What an action-packed week for Stein IAS at the Cannes Lions International Festival of Creativity! The vibrant atmosphere and inspiring creative energy made the week unforgettable. ICYMI: 🎥 Out now: #EVERYBODY'S BUSINESS! LinkedIn presented this Ben Proudfoot-directed film revealing the massive, global impact of B2B (and of B2B creativity!) and featuring renowned leaders including our chairman, Tom Stein and Vodacom Business Africa CMO Andisa Ntsubane CM (SA) FCXP (CX-I). Watch it here: https://lnkd.in/e4kxtnWQ 🔮The International Advertising Association (IAA) hosted a pop-up preview of its upcoming Global B2B Brand Summit, providing a sneak peek into the growing role of brand as #TheB2BDecade takes shape. Marc Keating, @Jean English, Saima Rashid, Diana Luu, Sydney Nhlanhla Mbhele (CM SA), Michelle Froah, Wendy Walker and Richard Haigh all took the stage. The Summit’s coming up October 17 in London. Registration is now open at: https://lnkd.in/gQXjS7b4 🧠 At its B2B Leadership Forum, LinkedIn presented a panel shedding light on the future of B2B creativity, featuring Orlando Baeza, Tusar Barik, Wendy, Andisa and Tom. 💡An industry first for B2B! The Brand-to-Demand Experience (BDX) playbook Stein IAS developed with WARC and LinkedIn made its grand debut to enable B2B marketers to unify brand and demand to drive sustainable growth. Get your copy of the BDX playbook here: https://lnkd.in/eneyKnqh See you next year! #Cannes2024
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NED at BCM Agency, Founder IAS & BBN
1moLooks a brilliant event!!