Soulsight’s Post

We're excited to announce we've acquired Freshmade, an award-winning brand and package design agency that specializes in CPG food brands. Operating as a division of Soulsight, Freshmade will bolster our capabilities with their in-house photography studio and video capabilities. #soulsight #freshmade #acquisition #growth #dreamteam #welcomeaboard

In partnership with E.J. Choi and Cory Brookes at Campbell's, our team developed a contemporary expression for the new branded innovation that fit within the existing Pace Vis ID, while stretching into a more vibrant and dynamic expression to attract Millennial and Gen Z consumers. The packaging design system delivers strong appetite appeal while showcasing the versatility of the sauces and celebrating the brand's vibrant personality. 📣 Shout out to our cross-functional Soulsight team who brought the heat including Kaleigh Pawar, Amanda Jackson, Stephen Merlo, Jeff Beck, Mauricio Parreno, Amanda Sestak, Anya Shakhmeyster, and Connie Anaya-Ross. #soulsight #emotivebrand #branding #branddesign #packagingdesign #brandedinnovation #brandextension #cpg #pace #tacotuesday #client

Check out our CEO, Jim Pietruszynski speak with Chris Outlaw on The Unified Brand Podcast. https://lnkd.in/gAGVrBgp

We're proud to have worked alongside the Food + Beverage Design team at The J.M. Smucker Co. on the Folgers Instant package designs, featured in their latest creative content.    #soulsight #emotivebrand #brandidentity #branding #branddesign #brandredesign #redesign #packagingdesign #packagingredesign #cpg #folgers #client

Designalytics's most recent game puts the Keebler redesign head-to-head with the previous design. According to Designalytics, our redesign "drove purchase preference beyond a threshold that virtually assures brand growth."

Seeking to maximize the impact of its distinctive assets while uniting the portfolio, and enhancing shopability, the team at Ferrero worked with us to redesign the Keebler portfolio of products. Our packaging redesign balanced fixed and flexed assets to create a unified packaging design system that effortlessly extends to various sub-brands. By simplifying the design architecture, we were able to amplify appetite appeal with prominent product photography. The product shots were further highlighted by a color-coded band that billboards from pack to pack creating a more powerful brand impression on shelf. These simple yet significant shifts upheld the magic of Keebler while baking in more impact for today’s modern consumer. Shout out to the cross-functional Soulsight team who brought the vision to life including Justin Berglund, Rietje Becker, Josh Weigelt, Meghan Canfield, Eric Ryan, Tara Kaimal, Jessie M. Pappas, MBA, and Grace E. Wheeler. #soulsight #keebler #emotivebrand #branding #branddesign #brandredesign #redesign #packagingdesign #packagingredesign #cpg #client

In partnership with The J.M. Smucker Co., we created a refreshed, bold design evolution that confidently reaffirms Uncrustables as the frozen category leader and originators of Thaw & Eat convenience. Using our proprietary R.I.S.E. process, we worked closely with J.M. Smucker Co. design leaders, Kassie (Miller) Parsons and Kara Buckler, to identify the assets we needed to retain, introduce, strengthen, and eliminate for an intentional refresh that elevated what was working and optimized what no longer was. Shout out to our Circle Crimp Crew at Soulsight who brought the vision to life including Steve Tedesco, Gina Grittner, Josh Weigelt, Eric Warning, Noelle O'Saben, Brianna Burck, Derek Prevatt, Silpa Joe, Ainsley Mayersky, Eric Ryan, Connie Anaya-Ross, Jillian Hensley, Christina Kokrak, Caitlin Monoscalco, Hannah Scherer, Meredith Reimer, and Laura DeGroot. #soulsight #emotivebrand #branding #branddesign #brandredesign #redesign #packagingdesign #packagingredesign #cpg #uncrustables #client