Hot off the press! Common Citizen drives incremental brand and retail revenue with Commerce Media 📈 Get the full story and other industry best practices in the latest Cannabis Media Council Full Spectrum Report.
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As dry January fast-approaches, how can alcohol brands remain engaged with young consumers? How receptive are they to low-and-zero alcohol variants? Dig into our latest insights report on the sector and discover how you can maximise your engagement with Gen-Z, building strong brand and consumer relationships from a young age. 💻 - www.digin.co.uk 📧 - enquiries@digin.co.uk
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Our clients understand consumers are beginning to be tapped out. Using our system, our clients can see right down to the zip code how each market is being impacted by consumers cutting back. Reach out to learn how we can help you
It’s not just Big Mac’s that aren’t selling. Consumers are ditching Johnnie Walker whisky and Casamigos tequila | CNN Business
edition.cnn.com
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Attention canna-data nerds! Check out our latest article by CEO and Co-Founder Vib Gupta on ADCANN to learn how the collaborative use of retail insights between brands and retailers helps operators unlock harmonious growth with CannMenus Pro!
3 Ways to Leverage Real-Time Menu Analytics to Gain an Edge in Cannabis Retail - Blog - ADCANN
https://adcann.ca
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🍷The alcohol market is competitive, saturated, and requires strong brand differentiation. The rise of #sobercuriosity and non-alcoholic alternatives have introduced more challenges for brands to win over new customers, while also maintaining customer loyalty. How can alcohol marketers deliver breakthrough brand experiences? 📈A new article from DISQO looks at the role of measurement in understanding and proving alcohol advertising effectiveness. DISQO’s normative data offers insight into where in the funnel alcohol campaigns perform best… and where innovations are needed to create impact. Read it here: https://hubs.li/Q02Jg26p0
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Dry January begins. Alcohol brands can either take a hit, or ensure that they still win. How? With a proper understanding of buying patterns and behaviours. In my latest article, I discuss how alcohol brands can find ways to win this month. Have a read on the Trinity McQueen website👇 https://shorturl.at/nwLMT #dryjanuary #research #marketresearch #insight
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The Teaser of Part 2 of this year's Insights reports- Drinks Decoded, Unlocking Emotion in alcohol advertising. We look forward to hearing your thoughts shared below in the comments. To know more, and get access to the full report please reach out to us at hello@theyardcreative.com #powerofbrand #brand #insights #tyc #drinksindustry #alcoholicbeverages #advertising #marketing
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🚚 As the trusted partner for ambitious alcohol brands seeking to expand their presence across Europe, Bemakers applies a forward-thinking approach that extends beyond conventional distribution. 🔀 In today's dynamic marketplace, a robust multi-channel strategy is key for brands looking to amplify their impact and accessibility. Bemakers recognizes the importance of providing several channels to facilitate brand partner engagement with both direct-to-consumer (D2C) and business-to-business (B2B) audiences. After all, it's about more than putting products on shelves—it's about forging real connections. 🍊 And so, we couldn't be more thrilled to announce that Mandarina Dry Gin by Brennerei Henrich is not only available on Bemakers Trade but now also on Swedish Systembolaget AB. Another step in the journey to bring exceptional spirits to even more people. ✨ “We are pleased that our Mandarina Dry Gin is now also available in Sweden at Systembolaget in order to make our fruity gin even better known. A big thank you also goes to Bemakers, who supported us a lot with the implementation and listing.” says Ralf Henrich, co-owner of Brennerei Henrich. 👉🏾 https://lnkd.in/dA6m3VEH 👉🏾 https://lnkd.in/d7WdU3wC 🖥 https://lnkd.in/dtyH82Ry #multiplechannels #d2c #b2b #bemakers #bemakerstrade #brandpartners
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4/20/2024 is happening on a Saturday this year, so we predict it will be the biggest cannabis sales day ever! Here are three steps dispensary operators can take to start their 420 plan: 1. Review historical data from the weeks leading up to 4/20 last year. → What products were popular? → How much did traffic increase? → What were your total sales and transactions? → What was the average order value? → What discounts did you run and were they successful? → How much did you spend on marketing and what was the return on investment? 2. Set up a brainstorming sesh. Early input from employees and key stakeholders ensures buy-in throughout the planning and execution of your 420 campaign. Cannabis consumption is encouraged to boost creativity 😉 3. Set your budget. Decide the maximum you're willing to invest in 420. Keep these expenses in mind: → Marketing collateral (designs, flyers, banners, advertisements, billboards) → Promotions (Food trucks, DJs, celebrity guests, free SWAG, in-store decorations) → Additional staff + training → Technology (additional payment terminals, digital signage, kiosks, ID scanners) The 420 2024 Retail Guide walks through these steps and much more, so you can plan your most successful event in history. Start planning: https://lnkd.in/eukXnmTr
420 Retail Guide: How to Succeed in 2024
flowhub.com
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Dry January begins. Alcohol brands can either take a hit, or ensure that they still win. How? With a proper understanding of buying patterns and behaviours. Robert Nicolson discusses how alcohol brands can find ways to win this month in his latest article. Have a read below 👇 https://shorturl.at/nwLMT #dryjanuary #research #marketresearch #insight
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Cannabis retailers: It’s time to END THE PRICE WAR. Seriously. We have spilled too much blood and lost too many great businesses by being locked in a race to the bottom. Now I know you’ll tell me that we’re competing with the illicit market. But guess what? Our products will *always* cost more. So why compete on those grounds alone? We need to compete with the illicit market and one another on VALUE. A key focus of the Embarc team is redefining what value means. Many of us misunderstand what value means. It’s not low price, although that can be a feature of value. Value extends far beyond price. It’s about facilitating consistently exceptional experiences. For us, this is reflected in: — customer interactions — our store design — loyalty program — menu curation And a lot more. Value is the sum of these parts, delivered at a fair price. It’s not BOGOing your bottom line to death to put the store down the street out of business. Because you'll kill yourself in the process. And then no one wins. The licensed market must focus where we can compete: — Personalization — Experience — Design — Trust End the price war. Thank you for coming to my Ted Talk.
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EVP of Sales @ Surfside
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