St. Louis Area Diaper Bank’s Post

🎥 Due to popular demand...🎥  Here it is: The Grocery Confessions Video! 🍎🛒  At Path to Purchase Institute Live, we hit the aisles (the conference aisles) to interview real, everyday grocery shoppers and capture their raw, unfiltered take on how they shop and discover new products...And the answers were diverse. Disclaimer: All views expressed are 100% personal—straight from the shoppers themselves. (No canned responses here! 😉)  This video premiered during the Beyond the Banner panel, and we're thrilled to share it with everyone who couldn’t attend. Whether you’re in the grocery biz or just a curious shopper yourself, we hope it gives you a little insight—and maybe a laugh or two!  🎬 Watch the video and let us know: Which grocery confession do YOU relate to most?  And if you are a CPG brand looking to drive trial and awareness in targeted, measurable and automated way, give Swish Brand Experiences a shout! 🍓 Don Knapp Susan B. IQBAR Costco Wholesale Missy Tiller Peter V.S. Bond Hans Fischmann Sammy (Frankel) Rubin Sprouts Farmers Market Thrive Market STRONG ROOTS Risa Crandall 🚀 Frito-Lay Melanie Laituri OLIPOP PBC Jerrold Fox Lindsay Guidos Ann Jadown, SHRM-SCP Lori Schafer Talenti Gelato Unilever David Smith Red's All Natural Lee Dunbar #acai Zach Pappas Kevin's Natural Foods Jennifer Silverberg Liquid Death Mackenzie Fennell Athletic Brewing Co. Betty Buzz Pamela Young Kate Leske Momofuku Tracy Nappier Procter & Gamble #PathToPurchaseLive #GroceryConfessions #RetailMedia #SwishBrandExperiences #P2PILIVE #SponsoredProductSampling

Meet Pamela. The other day, she was performing a sampling demo, and a Costco member returned to Pamela's cart. The member presented Pamela with a bag of Lindor Truffles (and the receipt for it, so she'd be able to take it home). The reason, she said, was because Pamela was so friendly, knowledgeable, and enthusiastic while performing her demo. Pamela was utterly surprised and didn't even want to accept the gift but the member insisted. (And Pam ended up offering to share the candy with her teammates, because she's a great person.) Our job isn't life-altering. We aren't operating on the injured, nor negotiating peace between warring factions. We are presenting products to the public, engaging them and hopefully turning them on to their new favorite foods, household goods, and services. We provide a valuable service to companies large and small, global and local. And every day, all day, we smile, we give away free food and other fun products, and we build connections with the people in our communities. With teammates like Pamela -- and her 38 peers -- how could we be anything but successful? #CDS #AdvantageSolutions #ThePowerOfDemo #MyTeam

🍺📉 Total beverage-alcohol sales dipped -7.7% YoY for the week ending November 17, per Circana data. Post-Halloween declines were expected, but the size of this drop has experts watching closely. Is it too early to sound alarms? Dive into the data: https://lnkd.in/gVGx6RRb #BeerIndustry #AlcoholTrends #MarketResearch #BeverageBusiness

Learn more about recalled Wonder Breads.

𝗧𝗮𝗹𝗲𝘀 𝗙𝗿𝗼𝗺 𝗧𝗵𝗲 𝗙𝗶𝗲𝗹𝗱 I wish that I had gotten a better pic of this situation, but you know, random people are sometimes weirded out by you taking shots of their garbage at a baseball game. Anywho, this was at a recent Colorado Rockies game and every time we attend, I always get a kick out of observing what everyone is drinking. Especially bc the crowd is diverse and there are so many options for beverages at the ballpark. Kudos to the Rockies for that (and since the team is kind of stinky this year, there's lots of imbibing going on). These people down the row from me knocked out a VooDoo Ranger, some flavors of White Claw, a hard Topo Chico, a couple of Coors Originals, a few Blue Moons, some random cocktails and finally a Surfside (that's new). This was across the whole row BTW, not just the people on the end. I'm a hard believer that while many are drinking less to be more health conscious, the folks that are still drinking are just drinking differently these days. Wise for retailers to notice and offer up more diverse product offerings (including GF and NA options, saw plenty of those too). - https://lnkd.in/eziPDxZ #CraftBeverages #NotYourHobbyMarketing #BeerBusiness #BeverageMarketing #BeverageSales #BeverageDistribution #BeverageBusiness #Consultant #Cider #BevAlc #THCbeverage #CBDbeverage #CPGsales

