SMEJapan - Japan’s No.1 English business Resource Guide’s Post

Kotodama: The Power of Language in Business Explore how kotodama affects branding, communication, and relationship building in Japanese business culture and how it can improve your branding. #businessinjapan

Kotodama: The Power of Language in Business Explore how kotodama affects branding, communication, and relationship building in Japanese business culture and how it can improve your branding. #businessinjapan

Kotodama: The Power of Language in Business https://lnkd.in/g8KcXh-r Explore how kotodama affects branding, communication, and relationship building in Japanese business culture and how it can improve your branding. #businessinjapan

An introduction to PARADOX: For English speakers We are PARADOX, a Japanese branding and creative agency born in 2001. The philosophy at the center of our branding practice is the word “Kokorozashi.” This loosely translates to “the unique purpose with which an individual or organization was born.” “Kokorozashi” goes beyond "purpose," encompassing the unique Japanese concepts of "ikigai (that which gives life worth and meaning)," and "rita no seishin (a true regard for others)." Throughout our experience working with over 300 companies and their leaders, we gained the insight that people with “Kokorozashi” have an undeniable energy. They use their strengths to make the world a better place, and as a result, live with more meaning, passion, and happiness. Our branding method brings forth the unique, undefined “Kokorozashi” that lies within, and expresses it effectively and creatively so that it can be seen and put into action. The more defined it is, the more people rally around them, and join forces to make it into reality. We hope to share the insight we have gained over our 20 years of experience, not just throughout Japan, but to the world. #Branding #BrandBuilding #CorporateIdentity #Storytelling #Japan #Kokorozashi #Ikigai

In recent years, the Japanese market has become a preferred destination for many global companies. But how do you plan to enter this market most effectively? Business Plan for Entering the Japanese Market: 1. In-Depth Market Research - Understanding the competition and the needs and preferences of local customers. 2. Tailored Entry Strategy - Developing a precise and strategic plan for market entry. 3. Product and Service Adaptation - Customizing our products and services to meet the expectations and demands of the Japanese market. 4. Targeted Marketing- Creating culturally tailored marketing campaigns for the Japanese audience. 5. Building Local Relationships - Establishing business partnerships and relationships with local partners in Japan. Understanding Japanese culture and language is key to success. Persistence in learning and adapting to local nuances is an integral part of the process. And most importantly, patience, perseverance, and optimism are crucial. #EnteringTheJapaneseMarket #BusinessInJapan #Marketing #BusinessOpportunities #GlobalMarket

What do the Japanese value? How many meaningful subgroups are there in Japanese society? How do the held values of different Japanese people impact brand strategy? Winning brands have big questions, and we spent time asking lots of questions to provide a framework from which to start thinking strategically. Discover what different cohorts think, feel and value. Download our FREE resource to start diving into the values of the everyday people that make up the current Japanese market: https://hubs.la/Q02Q42hS0 #carterjmrn #mrx #apac #japaneseinsights #japanmatters #whywedoresearch #japanvaluessegmentation

Exploring the Power of Silence in Japanese Communication 🇯🇵🔇 Did you know that in Japan, silence is not just a pause but a profound communication tool? 🤔 Silence during conversations reflects thoughtfulness and is highly valued, illustrating a cultural nuance where less truly is more. This understanding is pivotal in crafting marketing messages in Japan, reminding us that sometimes, the most powerful statement is made in quiet. #MarketingStrategy #FunFacts #CulturalSpotlight #CulturalInsights #Japan

𝐃𝐨𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐧 𝐉𝐚𝐩𝐚𝐧? 𝐊𝐧𝐨𝐰 𝐭𝐡𝐞𝐬𝐞 10 𝐞𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥𝐬: 1. The language: Japanese 2. The culture: Respectful and polite 3. The customer service ethic: Omotenashi 4. The work ethic: Diligent and dedicated 5. The demographic trends: Aging population, declining birthrate 6. The communication style: Indirect and non-confrontational 7. The juxtaposed technological landscape: Highly advanced, slow evolution from certain processes/standards 8. The business etiquette: Bowing, exchanging business cards 9. The decision-making process: Consensus-oriented 10. The market trends: Digitisation, sustainability-focused Business in Japan is just navigating a unique blend of tradition and innovation, where respect for the old meets enthusiasm for the new. How are you adapting to the distinct business environment in Japan? #JapanBusiness #CultureAdaptation

🇯🇵 What's the #1 hurdle for foreign brands in Japan? 🤔 🌟 Quiz: Can you guess the biggest market entry challenge? 🏆 1) Language barrier 🗣️ 2) High cost of entry 💰 3) Complex distribution system 🚚 4) Loyalty to domestic brands ❤️🎌 Think you know? Let's dive in! 🏊♂️ Japan's market is notoriously tough. But why? 🧐 Many assume it's about 言葉 (language) or money. Not quite! The real answer might surprise you... and it's crucial for success. 🔑 Drumroll, please... 🥁 The correct answer is 4! Loyalty to domestic brands. 🎉 Here's why it matters for your Japan strategy: 🏆 Trust: Japanese often equate "local" with "quality". 🇯🇵 Culture: Buying foreign brands is associated with risk. 🔄 Adaptation: Success requires deep cultural understanding. Pros of focusing on overcoming this challenge: ✅ Builds long-term brand loyalty ✅ Opens doors to a discerning market ✅ Forces innovation and localization Cons of neglecting this factor: ❌ Missed opportunities in a huge market ❌ Wasted resources on ineffective strategies ❌ Potential brand damage from cultural missteps 👉 It's not just about speaking Japanese or having a big budget. 👉 It's about winning hearts and minds in a market where domestic brands often beat foreign brands 10 to 1. 👉 Understanding and addressing this loyalty is key to crafting effective entry strategies. 👉 Success in Japan often means becoming "indistinguishable from a Japanese brand." 🤔 Does your brand strategy account for strong domestic loyalties? 📚 Learn more about cracking the Japanese market in our blog post: "Mastering Brand Strategy: Brand Loyalty in Japan - Myth or Reality?" 👉 https://lnkd.in/gwzHj4-P Sign up for ulpa's free UZU Monthly Review: 👉 https://lnkd.in/gRTXjSNJ If you found this insightful, we'd love ❤️ if you shared it with your network! ✨🔗 #JapanMarketEntry #BrandingChallenges #ConsumerLoyalty #ForeignBrands #JapaneseMarket #MarketStrategy #BusinessInJapan #ScalingInJapan #CulturalAdaptation #BrandTrust #LocalizationStrategy #MarketInsights #GlobalBusiness #JapanBusiness #EntryStrategy #ulpa

What do the Japanese value? How many meaningful subgroups are there in Japanese society? How do the held values of different Japanese people impact brand strategy? Winning brands have big questions, and we spent time asking lots of questions to provide a framework from which to start thinking strategically. Discover what different cohorts think, feel and value. Download our FREE resource to start diving into the values of the everyday people that make up the current Japanese market: https://hubs.la/Q02LRH5X0 #carterjmrn #mrx #apac #japaneseinsights #japanmatters #whywedoresearch #japanvaluessegmentation