Soulsight reposted this
It's not a S'more without Hershey's!
Our team introduced a new modern illustration style for the Hershey's S'mores 2024 campaign featuring moments that are just plain better when enjoyed together. And because life is more fun when it's spent with family and friends, let's keep it going and s'more more! Thank you to our partners at The Hershey Company for the incredible collaboration, including Kelly McManus, Kyle Webster, Katie DeCapria, Tracy Malkowski and Amy Minderman. And a big shout out to our incredible illustrator Abbey Lossing and her fantastic rep Handsome Frank Illustration Agency. Sharing s'more love for our cross-functional Soulsight team Rietje Becker, Lucia Keller, Locklin McKinnon, Meghan Canfield, Eric Ryan, Amanda Sestak, Caitlin Monoscalco, Bridget Martino, and Hannah Scherer. Y'all nailed it! #soulsight #packagingdesign #smores #campaign #illustration #hersheys #chocolate #client