Stirista’s Post

Dentsu is thrilled to be attending Advertising Week New York! Join us on Monday as we kick off the week with some of our greatest minds:  10:10AM | Kevin Weigand Solutions, dentsu Media US will speak on maximizing performance outcomes in CTV. 🎯 11:30AM | Angela Johnson, our EVP, Global Client Lead, Solutions Partner & Integrated Client Development Officer, will discuss Subway's innovative marketing strategy with experts from GSTV and Subway. 🥖 11:30AM | Kevin Weigand will unpack how to make data-driven decisions in addressable TV campaigns. 📈 2:50PM | Sarah Stringer, Global Chief of Innovation, dentsu and experts from LoopMe, Deutsch, and Mediaplus Group will dive into the importance of balancing performance-driven strategies with brand awareness initiatives. 💡  4:50PM | Join us to stay ahead of the curve as Leah Meranus discusses how the industry is evolving into a new era of video with a panel of agency leaders and TikTok.📲 

Heading out to Ad Week New York next week? Come join me and some of the industry's top advertising execs to not only understand why ad resonance matters more than ever but also how it can make your ad dollars work harder for you. Excited to hang with Josh Chasin Paloma Stephens Perry Essig Lianne Sheffy #MarketCast #AWNewYork24

Catch Element Human's own Hamish McPharlin at Advertising Week New York on October 8th, with agency partner Whalar and EMARKETER. Learn how we are building the deepest, richest, audience insight dataset in the #creatoreconomy

🌟 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗢𝗧𝗧 & 𝗖𝗧𝗩 𝗔𝗱𝘀 🌟 In today’s diverse media landscape, OTT (Over-The-Top) and CTV (Connected TV) advertising have emerged as powerful tools to reach TV viewers beyond the scope of traditional linear TV commercials. 🔹 𝑲𝒆𝒚 𝑨𝒅𝒗𝒂𝒏𝒕𝒂𝒈𝒆𝒔 𝒐𝒇 𝑶𝑻𝑻 & 𝑪𝑻𝑽: 𝐏𝐫𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠: These platforms enable advertisers to reach new and relevant audiences with remarkable accuracy. 𝐏𝐫𝐞𝐦𝐢𝐮𝐦 𝐈𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲: With over 𝟔̲𝟎̲% of US households having access to connected TV devices, brands can align themselves with top-tier content. 𝐇𝐢𝐠𝐡 𝐂𝐨𝐦𝐩𝐥𝐞𝐭𝐢𝐨𝐧 𝐑𝐚𝐭𝐞𝐬: Achieve over 𝟗̲𝟎̲% video completion rates, ensuring that your message is effectively communicated. 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲: Increase brand awareness by reaching strategic audiences with minimal wasted impressions. 𝐐𝐮𝐢𝐜𝐤 𝐃𝐞𝐩𝐥𝐨𝐲𝐦𝐞𝐧𝐭: OTT and CTV ads can be deployed faster than traditional TV ads, eliminating typical lead times. 𝐕𝐢𝐞𝐰𝐞𝐫 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Ads can be served pre-roll or mid-roll within streamed content on connected devices, capturing viewer attention effectively. Combining the broad reach of traditional TV with the precision of digital advertising, OTT and CTV offer a compelling approach for modern marketers. For more information on how to integrate OTT and CTV into your advertising strategy, just shoot me a message today and we can partner on this cinematic journey together. 🎬 #Advertising #OTT #CTV #DigitalMarketing #BrandAwareness #MediaStrategy #hearstbayarea

🔮 The future is in focus. Ad Age's Parker Herren profiled the next generation of media buyers across our industry, and folks from across GroupM’s network shared what’s on their minds as the advertising ecosystem evolves. Read how GroupM’s Alexandra Cannon, Jehanzeb Shakoor, Justin Bennett, and Gina Waterman are thinking about topics that will shape our future, including investing in women’s sports, the intersection of gaming and advertising, retail media networks, and transparent media practices: https://lnkd.in/eMf8H8RQ

"Attention" is a hot topic in advertising circles as the industry scrambles to figure out how to find the most attentive eyeballs in response to continued media fragmentation. But is prioritizing a metric that is clearly in overall decline the best way to survive a transformation? Or could we be better off accepting the new world of ultra-passive consumption and adjusting accordingly? https://lnkd.in/gmb-i2sh

Across much of the upfront coverage and industry panels and events, I hear a lot from chief investment officers and other senior executives. But so much of the transformations happening currently in media and TV advertising are paving the path for the industry's next generation. I spoke with 16 media buyers fresh on the market or rising through the agency ranks to hear more about what the next class of buyers have their eyes on. Some said they're most excited to see changes in ethical practices, social responsibility and diverse media investment. Some spoke on new possibilities in gaming, sports and AI. And others are excited to establish standards in platform transparency, data and technology. Check it out on Ad Age ⬇️ And many thanks to the crew who spoke to me for this story: Justin Bennett, Alexandra Cannon, Sarah Cobuzzi, Alexandra Cudia, Zoie Hashim, Allie Kelly, Sean Mathew, Morgan McAlister, Kyle McNiff, Beau Riva, Katelyn Rodkey, Carlos Sanchez, Jehanzeb Shakoor, Griffin Timoney, Gina Waterman and Lauren Wilcox.

Brands shelled out roughly USD $7 million for 30 seconds of ad time during the 2024 Super Bowl 🏈, which took place on Sunday, February 11. With an estimated 120 million people tuning in to watch the Kansas City Chiefs play the San Francisco 49s, and a half time show featuring Usher, advertisers could have taken the opportunity to not only promote their brands, but to also creatively promote social and environmental concepts. But did any brands take advantage of the highly coveted ad time slots to highlight a social or environmental issue? Not that we’ve seen. We believe that the advertising industry could do better. Become a Creative and Strategist for a Better World, and help us make a difference. What did you think about the Super Bowl ads this year? Were they worth the millions invested? Where did they fall short? Let us know in the comments!

As the cookie continues to crumble and publishers search for future identity solutions, they're finding success in authenticating audiences. Snopes.com Chief Revenue Officer, Justin Wohl, breaks down how publishers make money in today's world on this episode of The Current Report: https://bit.ly/3uHSoup #firstpartydata #advertising #thirdpartycookies

If you prefer adtech insights via your 🎧, check out this episode of The Current Report wherein I chat through cookie loss and authentication strategy with Chris Brooklier. Thanks for having me!