Soulsight’s Post

Today’s redesign spotlight is on Ritz Toasted Chips! The iconic cracker brand unveiled a fresh look for this product, and the upgrade had consumers giving it a thumbs up. Ritz utilized a more dynamic design, magnifying the fresh-vegetable imagery and adding a cascade of “falling” chips down the side of the package. Those taste appeal changes, in addition to amplifying the “Toasted Chips” label, caused the scales to tip in favor of the new design: 62% of consumers preferred to purchase the updated package, while only 38% said they preferred the old package. A round of applause for Ritz Toasted Chips! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data Mondelēz International Soulsight

Are you Dunkin’ or Starbucks? We clearly know the difference between these two brands. But why? Because they've defined their positioning. It drives everything they do. It's in their messaging. It's in their marketing campaign. It's in their locations. Dunkin' is all about everyday convenience. Their tagline – America runs on Dunkin' – means it's for the everyman. 'Runs' signifies it's for people on-the-go. Most of their locations have drive thru's to make it even more convenient. Starbucks is a more premium experience. For a long time, they didn't have drive thru locations. They put more attention on the interior design of their spaces, and add comfortable furniture and sofas to encourage people to linger and socialize. Just as these coffee brands deliberately choose their position in the market, the same should be done across real estate, hospitality, or any project type in the built environment. Positioning is knowing the industry landscape and plotting yourself (literally and figuratively) exactly where you want to be.

January is National Hot Tea Month—ensuring the perfect weather to sip on this warm, comforting drink. Second only to water as the most consumed beverage in the world, it is believed tea has been enjoyed for more than 4,500 years. Twinings, a tea brand with over 300 years of history, underwent a refresh on its classic design recently. In addition to an updated logo, the brand adjusted some of its claims, including adding a “value pack” label in the top corner of the packaging. Consumers were on board with the change—63% preferred to purchase the new design while only 37% favored the old. Tea-rific job, Twinings! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data

Who doesn’t love a Sloppy Giuseppe and a few cheeky dough balls? And whatever your choice of supermarket, we’ve got used to the usual PizzaExpress brand identity. In fact they’ve been sporting the same logotype since Enzo Apocella designed it in 1967. So when Manchester branding agency, Brandon Consultants were asked to rethink the design, “We looked back into the Pizza Express archive to help us move the brand forward, unleashing its creative flair from its jazz and art history,” says joe bembridge design director at Brandon. And we see a tip of the hat (chef’s hat, that is) to the brand’s heritage and a nod forward to the future. Supermarket shelves have never been so competitive and legacy brands need to check-in to the fight for loyalty amongst new generations. Brandon have “simplified and amplified the iconic filigree mark, the brand’s strongest distinctive brand asset, then simply unified it across the product portfolio as part of a wider masterbrand strategy.” But more than that. Strategically, they’ve worked to tier the pizzas - ‘The Icons’ ‘The Restaurant Favourites’ and the ‘Sicilianas’. This, surely will invoke emotion and a sense of, ‘I’m not just buying a ready-made-pizza for dinner’ amongst the consumer. It’ll be interesting to see the ROI on this in 2024/25. — #creativity #branding #brandidentity #marketing

Culinary dream. To be honest, b-f-t-m has never had the opportunity to collaborate with supermarkets or similar structures, and personally, neither have I. Not because they're not of interest to us, but because over the years, we've focused on different sectors. However, we always nurture curiosity and pay close attention to certain creative exercises that have a truly holistic approach. The Westblom Krasse Arkitektkontor studio, the design agency Snask, and the graphic designer Jens Nilsson collaborated to create a new concept for ICA Stop supermarket, part of Sweden's largest supermarket chain. The goal was to completely revamp the store, develop a new brand, and introduce a shopping concept unlike any other supermarket in Sweden, aiming to create a more personalized shopping experience. The brand was modernized, and a concept akin to a culinary dream was created, with various themed stations where customers could interact with staff, making the whole experience playful and enjoyable. 🙌 What’s your take? # 286 FOOD, Sweden 👉 More contents on our website, the link to the featured news is in the first comment below. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. Erik Kockum, Freddie Öst 🔥, SNASK 🧠, Jens Nilsson More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

