Sophie Warner’s Post

Good morning, Islanders! 🏝️ “I’m buzzin’” because 2 brands I love got together for the collab of my dreams. ☁️ If you’re an avid Love Island fan like me, then you’ve been keeping up with the UK and, surprisingly, the US season this summer… and they’ve “done their big one”! Love Island US has never been more popular, ranking as the #1 reality series in the US across all streaming platforms, gaining twice as many views as last year. One of the main characters, Leah, reached 2 million followers on Instagram in under 6 weeks. In recent years, brand partnerships have really only come along AFTER the winners have been announced and the season has come to a close. As the series has grown in popularity, more brands have caught on to the hype, including a household favorite, Hatch. ⏰ Hatch made a strategic move and placed their revolutionary alarm clocks in the Islanders’ iconic bedroom all season long. With well-aligned partnerships, comes captivating content. I applaud Hatch’s marketing team for positioning the show’s humor, love, and entertainment to create clever content that engages their existing audience, and attracts a new one. FINALLY! The brainrot I enjoy in my free time is something that brands like Hatch, eBay, Dyson, and more are seeing as a highly valuable investment to market their products to viewers all around the world. ⏰ It’s about time! https://lnkd.in/gKrZTWPs

🚀 Calling all outstanding brands! Don't miss your last chance to shine at MJ Unpacked, October 10-12, MotorCity Casino. 🌟 Why should you care? Here's the MJ Unpacked Difference: 1️⃣ Qualified Audience: Our attendees are top-tier, including brand and retail execs and accredited investors ready to fuel your growth. 2️⃣ Cost-Effective Solutions: We cut the hassle and costs of sourcing, designing, and storing an exhibit booth, offering affordable turnkey solutions for maximum ROI. 3️⃣ Commitment to Success: We're not just space sellers; our Client Success Team guides you from profile setup to maximizing your Brand Showcase. 4️⃣ Exceptional Experiences: We make networking fun, with gong-banging celebrations for closed deals. 5️⃣ Space to Meet: Real deals happen in one-to-one conversations, and we provide comfy seating to foster those connections. Time's ticking! DM me, comment, or email wendy@jagemedia.com to join MJ Unpacked and ignite your expansion journey. 🚀 #MJUDET23 #CannabisCommunity

Revitalizing Bragi was no walk in the park - one of the climaxes of my Masters degree journey. Unpacking a marketing proposal was a challenge, but reshaping the Bragi brand was a defining moment. No frills, just strategic simplicity. Grateful for the ride and stoked for what lies ahead! 🚀 kindly take a look using this link to my portfolio - https://lnkd.in/epk2ngd7 What's your biggest takeaway from a major project? Kindly share your insights! 😌 #BragiBrandRevamp #MASTERsProgram #MarketingJourney

One of my guilty pleasures over the years has been following and Keeping up with every season and episode of the Kardashians… 🤦🏾♀️😅 With time, this interest grew even more as I began to study the way this family has utilised ground-breaking marketing tools and has introduced us to a new way of social media marketing to build their billion dollar empire. The Oreo Super Bowl spot featuring Kris Jenner and its unique concept of decision-making through cookie twists is a masterclass in visual storytelling and strategic marketing. This advertisement not only entertains but also cleverly integrates Oreo into cultural shifts and everyday decisions. The use of visual storytelling in the commercial is exceptional. Through various scenarios, viewers witness how the simple act of twisting an Oreo can influence historical moments and personal decisions alike. From cave people facing a meteor to record executives debating the fate of boy bands, each scene brilliantly illustrates the impact of the cookie twist. Strategically, the partnership between Oreos and the Kardashians, particularly Kris Jenner, is a stroke of genius. The Kardashians' affinity for Oreos, showcased through their meticulously presented Oreo jars across seasons of their show, creates a seamless connection between the brand and its audience. By featuring Kris Jenner in the Super Bowl spot, Oreos not only taps into the family's immense popularity but also reinforces its presence in pop culture. By leveraging real-time marketing and social media, Oreo continues to stay relevant and engage with its audience in meaningful ways. Overall, the Oreo Super Bowl spot exemplifies the power of storytelling, strategic partnerships, and brand relevance. It's a testament to Oreos' commitment to innovation and creativity in marketing, and I can't wait to see how this campaign resonates with audiences during the big game. https://lnkd.in/eRjFeVdt  #SuperBowl #Marketing #VisualStorytelling #StrategicPartnerships #Kardashians #Advertising

