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RED.Sport Network achieved an impressive 504% growth in Monthly Recurring Revenue (MRR) within its first year. How did they do it? Discover the OTT #analytics strategy that supported a 219% surge in subscribers, a 713% boost in transaction value, and a 517% increase in the subscriber lifecycle. Find out more: https://bit.ly/4bbYwM3

Unleashing the full potential of CTV was presented by John Goulding and Zuzanna Gierlinska Scale, inventory diversification and complexity are challenges being overcome by MiQ Programmatic can future proof your ctv strategy with an evolved stack and DSP agnostic approach You are going to need an evolved CTV stack

Ad networks are pushing connected TV (CTV) solutions like never before. And here's why. 👇 There are around 130M households in the USA. And more than 120M own 1 (or more) CTV devices. Up 30M new devices since 2019. In other words, your ads could reach almost every household in the USA. And on top of that ad tech is only getting better by the day. Think that sounds interesting? Read our full report to learn how effective CTV ads are, their costs, and what industries are thriving on the channel. https://lnkd.in/g2fE7m7V

Foxtel's aiming to beat OzTam to market with its own trading currency – with the two set to land days apart. That could prove bumpy for media agencies. Foxtel Media boss Mark Frain, while piling pressure onto the incumbent currency provider, hasn't ruled out bringing everything back together. But only under a "very different operating model". In the meantime the pay TV firm turned streamer is going all-out to align new partners: Measurement firm Beatgrid, IPG's Magna and Wesfarmers are running tests on reach, frequency, incrementality and brand lift, while Amplified Intelligence and OMG are building a major video streaming attention and context amplification study for the Video Futures Collective. IPG Mediabrands APAC | Omnicom Media Group

Have you been quoted $5-12 CPMs for OTT & CTV distribution… Only to find out your real CPM’s come out to $25-28 after adding in your -> Data segment fees -> Brand safety fees -> Supply side fees -> Seat fees Oooh, and don’t forget about those sneaky, built-in agency margins (usually around a 20% tax on your CPMs)… Over the past year we’ve been developing a deep strategic partnership with MNTN and the CPM’s we’re seeing are around $12-15 all in. Inclusive of the tech stack. And we never build in a margin buffer. If you’re thinking about CTV and want to know how you can have more transparency into the CPMs you’re paying, let’s talk. #connectedtv

When you are trying to target and serve programmatic ads to TV, every millisecond counts. Timed for NBC’s coverage of the upcoming Paris games, FreeWheel is launching a new suite of programmatic software geared toward live delivery. In this video interview with Beet.TV, Mark McKee, EVP & GM at FreeWheel, explains why it is important. Watch the full interview: https://bit.ly/4cOnQrX #EffectvEmp

Brands are expecting more from their video ad investments. Measuring deduplicated performance across linear, streaming, social, and digital is now essential, not optional. Our recent certification from the U.S. Joint Industry Committee (JIC) across all currency classifications marks a significant step toward a more transparent and unified future in video measurement. As iSpot CEO Sean Muller Mueller explains, "What makes our deduplication the best is the fact that we've standardized on Smart TV ACR data at scale. This allows us to do the type of deduplication that's really not possible by any other means, including walled garden deduplication." Learn more about the latest measurement advancements and their impact on the industry directly from Sean: https://lnkd.in/gr26hZgu

Maria Rua Aguete : #SmartTV makers zone in on #advertising opportunity #CTVWS Smart TV manufacturers are likely to continue to focus on building an advertising business given the superior margins available from this business compared with selling hardware, according to data released by Maria Rua Aguete, senior research director, #Omdia, at the Connected TV World Summit in London today. However, the smart TV ecosystem remains highly fragmented, with multiple suppliers and different OS platforms and big regional variations in which supplier and OS dominates around the world. According to Omdia, profit margins from CTV advertising in 2022 were in the order of over 50%, while globally, margins from the sale of TV hardware were less than 1%. Stuart Thomson Digital TV Europe https://lnkd.in/dx4sZrPj

Losing a consumer comes at a cost. These costs are amplified in the OTT space. After all, acquisition is costly. Read our blog for a perspective on what it means when you lose a subscriber. Discover what you can do about it: https://bit.ly/3TuRHOZ

🎙️ The new Expert Series is here! In our latest episode, we chat with Hitesh Bhatt, CTV/OTT - EMEA at PubMatic, and dive deep into CTV, ad buying and programmatic trading. From debunking misconceptions about programmatic to exploring buying trends in Europe and the U.S., we discuss: 🗝 How programmatic is unlocking new opportunities for broadcasters 💰 The role of programmatic trading and benefits for buyers and sellers 🖥 The impact of global streamers and their programmatic strategies Tune in to hear all about the programmatic trends here ➡ https://lnkd.in/ecKQ5X_M #Programmatic #CTV #Trading