Budget brands thrive during cost-of-living crisis.
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#terrifictuesdays As we kickstart our Tuesday, we would like to share a similar viewpoint with the chief of Tesco. He recently emphasised that marketing should not be seen as an expense that needs to be reduced but rather as an investment. We strongly believe that marketing plays an integral role in the success of any business, and it requires investment. By prioritising marketing, we can use it as a valuable tool that can contribute to the growth and sustainability of the company. Adopting this mindset is crucial for any business, as taking risks is necessary to reap rewards. https://bit.ly/WOTSMedia7 #marketingforentrepreneurs #marketingservices #marketingagency #marketing #wordonthestreetmedia #investment #tool #riskandrewards
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Guy has a unique blend of expertise in strategic finance, data science, consulting, leadership, and education.
Interesting analysis by a marketing expert.
Aldi vs Woolworths: Shopper's grocery hauls show dramatic difference in how far your money can go
au.finance.yahoo.com
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Should marketing spend be an investment, rather than a cost? 🤯 Towards the end of last year, the chief of Tesco was quoted as saying 'I don't see marketing as a cost, I see it as an investment'. This opened up an interesting conversation around where marketing spend should be considered on a balance sheet - which in turn, hugely changes how it is considered within a business. Further research done with investment analysts, shown at Effworks Global 2023 shows that more analysts are seeing advertising as an investment as opposed to a cost, supporting the move towards longer-term evaluation and consideration of marketing. Where do you weigh in? Should we be considering marketing as a cost or as an investment? 💪 #marketingcost #marketinginvestment #marketingstrategy
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Surveys show that customers are cutting back on discretionary spending due to rising costs of living essentials. How is your business faring in this challenging landscape? Are you maintaining your position? Are you considering acquiring new customers or winning over existing ones exploring alternative options? Our spend-based insight solutions can provide the necessary data to enhance your strategy, ensuring you stay competitive and excel as we navigate through this economic cycle. #BusinessStrategy #CustomerInsights #CompetitiveEdge #retailmarketing #retaileadership #marketing
Consumers plan to trim restaurant, entertainment spending this summer
chainstoreage.com
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Despite lowered projections for profit and sales, Guinness owner, Diageo, is significantly increasing their marketing spend to drive growth for the brand. Since 2017 it has increased its marketing spend by around 60%! A great point was made by CEO, Debra Crew, that short-term challenges shouldn’t affect how you run the business for the long term. Read more on this growth strategy and disciplined approach to marketing spend in order to get the best return on investment (ROI): https://lnkd.in/eiFANnsh #electricsheep #digitalmarketing #growyourbusiness #businesstips #marketingagency #roi #guinness #advertising
Diageo CFO: Growth requires ‘sustained’ marketing investment over several years
marketingweek.com
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Vice President Marketing & Analytics ■ CMO ■ Marketing Director ■ Chief Marketing Officer ■ Senior Marketing Manager ■ Head of Marketing ■ Brand Strategy ■ Marketing Strategy ■ Marketing Consultancy ■ EMEA Eastern Europe
FRIDAY DOSE OF MARKETING Some solid facts that every senior marketer shall store for when serious debates about resource allocation arise: The strength of a company’s brands and marketing is the most often cited factor by analysts when appraising companies with 79%, ahead of leadership quality that only comes second, and reported profit that comes 4th. It is actually very logical, considering this finding: „Analysing data from both the S&P 500 and the FTSE 100 indices, a report commissioned by the IPA from Brand Finance, the valuation consultancy2, calculated that in the UK, the top 50 brands delivered shareholder returns 30% higher than the FTSE 100 average in 2021 and 10% higher in January to October 2022 (when the report was published). Those strongly branded organisations which had a high ratio of Brand Value (BV) to Enterprise Value (EV), delivered even greater growth, stability and returns. In 2021, shareholder returns from the high BV/EV ratio group were 80% higher than the FTSE 100 average.“ #FridayDoseOfMarketing #MarketingStrategy #Brandbuilding #Marketing #Advertising #MarketingEffectiveness #BrandGrowth #HowBrandsGrow #MarketResearch https://lnkd.in/e97hyBVP
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Is it wiser for brands to just ignore the cost of living crisis? This might sound like quite the cynical question to pose, but it’s still worth asking when it comes to the marketing industry. Particularly given the inept and inauthentic way many brands seem to approach this issue that many people face. We decided to ask some smart people how they think brands should be approaching this sort of thing. Thank you Gen Kobayashi, Helen Rankin, Finnian O'Neill, Victoria Gerstman, and Annalisa Roy for your thoughts. Read the full piece: https://lnkd.in/eVJ2xKvm
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CEO Proficiency Group. publisher of Proficiency Post, the Leading International Business Supply Market News Analysis Service. The Voice of Progress ... Tomorrow's News Today 💜
"I see Marketing as an investment" ROI: the key success measure in convincing CFOs not a cost While there are many tools helping CMOs to optimise spending, persuading the skeptical C-suite that investments in brand-building will deliver long-term returns is still a challenge. CEO of UK's #1 supermarket Tesco, Ken Murphy's support is welcome "I don’t see marketing as a cost. I see it as an investment.” We discuss the best measures of success with case studies in the business supply market
"Marketing is an investment"
proficiencypost.com
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Hey there LinkedIn fam! Check out this super insightful article on how the rise of budget-friendly brands is taking over the supermarket checkout. It's a real eye-opener - the shift towards lower-priced items has surged by 120% in the first quarter alone. Who knew? It's all about the savvy tactics people are using to make their money stretch further. You won't want to miss this one! Read all about it here: https://ift.tt/zBmnQSY
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