[imagine “Graduation” by Vitamin C is playing probably] A lot has been coming out about Foxtrot and Dom's Kitchen & Market the past few days. It's disappointing. It's personally frustrating. But equally en masse, seeing the outpour of support and praise on behalf of my teammates in the Creative Department has been endearing. I'm honored to have been a part of it, and that's really all I want to focus on. Because, to me, after its front-line workers, a brand's most potent asset is its story. And our enduring story was my favorite part of Foxtrot, even as it warped and we fought back. So, I want to shoutout the people who guided me and told a stellar story over the past few years: Jasen Emamian: A erudite social manager, content machine, and outspoken voice in the room. The rare social hire who also delivers. Colleen Griffiths: A wholly original one-person team whose talent is matched by their speed. PS this is the kindest human. Nicole Mizgalski: An extremely informed and worthwhile creative, mentor, and thought leader. When she speaks you better f***in’ listen. This is invaluable perspective.  Rob Schellenberg: Surely a future leader in unlocking this “third coast” as the most inspired hub for creative cool things. Makes designing and sifting through the rubble to find your genius look easy.  Garrett Sweet: An agile and masterful photographer; you’ll be lucky to look at his gallery and see things the way he does. I’d say book him now but he’s probably already too cool for you. and Stephanie Klaers + Kelsie de la Ossa: The only people who could keep you wrangled long enough to bottle all your genius, and patient enough to bring your vision into the material world. We made stuff. We threw parties. We launched wines and snacks. A concert here. A DJ set there. We created so many f***ing emails, posters, menus, intros, booklets, signs, product descriptions, the coolest merch. We were as hungry as the business we worked for. And still are! So connect with these people. Foxtrot and Dom’s are done, but the talent of this team and all it's contribtuors will be recognized wherever they go next.

Luxury Drinks and Culture Convergence: I don’t know if you’re a HipHop head or just involved in Cultural Content development and distribution, but a new Cypher just dropped Featuring Nigerian Artists and a few East African Ones. I’ll just name drop here that Khaligraph Jones is a feature and can we now say that He finally certified He is the biggest Rapper in Nigeria? (Please check out the Rap Beef He had with Blaqbonez). The Cypher is a telling of the marketable element that Hip Hop has become. If you were on IG the last three weeks then you know about the Kendrick and Drake beef that had a whole catalogue of music dropped in a few days. Well, guess who’s benefitting the most from that beef (Artists aside), The BET AWARDS! They had the two artists competing in the same category “Best Male Hiphop Artist”, and Kendrick took it home, but no shade thrown to @Champagnepapi (Drake’s IG Track), He got quite a lot of marketing since. With all this attention up in the air, it follows that Luxury brands would want to ride on this wave of capitalism hingeing on Culture and it’s diversified expression – particularly music and outfits. This is all evident in the Hennessy Cypher where the Set styling and Artist Clothing represents the Casual Luxury LVMH are scoring and marketing to the broader culture. Whereas there is retention to segregate certain exclusives to the Luxury brand, there is an upcoming crop of consumers who are worth reaching out to. Party goers. Sneaker heads. Those in quasi-formal work setups. Hiphop fans. Economies with huge fanbases. Etc. Just splendid what a collaboration of this sort can produce when the Marketing / Branding Game is this far in. Finally, this Cypher had me thinking about an interview I came across featuring 50 cent and his line of spirits. Apart from ‘In da club’ and a few movie features, I had no idea fifty had a line of businesses that he ran almost like he does his music, featuring club appearances that market his line of Party alcoholic beverages. But the interview revealed his Business acumen and hints at the pull up of celebrity made lifestyle beverages across the Board – Gran Coramino by Kevin Hart (Movies and Stand up Comedy). Think Ciroc and the infamous Diddy. Think Corona and Don’s character in the Fast n Furious Franchise. Think Kendall Jenner and 818 tequilla. And Now Henny is putting up its tag on these Afrobeats turning the world upside down. It's strategic, the Capitalization of African Artistry: Burna Boy, Tems, Wizkid, Shatta wale, Tyla... Seems the All-seeing Marketing Eye has turned its sights to our continent. They will put a gold label on our artistry soon, we have the opportunity to make it premium and own our heritage before they are appropriated for Capital Expenditure. Check out the Cypher meanwhile: Khaligraph represented. https://lnkd.in/dN4gSeM4  #muhuniinmarketing #cypher2024 #afrobeats #commercialization #Digitaltrends #BETAWARDS

