Surfside’s Post

Are you in partner marketing? Coca-Cola's website, Coca-Cola Lens, is an example of how a big brand is pushing insights out to its restaurant and retail partners to help them improve sales. Another example of how brands leverage thought leadership to impact both their and their partners bottom line. Check it out and see how it can enhance your business vision and strategy. What are your thoughts on using such tools for partner marketing? https://lnkd.in/e9TGVNPy

Fun Fact Friday! The Origins of the Coupon> The very first coupon ever issued was by Coca-Cola in 1887. Asa Candler, a partner in the company, distributed handwritten tickets for a free glass of Coca-Cola. This marketing strategy was hugely successful and helped Coca-Cola become a household name. By 1913, an estimated 8.5 million free drinks had been given away! Brands can still leverage on this marketing strategy to win clients and convert sales. Did you know this fact about the origin of coupon marketing? Well, now you know! Talk to us for winning strategies and out of the box campaigns to propel your brand! https://lnkd.in/ddm2EBu8

🍭 Willy Wonka. 🥣 Kellogg’s Cereal. 👶 A baby clothing company. 🗳️ A politician. What do all of these things have in common? They all experienced major marketing fails in 2024. Disconnects between messaging and consumer expectations serve as cautionary tales for brands navigating the complex world of consumer loyalty, all in an effort to avoid the dreaded label of being ‘canceled’. Check out our latest review of the four biggest marketing fails of 2024 (so far) on our blog now!

𝗣𝗲𝗽𝘀𝗶 𝗶𝘀 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗹𝗲𝗳𝘁 𝗯𝗲𝗵𝗶𝗻𝗱! 𝗗𝗿 𝗣𝗲𝗽𝗽𝗲𝗿 𝗶𝘀 𝘁𝗮𝗸𝗶𝗻𝗴 𝗼𝘃𝗲𝗿! I had no idea so many people liked Dr Pepper! It's funny because I don't see many people drinking Dr Pepper, so I was surprised until I read the article from News 8 ABC. https://lnkd.in/e6hFN6gf. 𝗖𝗼𝗸𝗲 𝗵𝗮𝘀 𝗮𝗹𝘄𝗮𝘆𝘀 𝗯𝗲𝗲𝗻 𝘁𝗵𝗲 𝗹𝗲𝗮𝗱𝗲𝗿, 𝘄𝗶𝘁𝗵 𝗣𝗲𝗽𝘀𝗶 𝗶𝗻 𝘀𝗲𝗰𝗼𝗻𝗱 𝗽𝗹𝗮𝗰𝗲. 𝗡𝗼𝘄, 𝗗𝗿 𝗣𝗲𝗽𝗽𝗲𝗿 𝗵𝗮𝘀 𝗽𝗮𝘀𝘀𝗲𝗱 𝗣𝗲𝗽𝘀𝗶 𝘄𝗶𝘁𝗵 𝟴.𝟯𝟰% 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝗰𝗼𝗺𝗽𝗮𝗿𝗲𝗱 𝘁𝗼 𝗣𝗲𝗽𝘀𝗶'𝘀 𝟴.𝟯𝟭%. 𝗛𝗼𝘄 𝗱𝗶𝗱 𝘁𝗵𝗶𝘀 𝗵𝗮𝗽𝗽𝗲𝗻?  According to the article, The Wall Street Journal says it's because of Dr Pepper's big marketing efforts, new flavors, and a unique distribution method. While Coke and Pepsi usually have exclusive deals with certain restaurants, Dr Pepper has deals with both sides. Dr Pepper's 23 flavors are their unique selling proposition. Have you noticed the "23" on their logo and branding? The book "𝟮𝟮 𝗜𝗺𝗺𝘂𝘁𝗮𝗯𝗹𝗲 𝗟𝗮𝘄𝘀 𝗼𝗳 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴" says that being the first to introduce a new idea has distinct marketing an advantage. Dr Pepper was the first to introduce multiple flavors of the same brand, giving them an edge in the market. 𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝗗𝗿 𝗣𝗲𝗽𝗽𝗲𝗿 𝘄𝗮𝘀 𝘁𝗵𝗶𝘀 𝗽𝗼𝗽𝘂𝗹𝗮𝗿? 𝗛𝗼𝘄 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗶𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗲 𝗮 𝘂𝗻𝗶𝗾𝘂𝗲 𝗶𝗱𝗲𝗮 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱? 𝗔𝗻𝗱 𝗱𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘁𝗵𝗲𝗿𝗲'𝘀 𝗻𝗼 𝗽𝗲𝗿𝗶𝗼𝗱 𝗮𝗳𝘁𝗲𝗿 "𝗗𝗿" 𝗶𝗻 𝗗𝗿 𝗣𝗲𝗽𝗽𝗲𝗿?

Coca-Cola Chronicles: Unveiling Sales Insights in Crimson, White, and Noir 📈 Embark on a thrilling journey through the fizz and flavor of Coca-Cola's sales landscape. My dynamic dashboard is a captivating exploration of trends, triumphs, and the timeless essence of the iconic brand. Experience the essence of Coca-Cola through the vibrant color palette of crimson, white, and noir. Each hue reflects the soul of the company, seamlessly blending analytics with brand identity As you sip on the knowledge gained from this visual symphony, consider the next steps in crafting Coca-Cola's success story. Let the insights guide your strategies, decisions, and innovations, as you continue to refresh the world with Coca-Cola's iconic spirit. As you sip on the knowledge gained from our dashboard, consider the next steps. Whether it's refining marketing strategies, fostering retailer collaborations, or fine-tuning pricing, let the insights guide your next move.

QUESTION: What's the role of a food broker in your business journey? 👇🏻 Food brokers play a critical role in product marketing by leveraging their relationships with retailers to promote and sell your products. They work closely with manufacturers to develop effective marketing strategies, including product positioning, pricing, and promotion. Food brokers can also provide valuable insights into consumer trends and preferences, helping manufacturers make informed decisions about product development and marketing.

Interesting perspective on how the traditional 4P's are changing from a global brand. After spending the past semester leading a module in Marketing Principles for our first year UG's, where we discussed and debated whether they felt the 4P's were still important today (they all felt they were), this article will provide a good talking point as they head into their second year and also for the incoming first years starting in September!

Growth isn't only about distribution and market penetration anymore. It's about building brand equity and purpose. Interesting article on how PepsiCo is redefining its approach to the changing marketing landscape and brand growth... #marketing #B2Cstrategy #consumerbrand Lucy Simon Iosetta Norbert

“AB InBev’s rise up the global marketing and advertising charts is something to celebrate with a Stella or two.” Cheers to that. 🍻 If you missed Richard Oppy's keynote at RESET for Growth, check out this write up by Arvind Hickman at B&T: #RESETForGrowth

Learn how to master marketing to Gen Z, with insightful advice from Michael Della Penna of InMarket and Vee R. https://lnkd.in/gfDMnhcF #GenZ #mcdonalds #fastfood