Snap for Business’ Post

The results are in, and Samba TV data clearly shows that Snap Inc. campaigns have a significant impact in driving audiences to watch new shows and stream movies 📺 🔥 . Newly released research leveraging Samba TV’s Causal Attribution and Snap’s Intent to Treat control methodologies showed an average lift of 84% in tune-in rate among audiences exposed to an advertisement on Snapchat across a robust variety of studies. “Snapchat is the preferred platform for younger generations to stay connected, and the Samba TV studies prove that entertainment advertisers make a significant impact by tapping into our large and highly engaged audience to find new viewers for TV shows and movies.” - Elana Sulzer, U.S. head of entertainment at Snap. "Our research provides actionable insights for entertainment marketers, demonstrating Snap's emergence as an essential partner in marketers' media strategy, increasing advertiser confidence in leveraging the platform to reach this unique demographic." -Ashwin Navin, Co-founder and CEO of Samba TV Read more 👉https://lnkd.in/geScb7mp #TVMeasurement #DataIntegration #TVData

We all love a story, especially if it creates emotion for us - and TV is one of the greatest storytelling platforms EVER!! I bet if you think of an advert, it has been, or is on the TV, and it has been emotionally engaging. With the majority of adverts across TV being 30 seconds, and accounting for over half of the ads aired on TV, there's plenty of time to get your message and story out there. With AdSmart from Sky, the added beauty to the story, is the targeting - meaning you get YOUR STORY to the RIGHT HOUSEHOLDS, at the RIGHT TIME, whenever and however they are viewing content. If you have a good story to tell, and you want to get waste free TV airtime from as little as £4k, get in touch #storytellers #tvads #targetedadvertising #targetaudience #bristol Thinkbox Sky

As the race to replace linear TV (also known as traditional broadcast TV) intensifies, social media networks (yes, the top dog being YouTube) have emerged as strong contenders for its audiences and ad dollars. In 2025, both the number of US social network users and social video ad spend will surpass linear TV. 😯 If you are starting to plan out your 2025 ad spend, first hone in on where your audience spends their time. Whether it's paid or organic, one trend is notable: Social Media and Video is where it's at! #CMO #AdSpend #SocialMedia #2025StrategicPlanning

The verdict is in: 63% of viewers say ad production value impacts their perception of a brand. In a world of endless content, your creative needs to shine. But that's just one piece of the puzzle. Our Advanced TV report reveals how to combine top-notch creative with data-driven targeting for maximum impact. Ready to elevate your TV campaigns? Get your free copy now! #adengagement #programmatic #wearemiq #datadrivenmarketing

In today's world, social media and entertainment go hand in hand 🤝 With engaged audiences on our #PlutoTV, #STACKTV, and #Showcase social channels, and a roster of creators passionate about TV and movies, so.da knows how to reach your entertainment consumers Learn more about how social media influences consumers' entertainment choices ⬇️ Source: Deloitte Digital #socialmedia #socialmediamarketing

Instagram Broadcast Channel is a direct line from creators to followers. It is a new feature on Instagram that allows creators to create a new space where they can communicate directly with their followers by posting all their latest news and allowing fans to engage with reactions and in polls. This brand-new feature is designed to elevate your social media presence to new heights, allowing you to stand out, foster engagement, and build meaningful connections. #bblabs #bluberry #NYC #Newyork #Website #instagram #socialmedia #instagood #broadcasting #broadcast #media #newupdate #growth #livestreaming #socialmediaforbusiness #socialmediacontent #growyourbusiness #advertising #socialmediatools #instagramgrowth #instagramforbusiness #digitalmarketingstrategy

Despite changes in viewership habits, consumers still have a big appetite for live TV events for many reasons: it’s current, it’s engaging, and it’s communal. This means ample opportunities for advertisers to grab the attention of large, engaged audiences. FreeWheel's latest report breaks down what you need to know about advertising in live events. #EffectvEmp

Despite changes in viewership habits, consumers still have a big appetite for live TV events for many reasons: it’s current, it’s engaging, and it’s communal. This means ample opportunities for advertisers to grab the attention of large, engaged audiences. FreeWheel's latest report breaks down what you need to know about advertising in live events. #EffectvEmp

🌟 About a month ago, my wife was on the hunt for an all-natural detergent for our toddler’s sensitive skin. 🧼 Around the same time, we started binge-watching The Office on Peacock. 📺 Every. Single. CTV ad was for detergent. It drove us nuts! But guess what? We ended up buying that natural detergent because of those constant reminders. 🧴✨ CTV is an incredibly effective channel to complement your online strategy! What are your thoughts on the effectiveness of CTV? 🤔 📢 Don’t miss our webinar this week to discover how AdRoll is enabling more advertisers to tap into one of the most exciting new programmatic channels. 🚀 #CTV #AdRoll #Programmatic #Webinar #marketing #displayadvertising

📡📺 TV ads aren't what they used to be! Did you know 81% of 18-49-year-olds listen to radio weekly, while TV audiences keep shrinking? ⁉️ 📉 Get your brand heard where it counts! 🚀 👉 Ready to make a shift in your advertising? Let's chat! https://lnkd.in/ddu2wPWd #RadioReach #AudienceShift #AdvertiseSmarter #MediaTrends #MarketingStrategy #AudienceEngagement #DigitalTransformation #BrandAwareness #AdvertisingTrends #MarketingInnovation #ReachYourAudience