Telum sat down with Gerald Yeo (Asia Pacific Breweries Singapore (Part of The HEINEKEN Company), Vijayaratnam Tharumartnam (QSR Brands) and Windy Prastiwi (PT. United Family Food (Unifam)) to understand the key factors for successfully expanding a local brand overseas and the challenges these brands have encountered during the process. Watch the story on Telum - https://lnkd.in/guBMBZQK #CreatingConnections #PRandComms #Brands #Expansion
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Canberra-based Paul Higgins recently launched Codex Communications, following close to 20 years in senior corporate affairs roles. Read our chat with Paul in the latest Telum Spotlight On - https://lnkd.in/gqhnaiAm? #creatingconnections #prandcomms
Telum Spotlight On...Paul Higgins, Managing Partner of Codex Communications
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"Don’t make pitches too complex - you have to be able to sell an idea in one line." Following his promotion to Content Director, Motoring at News Corp Australia, David McCowen spoke with Telum Media about what the editorial team looks for in pitches and their recent shift toward native vertical video formats. Read on Telum - https://lnkd.in/gQSRrXkY #creatingconnections #mediarelations #motoring #journalism
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A full house in Hong Kong this morning for our Telum Talks To: Financial Times event. It was wonderful to see the PR and journalism community in Hong Kong come together for a fireside chat with FT’s Thomas Chan Ho-him and Arjun Neil Alim. Our own Haikel Fahim was moderator. Telum Media has a string of exciting events lined up. Sign up to Telum Media’s industry news alerts to learn the latest. https://lnkd.in/g6hz3vJ
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"It’s up to you to show your thinking AND to show what you’re like to work with." Pitching is one of the most important skills a PR should master. To help you stay on top of every scenario, we spoke to Jacinda Thorn (Thorn PR), Gaynor Reid (Catalyst Communications) and Susan Redden Makatoa, FCPRA, GAICD (Stratagem Corporate Advisory), and got them to share their top tips and tricks on pitching. Read on Telum - https://lnkd.in/gZn5HS3c #creatingconnections #prandcomms #pitchingtips
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Telum Media chats with PRGN members Andy See, Joanne Chan, and Ryan Ong to discuss the importance of understanding local nuances and sensitivities in communications. Read: https://lnkd.in/gGqyHX5D #APAC #Communications #PublicRelations
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Early bird tickets are still available for our upcoming webinar on how AI is transforming journalism. Join Ximena Smith from the Brainbox Institute as she explores AI’s potential, limitations, and ethical considerations in media. 🚀 AI Literacy for Journalists Masterclass with Ximena Smith 🗓️ Date: Tuesday, 27th August 🕐 Time: 1pm NZST | 11am AEST | 9am HKT/SGT 🔗 Register: https://lnkd.in/guH3rGKX #creatingconnections #telumevents #AI #AImasterclass
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"We hear stories that matter to our people directly from them, which allows us to be intentional in how we approach our version of news." Junkee Media recently transformed its brand with a new focus. Telum Media spoke with Editor-in-Chief, Alice Griffin, about the decision behind the move and their best advice for PR pitching. Read on Telum: https://lnkd.in/gkJwvWG3 #creatingconnections #genz #mediaprofile #mediarelations
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"To know that we have enriched lives with our stories and given a voice to the voiceless is fulfilling." FRANCIS TORAL, Head of ABS-CBN Corporation's Integrated News and Current Affairs department, shared with Telum Media insights from her editorial experience spanning 26 years and tips for PRs wanting to work with the multi-platform news organisation. Read on Telum - https://lnkd.in/gQBmhv83 #creatingconnections #mediarelations #journalism
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"Using generative AI can significantly improve your work, but the revolution everyone talks about will only come by integrating it into our workflows." Edson Porto, Senior Account Director and AI Champion at Hotwire in Sydney and Founder of AI agency, Nova Narrative, shares his thoughts on AI and why it's great for comms pros, but it's not magic in the latest Perspective series. Read on Telum - https://lnkd.in/gTEVUrD6 #creatingconnections #perspectives #generativeAI #PRandComms
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"The best comms professionals are the ones I know I can trust: they will give me a steer, they will put me on the phone with the boss..." Telum Media spoke with Robin Harding, Asia Editor at the Financial Times, about his pursuit of journalism and how PR professionals can pitch to FT. Read on Telum - https://lnkd.in/ggtMv-me #creatingconnections #mediarelations #journalism
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Managing Director, Fifty Acres
1yJo Scard