TERRITORY Influence (Bertelsmann Group)’s Post

We are back with another episode of #theSocialCorner, hosted by our #marketing expert Rafael Schwarz. In attached episode Rafael is reviewing the prospects for the #fashion industry and implications for fashion marketing in 2024? The #fashionindustry has shown resilience in recent years, however in 2024 it might face persistent and deepening challenges. How will fashion companies prepare? With cost-saving tactics mostly exhausted, the focus is expected to be on growing sales, underpinned by new pricing and #marketing strategies. Discover some of these marketing strategies, including a stronger focus on #brand building, #influencermarketing and #genAI for product development in attached video. More #marketing insights and updates every Sunday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).

https://lnkd.in/d_bZKARp A compelling brand story is vital for connecting with your audience on a deeper level. Here are six key elements to consider: 1. **Origin and Inspiration**: Detail the inception of your brand. Explain the problem or need that inspired its creation, the moment of realization, and the initial steps taken to bring it to life. This helps to humanize the brand and create a relatable narrative. 2. **Mission and Values**: Clearly articulate your brand’s mission and core values. This includes what you stand for, your guiding principles, and the impact you aim to have on the world. Customers are drawn to brands with a clear sense of purpose that aligns with their own values. 3. **Challenges and Triumphs**: Share the significant challenges you faced and how you overcame them. These stories of resilience and innovation make your brand’s journey authentic and memorable, highlighting the dedication and hard work behind the scenes. 4. **Unique Selling Proposition (USP)**: Explain what sets your brand apart from competitors. This could be a unique product feature, an innovative service, or a distinct approach to customer service. Your USP should clearly communicate why customers should choose your brand over others. 5. **Customer Impact**: Illustrate how your brand has positively impacted your customers’ lives. Include testimonials, case studies, or anecdotes that showcase real-world benefits and successes. This reinforces your brand’s value and builds trust with potential customers. 6. **Vision for the Future**: Describe where your brand is headed. Share your aspirations, future projects, and how you plan to evolve. This gives customers a sense of being part of an ongoing journey and creates excitement about what’s to come. By weaving these elements into your brand story, you create a rich, engaging narrative that resonates with your audience, builds emotional connections, and fosters brand loyalty. #skytick #lookbetterbeconfident #fashion #summer #cottonpant

Selling personality over product… With crowded markets, finding unique ways to speak to your consumers is key! Who do you think is doing this well!? #product #marketing #apparelbrand #launchaproduct

TFN SPOTTED: The New Wave of Success...Brands Selling Personality Over Product 💡 Antonio Gary Jr. explains just how the winning brands of the moment are managing to stay on top, they're selling personality! This is just one of the many insightful videos from Antonio, who shares tons of priceless insights and tips on the latest and most relevant trends and themes in pop culture and fashion - we stumbled upon his account and think it’s definitely worth a follow (IG: @antoniogaryjr) 🧠✨ Have you noticed any brands nailing the personality-over-product approach? What do you think is causing the push to focus on this aspect so much? Get involved and tell us your thoughts below... 👇 🔎 https://lnkd.in/e5qk4KD2 #BrandIdentity #MarketingTrends #BrandingStrategy #BusinessGrowth #ConsumerTrends #MarketingStrategy #DigitalMarketing #BrandIdentity #BrandDevelopment #BrandingTips #MarketTrends #BrandExperience #BusinessStrategy

TFN SPOTTED: The New Wave of Success...Brands Selling Personality Over Product 💡 It feels like LinkedIn reads my mind—I was just discussing with a client how brands struggle with growing their customer base and miss the mark on marketing trends. Antonio Gary Jr.'s article is spot-on, emphasizing the importance of personality in attracting customers. Instead of sticking to the old ways, explore new approaches and plan for the long term. Follow along and share your thoughts on this! 👇 Which brands are leading with personality? Let’s discuss below! #brandidentity #fashionmarketing #brandingstrategy #designconsultant #fashionconsultant #creativeconsulting #branddevelopment #fashionbranding #marketingstrategy #brandrefresh #designthinking #fashiondesign #brandgrowth #marketingtips #brandidentitydesign

https://lnkd.in/dYQstZ58 A compelling brand story is vital for connecting with your audience on a deeper level. Here are six key elements to consider: 1. **Origin and Inspiration**: Detail the inception of your brand. Explain the problem or need that inspired its creation, the moment of realization, and the initial steps taken to bring it to life. This helps to humanize the brand and create a relatable narrative. 2. **Mission and Values**: Clearly articulate your brand’s mission and core values. This includes what you stand for, your guiding principles, and the impact you aim to have on the world. Customers are drawn to brands with a clear sense of purpose that aligns with their own values. 3. **Challenges and Triumphs**: Share the significant challenges you faced and how you overcame them. These stories of resilience and innovation make your brand’s journey authentic and memorable, highlighting the dedication and hard work behind the scenes. 4. **Unique Selling Proposition (USP)**: Explain what sets your brand apart from competitors. This could be a unique product feature, an innovative service, or a distinct approach to customer service. Your USP should clearly communicate why customers should choose your brand over others. 5. **Customer Impact**: Illustrate how your brand has positively impacted your customers’ lives. Include testimonials, case studies, or anecdotes that showcase real-world benefits and successes. This reinforces your brand’s value and builds trust with potential customers. 6. **Vision for the Future**: Describe where your brand is headed. Share your aspirations, future projects, and how you plan to evolve. This gives customers a sense of being part of an ongoing journey and creates excitement about what’s to come. By weaving these elements into your brand story, you create a rich, engaging narrative that resonates with your audience, builds emotional connections, and fosters brand loyalty. #skytick #lookbetterbeconfident #fashion #summer #cottonpant

Motivations: The Blueprint for Brand Success.

Dived deep into the world of fashion marketing today! Presented on marketing mix, product specifications, consumer behavior, and pricing strategies. Grateful for the opportunity and thankful to Dr.Deepa sakthi Ma'am for her mentorship. #FashionIndustry #Marketing #Presentation #MarketingMix #ProductSpecifications #ConsumerBehavior #PricingStrategy

To quote Business of Fashion, “Companies are pivoting from performance marketing to building their brands for the long term”. The Best tool in the marketplace these days for brand community building are Stylebranding’s VidBits.  Keep your customers engaged online with lifestyle stories that will  entertain and delight daily. #StyleBranding #VidBits #episodicstorytelling

Discounting is not a Marketing Strategy: PART 1. ⁠ ⁠ Given the current state of the economy, several international & local fashion retailers going into liquidation, and the constant stream of discounts & offers outside of the normal sales calendar, it is almost an instant reflex for brands to succumb to the discount spiral as soon as they run into cash flow issues.⁠ ⁠ Read our 3-part series on how your brand can look to break the discounting cycle and implement an intentional strategy to protect profitability and long-term brand growth. ⁠ ⁠ Online now at https://lnkd.in/gDzHRV8a