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Today, we celebrate the incredible dads who have shaped our lives with their love, wisdom, and unwavering support. Happy Father's Day to all the remarkable fathers out there! Comment below and shout out the dads in your life!

Want to discover how your contact centre can transform employee performance management with the right mix of technology...? If so, you'll struggle to find a better use of 30 minutes of your time this week. Looking forward to this session today at 3pm.

Sunday was St Patrick’s day. A global day of celebration of Irish culture which feels like it’s getting bigger each and every year in its scale. So what better day to jump in, join the fun and see if you can get people to reappraise what they drink … and whether there might be more than Guinness to enjoy. That’s what Kahlua did. And people loved it.  🎉 The atmosphere/ambience, infectious enthusiasm, jolly 🎻 The music (contributing to the above) 🤣 Funny - the story, the facial expressions, the Tucan, the twist 😯 Surprise/curve ball - the moment of him turning round with a cocktail, the play on Guinness 🍸 The twist on tradition and acceptance - celebrating non conformity, affectionate It also gives them a powerful positive association or space to be part of the big event. Being a part of St Patrick’s day.  This all meant that the ad was seen as incredibly well loved, resonant, highly distinctive and really did make people who wouldn’t have considered Kahlua pre seeing the ad actually want to try it. Only 3% considered the brand before being exposed to the ad in the middle of programming surrounded by other ads …. And after, 22% would consider it. Now to the elephant in the room.  Not everyone realised or remembered it was a Kahlua ad. We show the ad as part of an ‘ad break’ with other ads in the middle of programming then ask what brands people remember being advertised.  The number mentioning Kahlua is less than we’d often see.  BUT - there is an additional 10% who talked about espresso martini (which benefits Kahlua). Inevitably …. There are also 7% who remember Guinness.  Now we could see that as a really bad thing … or we could weigh up a few things: - It’s a smaller brand.  They have a lot to gain by being part of St Patrick’s day, being another drink to consider, being humorous, being an accepted drink.  - The way it positions Kahlua cleverly as an alternative.  An attractive one.  A fun one. An accepted one is very clever. - Is Guinness really a competitor? Or given the number who do get the brand, is attaching the love so many feel for Guinness powerful? - Could Kahlua habit stack on Guinness as James Clear would say?  When you’ve had enough Guinness you move seamlessly to Kahlua or an espresso martini I say well done to Kahlua, Pernod Ricard and Wieden + Kennedy Sign up to the newsletter for insights into an interesting ad each week. https://lnkd.in/e-VVDCSC https://lnkd.in/ema3AbMW #consumerinsights #kahlua #advertising #marketing #effectiveadvertising #stpatricksday

To father figures around the world, stand tall and proud as the children you raise seek to make this world a better place for their generations. In 1986, my father co authored a study developing a four item structured self report scale. This article reviews the psychometric properties and tests the concurrent and predictive validity of a structured four-item self-reported adherence measure which can be easily integrated into the medical visit. Results showed the scale to demonstrate both concurrent and predictive validity with regard to blood pressure control at 2 years and 5 years, respectively. This tool became known as the Morisky Green Levine or MGL /MAQ and is the most highly cited article in medication adherence in the world, even to this day being used in standard practice in the largest institutions in the world. https://lnkd.in/g8C_ATZR

Here, from my publisher, are links to four of my op-eds/essays adapted from my book, along with a sampling of review highlights (with links to the full reviews, if of interest)

Exciting times ahead! Now you have the convenience of purchasing maize for your household consumption, as well as for your in-laws, parents, friends, and neighbors through the user-friendly ZMX platform. With just a few taps on your phone, you can now effortlessly purchase maize, no more challenges, stress and burdensome hustle of acquiring it. I know the struggles individuals face when trying to buy maize for their families, and I am happy ZMX is here to inspire and empower you by streamlining the process, making it easily accessible at your fingertips. This is what we strive for, agricultural markets that are transparent efficient and work, not only the producers must benefit but also the consumer. Imagine this happening at household level in communal areas! it has to happen! #commoditytrading #market #foodsecurity #foodsystems

🧡 Happy National Grandparents Day! 🧡 Today, we celebrate the love, wisdom, and care that grandparents bring into our lives. Whether they're sharing stories from the past or creating new memories, grandparents hold a special place in our hearts. Tag your grandparents or share your favorite memory with them in the comments below! 👇 #NationalGrandparentsDay #FamilyLove #GenerationalWisdom #dayeslawfirm

For those you of heading out to celebrate St Patrick’s Day tomorrow, here’s a few tips to make sure you can still be the life of the paddy and make it home safe 🍀

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Performance management is so 2023 😉 It is time for an employee performance experience 💖 This is sure to be an engergizing conversation with two of my favorite thinkers in the contact center space. Grab practical tips for how you can evaluate if your performance management practices need some new year’s resolutions for 2024! Martin Teasdale Nate Brown