State Farm’s Post

I’m a reflector. I like to let things settle. To sleep on things. Mull and cogitate. So now it’s been four full weeks since our Charity Gaming safari, I’ve had plenty of time for the insights to crystallise and to see what’s stuck… And the biggest charity sector insight I’m taking from it is: Don’t chase the money! Gaming is a vast market. There are 44 million gamers in the UK. This is a market big enough to help charities deliver their missions, as well as raise funds. As Jude Ower MBE from PlayMob said, start with your mission and the money will follow. Erik Londré from Karta shared a great example. Ronald McDonald House in Sweden created a virtual experience in Roblox that enabled kids to connect virtually with their friends and family in everyday life, helping them recover while still in hospital. https://lnkd.in/epKGxj3R Some other take-aways: - Gaming isn’t one audience and you can’t lump gaming and gamers into one segment. You need to segment and decide who you want to target and why. Move past the sterotypes of who plays being Gen Z and Alpha, male, etc. - It’s all about authenticity, which means you need people in your teams who understand these spaces, audiences and activations. Don’t rely on one team member with a Twitch account to be your gaming oracle. - Don’t be scared of development. Low-code and no-code solutions mean you can create your own content cheaply and relatively easily. And if you do decide to chase the money… - At the moment charities are taking what they know works in sponsorship and community and transferring this into gaming, mostly as sponsored streams. But this activation suffers the same giving fatigue that offline channels currently suffer from. - There is so much more potential around gaming to generate income through creative strategic partnerships, and around-gaming activities, alongside NPD. Watch the video - unlike this post, it’s short … https://lnkd.in/eYzZmrjM

Exciting news! 🚀 BBC Children in Need is gearing up for an extraordinary gaming initiative set to unfold from September to November. Ericsson and Virgin Media O2 have joined forces to serve as official connectivity partners for the HADO AR gaming tour in support of Children in Need, bringing the transformative power of 5G connectivity to locations across the UK. HADO is set to take center stage, hosting team tournaments, all in the spirit of raising funds benefiting charities across the UK while promoting responsible gaming and the positive impacts of next generation connectivity. 🎮 What do you think makes responsible gaming important in today's gaming landscape? Comment below! 💬 #GamingForGood #ChildrenInNeed #5G #TeamEricsson

Have you ever felt the urge to just spray ink all over your room to claim it as your territory?? Do you love water guns and wish they had more representation in the games you play?? Do you just want to turn into a squid sometimes?? Well, have I got a game for you! Check out our review for Splatoon 3 at: https://lnkd.in/e5sdnMfW . . . #fun #nonprofit #MidlandsGaming #GiveGaming #splatoon3 #mgcreviews

This week in Gaming for Parents 101, we talk about how to discern what games may be appropriate for your children based on the ratings system by the ESRB! Check it out now at: https://lnkd.in/e3Xmz8WT . . . #MidlandsGaming #nonprofit #GiveGaming #parenting #parents #parentingadvice #gamingforparents101

Have you ever felt the urge to just spray ink all over your room to claim it as your territory?? Do you love water guns and wish they had more representation in the games you play?? Do you just want to turn into a squid sometimes?? Well, have I got a game for you! Check out our review for Splatoon 3 at: https://lnkd.in/egP3rSWc . . . #fun #nonprofit #MidlandsGaming #GiveGaming #splatoon3 #mgcreviews

This was my favorite part of #minnebar 2024, and if you're refreshing your timeline right now, it might not be too late to contribute. That's what I'm doing instead of writing a full review of this awesome card game for 3-8 players for 20-30 minutes. Those numbers might be wrong; check kickstarter for "symptomatic" to view the packaged-version of the game that is being kick-started. https://lnkd.in/gfGFQ3Ar?

Hey Everyone! Before the school year and next season of gaming kicks off, I wanted to ask for your support as a community for my non-profit's first fundraiser from now until August 23rd 2024. As it has done so far, Valentino’s Requiem has funded trips, merch, and provided advocacy/coaching for Black Esports collectives for The Tajiri Region and Maroon Tiger Gaming (Morehouse's First Esports Team). Already, these two collectives have made history in their few years and you can take them further. Maroon Tiger Gaming has won a few hundred thousand dollars in national competitions and successful members in the Tajiri Region have racked up wins in Regional competitions worldwide. Your support can make a significant impact in their journey towards success! 💰 WHERE YOUR DONATION GOES: Every dollar you donate will directly support the teams' expenses, including funding trips, hotel accommodations, and acquiring essential gaming equipment. Your generosity will enable the teams to compete at their best, unlocking their full potential on the competitive stage. Because Valentino’s Requiem is a 501c3 non-profit, your donation will be tax deductible. 🎁 HOW TO SUPPORT: Click this link, or scan the QR Code on this flyer! https://lnkd.in/ebeUnZQC 🏆 BE A PART OF GAMING HISTORY: By donating, you become an integral part of a groundbreaking movement that seeks to promote diversity, inclusion, and excellence in gaming. Your support will help these talented black gamers rise to the top, breaking barriers and setting new standards of achievement. 🙌 TOGETHER, WE CAN MAKE A DIFFERENCE

Tips for getting your game published and/or doing a deal with a larger partner from Alyssa Padia Walles, COO of Midwest Games.

Keeping track of your child’s online life can be challenging. Online video gaming poses difficulties for parents trying to monitor their child’s activity. Gaming and gambling safety charity Ygam shared with us their tips for working with your kids to keep them safe. Read the full blog post here: https://ow.ly/Umss50Surql