What do Stubble & Co, Too Good To Go, gowithYamo - The Art Exhibition App, Elvis & Kresse, Bare Kind Socks | B Corp and Minor Figures all have in common? Besides a super on it team member who saw a fabulous opportunity on our LinkedIn and ran with it? They’re all B Corp superstars, like ourselves, who wanted to collaborate on our B Corp bonanza that we ran in honour of B Corp Month. (Yes, we have just name-dropped B Corp 3 times in one sentence…) In keeping with the B Corp mantra of transforming business to be a force of good, we wanted to connect these fabulous companies with our sustainably-minded users with FREE ad space, yes, you heard that right, free ad space on our Video Ads platform. Not only were we able to help celebrate the environmentally and socially responsible missions, products and ethos of these 6 companies, but by doing so we were able to reward our users with over 200,000 free minutes of riding for engaging with the content. Plus, it made us feel all warm and fuzzy to be able to give back to our B Corp pals. So it really was a win-win situation - we’re happy, our fellow B Corp-ers are happy and our users are happy.

🚨 Media relationship-building hack incoming... Host an experiential event exclusively for journalists. Now we’re not talking about shutting down Trafalgar square, but we are talking small-scale intimate affairs that provide you with the opportunity to show journalists: ⚡ Your brand's story 💡 What you do 🙌 What you stand for We did this with modern spectacle makers Cubitts. To build strong relationships with key design, fashion, and lifestyle journalists we crafted a series of spectacle-making workshops. Hosted by Cubitts’ founder and accompanied by its team of spectacle makers, journalists absorbed key themes such as the founder’s inspiration for design, the brand’s mission and values, and of course the the spectacle making process. The workshops aimed to create a memorable experience through the making of their very own bespoke frames - all while providing a really interactive experience. The result? 🤝 We built strong relationships that we continue to nurture today 🏅 In 2022, we secured over 100 pieces of coverage for Cubitts - 59 of which were product-specific features Want to know what else we achieved through small-scale journo-only experiential events? Read more here:  https://lnkd.in/eaxeXtrz

The 3A exhibition ended perfectly, allowing customers to experience the changes brought about by our Unique Anime brand, with our position in the claw machine market gradually improving, and customers gradually deepening their awareness of our brand and products! 😊 ✨ #ExhibitionSuccess #CustomerExperience #BrandAwareness #AnimeInnovation #ClawMachineMarket #MarketGrowth #UniqueAnime #CustomerEngagement #ProductShowcase #BrandRecognition

Unleash your team's potential this September! Our "September Combo" Deal is here to transform your Candy journey. Whether you're a Candy newbie or a seasoned pro, this offer is a game-changer. Get started now at https://lnkd.in/dNj4nKgM #RIBCandy #RIBConnect #SeptemberDeals #ConstructionSoftware