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Chief Executive Officer at The AA

Yesterday my team and I spent an incredible and inspiring day with more than 1,000 colleagues in person and many more joining us virtually for ‘The Next Chapter Live’. For the first time in decades, possibly ever, the AA brought together a large number of colleagues right across the business in an interactive Expo style event, showcasing the breadth of services for UK drivers, but also celebrating the progress made over the past 3 years. It was fantastic to hear from our Chairman Rick Haythornthwaite and we were delighted to welcome our sponsors James O'Gara, Gordon Holmes, Nevio Duci and Jamaria K. to experience the day with us.     Pride in the past and optimism in the future were infectious at the event, and it was lovely to meet and speak to so many colleagues from all across the business. Thank you to everyone who was part of it – none of this would be possible without you. #itsokimwiththeAA #TheNextChapter Louise Benford Neil Blagden Dean Keeling Nick Edwards Harj Johal tom mackay Gus Park Aileen Gillan James Cox

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Mike Smith

Campaign & Creative Director

21h

Looks fantastic

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