🎉🍬 June is National Candy Month! 🍬🎉 Who says growing your business can't be sweet? As we dive into National Candy Month, let's explore the fun and business case for celebrating this sugar coated season... ✨ Fun Factor ✨ Summer Vibes: Candy adds an extra layer of fun to summer break activities, whether it’s a day at the beach, a picnic in the park, or a backyard barbecue. Family Fun: Hosting candy-themed family events or DIY candy-making sessions can create unforgettable memories and bring families closer together. Event Highlight: Whether it’s a company picnic, a community fair, or a virtual gathering, incorporating candy into your events can delight attendees of all ages and add a playful touch to your celebrations. 📈 Business Case 📈 Customer Engagement: Incorporating candy-themed promotions can attract and delight customers, creating memorable experiences and boosting brand loyalty. Marketing Opportunities: Use candy as a fun and colorful prop in social media campaigns or promotional materials to grab attention and stand out. Highlighting the craftsmanship and innovation in your products can resonate with consumers. Partnerships and Collaborations: Team up with local candy shops and retailers for cross-promotions and community events, fostering local connections and expanding your network. So, whether you're indulging in your favorite sweet treats or leveraging the playful spirit of candy in your business strategy, June offers a unique opportunity to blend fun with business. Let's make this month as sweet as can be! #NationalCandyMonth #BusinessAndFun #SweetSuccess #MarketingMagic #TeamBonding

What are you doing this weekend? 57% of U.S. consumers plan to celebrate the holiday weekend, and the top celebration plans include gathering with family and friends (57% of celebrators), grilling/barbecuing (52%), cooking or baking at home (29%), hosting others at their home (17%), and attending a public celebration (13%). #MemorialDayWeekend #MemorialDay2024 #ConsumerInsights https://lnkd.in/eQCnyPWK?

Kansas City’s first Black Feast Week kicked off this week. In the coming days, I’m going to have some tough decisions to make about lunch or dinner plans. Through Oct. 14, more than a dozen Black-owned restaurants will band together to help support Willa’s Books and Vinyl, the city’s longest standing Black-owned bookstore. Not only is it vital to support locally-owned small businesses — we must ensure this venerable store remains a part of our community. Independent bookstores, especially Black-owned ones, are extremely important to the culture here. Sixteen restaurants will take part. The fare ranges from delicious vegan options to some of the tastiest fried foods in the city. Also on tap: Ethiopian and soul food dishes, as well as several unique loaded baked potato options from TC’s Fully Loaded food truck. Kansas City’s first Black-owned brewery, Vine Street Brewing Co., is offering deals on beer flights. Hungry or thirsty yet? To read my latest column on this wondeful event spearheaded by The Kansas City Defender, click on the link below or visit www.kansascity.com to #subscribe. For a list of participating restaurants, be sure to follow the Defender's page on #IG. LINK: ⬇️⬇️⬇️ https://lnkd.in/gi5W4KXy #black #feast #week #kcmo #kansascity #blackfeast #blackfeastweek

Holiday favorites like eggnog and festive cocktails are here! 🎄 Smugglers helps you promote these seasonal hits and boost your sales this Christmas season. #LiquorStoreTips #CustomerService #smugglersio #smugglerssolutions #businessgrowth #efficientbusiness #businesstips #liquorstoresuccess #holidaysales #liquorstoretips

🎅 Coca-Cola and the Red Santa 🎄 Most people believe Coca-Cola turned Santa Claus red. They did not. But they did something even better – they made Santa inseparable from their brand. 💡 In 1931, Coke’s team swapped Santa’s pipe for a Coke bottle. By 1995, they introduced the iconic Christmas trucks and the “Holidays Are Coming” ads. 🚛🎶 The result? Millions now see Santa and think: Coca-Cola. 🥤 They did not just advertise a drink; they associated their brand with a cultural icon. 🌟 Here is the takeaway: You do not need to create something entirely new to make a lasting impact. Instead, attach your brand to something people already love. ❤️ Look for symbols, stories, or traditions your audience cares about. Ask yourself: 🔹 How can I elevate this in an authentic way? 🔹 How can I tie my brand to these emotions? Coca-Cola did not invent Santa, but they hacked their way into his legacy. 💼💡 P.S. For those who celebrate, Merry Christmas! 🎄🎁 #BrandBuilding #MarketingTips #Storytelling #CocaCola #ChristmasMarketing #Legacy #EmotionalConnection #Inspiration #MerryChristmas #BusinessGrowth