We innovate, elevate, and breathe new life into enduring brands, or new, forging connections with today's and tomorrow's clientele. Our mastery in conceptual development spans the realm of restaurants, bars, and beyond, where we magnify the experiential elements across spaces. Our approach encompasses: 1. Analysing cultural and strategic elements that shape the concept. 2. Crafting one-of-a-kind themes, narratives, and curated soundtracks. 3. Defining service styles with unique attributes, retail positioning, and cultural alignment. 4. Setting the tone for menu offerings and pricing, encompassing both food and beverages. 5. Creating service rituals and molding the overall product positioning and service model. 6. Tailoring day-part programming to cater to diverse customer needs. 7. Brainstorming imaginative names that encapsulate the project's essence. For a solution transformation across concept curation for all your restaurant and bar needs, ask JACK today. #design #concept #solutions

J.R. Gourmet rightly reminds us that packaging is more than protection; it's an art form that encapsulates anticipation, excitement, and a promise of quality. In the world of design, every detail matters, as it's the first touchpoint between your brand and the customer. Make it memorable, make it magical, make it an experience worth savoring. Do you agree? #packagingdesigns #packaging #fmcg #fmcgindustry

What differentiates a best restaurant from a decent one? If you think it’s food, you are just halfway correct. The second half is the detailing and experience Menu cards are the most crucial for, building any food chain’s brand identity. The following menu is best suited for quirky and friendly brand voice of the restaurant The dominant colors- black and orange, are eye-catching It all comes down to whether colors resonate with the brand voice. The same consistency of fonts and colors must be in the overall identity #brandidentity #menucard #Fmcg #designstudio.  ___________ If you liked today's post, make sure to like and comment 👍 Don't forget to repost it on your network too. And make sure to press the notification bell. This is Aparna Bala, a marketing and sales expert.

Did you know that McDonald's had a takeout bag that turned into a table? Yes! The fast-food giant actually transformed the humble takeout bag into a stylish, functional piece of outdoor furniture! To tackle the challenge of dining amidst the bustling crowds of Milan Fashion Week, McDonald’s and Leo Burnett created the TableBag. This 100% recyclable wonder unfolded into a table for two, complete with spaces for burgers, fries, and even drinks! It was more than just a practical solution; it was a bold statement. By merging food and design, McDonald’s not only met a consumer need but also elevated their brand image. Imagine the impact a creative solution like this could have on your business! Does your business offer a creative solution? Tell us about it in the comments! #McDonalds #TableBag #Marketing #Branding #CreativeMarketing

Unveiling the Spice of Restaurant Identity: Crafting a Flavorful Brand 1. Introduction to Restaurant Identity Development: Restaurant identity development is a crucial aspect of establishing a successful dining establishment. Beyond just serving delicious food, a restaurant must cultivate a distinct identity that resonates with its target audience. In this article, we explore the role of spice in shaping restaurant identity and strategies for leveraging it effectively. 2. Understanding Branding in the Restaurant Industry: Branding plays a pivotal role in the success of any business, and the restaurant industry is no exception. A strong brand distinguishes a restaurant from its competitors, fosters customer loyalty, and drives profitability. To understand the significance of spice in restaurant identity development, it's essential to grasp the fundamentals of branding. 3. Importance of Branding: Branding encompasses the sum total of a restaurant's identity, including its name, logo, design aesthetic, menu offerings, and overall customer experience. It creates a unique personality for the restaurant, helping to attract and retain customers in a crowded marketplace. 4. Elements of Restaurant Branding: Successful restaurant branding relies on several key elements, including: **Visual Identity**: Consistent use of colors, fonts, and imagery that reflect the restaurant's theme and ambiance. **Storytelling**: Crafting a compelling narrative that resonates with customers and communicates the restaurant's values and mission. **Customer Experience**: Every interaction with the restaurant, from the moment a customer enters the door to their dining experience and beyond, contributes to the brand perception 5. The Role of Spice in Restaurant Identity When we think of spice, we often associate it with flavor enhancement in culinary... Join Amarket as we unravel the layers of this savory journey, examining the symbiotic relationship between spice and restaurant identity. #restaurant #culinary #identity #branding #amarket #visiontovisuals