts Chardae Davis Lahari Neelapareddy, CPA Alia Bedi Bala Enzyme Foraged & Found Kif & co Long Table Modica Peace Love Hormones The Bloody Buddy Buff Greebe Michelle Breyer Maddie S. Brooke Wilson Adrien Petersen #migraine #triggers #triggerfree #cpg #cpgs #accelerator #cpgaccelerator #consumerpackagedgoods #consumerproducts #mentors #mentoring #mentorship #mentorshpmatters #emergingbrands #startups #startup #cpgstartup

Mike Levinson, RD

Director of Sales- foodservice @ Palermo's Pizza | Registered Dietitian

3w

SKU excited to see the brand grow with all these talented mentos and teammates

Clara Lahlouh Paye

CEO and Founder of UNiTE Protein Bars- Tastemaker - Global Flavors but make them fun! - YPO - Sku Mentor - Founding member of (included) - I make the moves up as I go.

3w

Super excited!

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