Standard Media Index’s Post

Guideline's US team has previewed the growth in average ad rates for the #superbowl, with this year's game set to attract a wider audience due to the #taylorswift effect. Prescription drugs, personal care, toys/games and media product categories are all on board. For more details, ask us about our Premium NFL Report. Don't miss out on this opportunity to stay ahead of the game! #SuperBowl #NFL #advertising

Price of Super Bowl ads approaching $6.5M for 30 seconds A 30-second Super Bowl ad this year cost $6.47 million, up 11% from 2023, according to Guideline. Food brands are the leading advertisers for this year's Big Game, while last year entertainment brands were the top spenders, and prescription drugs, personal care, toys/games and media are the up-and-coming growth ad categories.

Is it really even the Super Bowl this year, or is it the Swift Bowl? According to our NFL report, she is putting a nice cherry on the Sunday. This year's Super Bowl is set to attract a wider audience than ever, thanks to the #taylorswift effect. Our preview shows that advertisers are taking advantage of this trend, with prescription drugs, personal care, toys/games, and media all joining the big show. For the full details, ask us about our Premium NFL Report. Don't miss out on this opportunity to stay ahead of the game! #SuperBowl #NFL #advertising

DYI: For every sports betting advertisement on TV in 2023, there were more than 3 telecom/wireless commercials, 8 TV spots for fast food, and 31 pharmaceutical commercials. Read more about the AGA’s latest research on sports betting advertising trends: https://bit.ly/4bkhn78

Interested in expanding your #agency to service cannabis, CBD, alcohol, or other regulated industries? MediaJel’s white-label programmatic ad solutions are tailored to regulated industries -- providing streamlined campaign solutions and government-verified age-gated data to ensure compliance while navigating the complexities of the programmatic ecosystem. Partner with us to increase your media buying options and deliver personalized marketing messages that resonate with user interests and behaviors on mobile, desktop, tablet, DOOH, audio, or even streaming a favorite show via CTV. Learn More Here > https://bit.ly/3O2mOyt #mediajel #equative #programmaticmediabuying #whitelabel #geotargeteddisplay #CTV #DOOH #marketingagency #marketingstrategy #cannabis #cannabisadvertising #programmaticadvertising #onlinegrowth #growyourbusiness

There's nothing quite like a 60-second commercial featuring people dancing, mountain biking or kayaking to happy music while a skilled and soothing voice actor reveals potential side effects from a type of medication. But are these ads effective and necessary? In this edition of Plain Talk, Marci Levine addresses these questions and what the rest of us marketers can learn from TV advertising’s fourth largest industry – Pharma. https://lnkd.in/eH4B62rd #Pharma #MedicalAdvertising #PharamAdvertising

Take a minute and give this great PW article a read

Such a privilege to moderate this insightful conversation at Advertising Week New York with DIRECTV's Drew Groner, GroupM's Jen Soch, Experian's Jeremy Hlavacek and Hill's Pet Nutrition's Joe Keating on integrating programmatic and addressable strategies in an increasingly convergent media landscape. Stream the full conversation here: https://shorturl.at/cdR68 #AWNY #AWNewYork #AdvertisingWeek #AWNewYork23 #advertising #marketing #ctv #tv #media #mediaplanning #mediabuying #adtech #platforms #tech

A gentle increase observed in the radio ad market in late October! Top national advertisers saw a small rise in spot play, intriguingly without contributions from major players Pfizer and Moderna. Lowe's, Vicks, Babbel, and Upside are diversifying the ad sphere as we approach the holiday season. Exciting times ahead in the industry! #RadioAds #IndustryTrends

Radio is stronger than ever. An excerpt from this article bodes a strong message about the strength of radio and how it increased business by incorporating radio into their advertising strategy... "Advertisers are also realizing the added value of radio. For instance, Johnson & Johnson’s pharmaceutical brand Tremfya experienced a 45% increase in monthly reach among 25-54-year-olds after incorporating radio into its media strategy. Similarly, online pharmacy GoodRx could see a 31% increase in reach among persons aged 35 and older by reallocating just 20% of its TV budget to radio, according to Nielsen Media Impact." #radio #radioadvertising #mediaadvertising #advertising #marketing #mediastrategy #audio #mediaplanners #FMradio