StreamTV Insider’s Post

From our blog via Katie Burwell: "We can’t keep infighting and expect to win. We can’t continue dividing clients’ opinions on OOH and expect to grow the channel. More brands buying into more place-based media will unlock audience buying and grow revenue for our industry. The little guy isn’t going to steal all the cake. Place-based OOH simply sets a bigger table for the entire industry.” https://lnkd.in/dknTn4cQ

Discover how Simpli.fi’s Programmatic Guaranteed CTV revolutionizes digital advertising amidst the upcoming political season. Secure premium ad inventory on platforms like Disney+, Hulu, and more, sidestepping inventory scarcity and price fluctuations. This solution ensures targeted audience reach with demographic precision, enhancing campaign ROI. Simpli.fi’s streamlined process and client support ensure seamless campaign management. Embrace Programmatic Guaranteed CTV for certainty and efficiency in your advertising strategy during high-demand periods. Hit me up in the DMs to see if this service would benefit you & your business goals! #simplifi

Bahakel Digital partnered with Madhive to measure the impact of CTV on brand awareness for their client, a retail store, through a brand lift study. Utilizing Madhive’s advanced CTV strategies, they targeted diverse audience segments📍. The result? The retail store saw a 19.8% lift in brand awareness through CTV advertising. Learn more here: https://hubs.li/Q02C_28g0

Yahoo Identity Solutions are now available on CTV! This means Yahoo DSP advertisers can enjoy enhanced targeting and measurement, resulting in better performance. The solution is supported by launch partners Paramount, Tubi, NBCUniversal and FreeWheel. Yahoo's ConnectID for CTV bridges the gap between channels, enabling advertisers to maintain omni-channel targeting in an identity-constrained world. If you're interested in learning more, check out this AdExchanger article: https://lnkd.in/gQB28BnE

Some additional information on how CKE Restaurants, Inc. and PMG are leveraging video-level contextual data via the IRIS_ID to target their CTV campaigns and drive actual bottom funnel conversion results! 📈 35% increase in incremental foot traffic 📈 152% increase in incremental sales lift Reach out to us if your a brand looking to increase the performance of your CTV campaigns or if you’re a publisher looking to increase your yield. IRIS.TV #ctv #data #performanceadvertising #contextual Digiday

B2B marketers can now use LinkedIn to target CTV viewers. LinkedIn and NBCUniversal have partnered to enable business-to-business marketers to target prospects using its first-party data across NBC's entire connected TV inventory, including Peacock, as well as adding CTV offerings via Paramount, Samsung Ads and Roku. "You can buy the audiences that you're targeting on LinkedIn, you can target those same audiences on these various CTV platforms," LinkedIn's Penry Price says, adding that marketers will be able to measure performance via partnerships with Kantar and iSpot. Ad Age (tiered subscription model) (4/4) http://ow.ly/MR0n105oyAq

Learn how you can leverage AI-powered video-level contextual targeting on CTV to elevate ROI, engagement, and drive brand lift.

“We’re looking to be very transparent to our clients to give them more power and precision into what they’re delivering against and then be able to make decisions about where they’re performing better and optimizing,” David Naffis, general manager of CTV at Kargo. Check out NextTV and discover why Kargo’s new show-level transparency system is driving 2x better results for brands. #ctv #ctvadvertising #marketing #results #targeting

Performance marketing and outcomes at the local level are having their moment in CTV programmatic (and it's about time)! Thanks The Trade Desk and Chris Brooklier for the opportunity to talk about innovations in targeting and measurement to enable this moment! #Shoplocal #TheTradeDesk #Comscore #Proximic https://lnkd.in/ejepQffp

National Brand Budgets should fund In-Store Advertising...minimum 5% of the ad budget -- easily carved out of Linear TV budgets. I can help you reach your target audience, especially if they are "hard to reach" multi-cultural urbanites. #retailmedia #doohadvertising