Ad Council’s Post

Our first-of-its-kind “Pause to Heal” campaign in collaboration with Brady: United Against Gun Violence and the Illinois Department of Public Health (IDPH) debuts an important new PSA today, raising critical awareness of life-saving Firearm Restraining Orders (FROs) in the state of Illinois. We’re grateful for our creative partners at McKinney and Caviar for bringing this work to life, informed by foundational research from the Ad Council Research Institute that showed the need for localized education on extreme risk laws to protect our communities and loved ones. For more information on the campaign and FROs in Illinois, visit Illinois.gov/PauseToHeal.

#TearThePaperCeiling

As the nation faces unprecedented heatwaves this summer, our most vulnerable are at risk – children. It’s now more critical than ever to learn about preventing child hot car deaths so no more lives are in danger. Along with National Highway Traffic Safety Administration NHTSA and Chemistry, we urge parents to remember to “Stop. Look. Lock.”

Last chance to join the Ad Council Research Institute and Hearst Magazines in a discussion of key findings on how brands should approach mental health! Join us in person or virtually. https://lnkd.in/ePGwkYEs

We are honored to announce that this year’s Public Service Award Dinner honoree will be Disney CEO Bob Iger. Under Bob’s leadership, Disney has continued its longstanding commitment to public service and social impact, and Disney has been a trusted partner of the Ad Council for many years. We look forward to celebrating him on December 5th!

We are thrilled to welcome YouTube’s Tara Walpert Levy as the new chair of our Board of Directors. A respected leader in the marketing and media industries for almost 30 years, Tara has been a member of our board since 2017, and she has shown an unwavering dedication to social progress. We know her leadership will be critical to our continued work to address our country’s most pressing issues. Learn more: https://lnkd.in/etkPDf3m

According to NHTSA data, in 2022, there were 3,308 people killed and over 280,000 people injured in motor vehicle traffic crashes involving distracted drivers.   This year, we are celebrating the 13th annual Project Yellow Light scholarship competition and are excited to announce this year's winners. Congratulations to Ruth, Lucy, Hannah, Danny, Riley, Todd, Jackson and Hunaina! They all showcased innovation, creativity and a commitment to distraction-free driving by creating impactful work that emphasizes the dangers of distracted driving.   Thank you to all of our partners for helping to make this possible: Clear Channel Outdoor, Elephant Insurance, iHeartMedia, National 4H, National Highway Traffic Safety Administration NHTSA and Pix11 News.   Learn more at projectyellowlight.com. #ProjectYellowLight #DontDriveDistracted

Recent data shows that the number of Hispanic adults who own firearms has increased more than 33% since 2017. And yet, despite over a quarter of Hispanic people in the U.S. owning a firearm, there has been a severe lack of information available for Hispanic gun owners on the importance of safe firearm storage. That’s why Brady: United Against Gun Violence, Casanova//McCann, and the Ad Council have partnered to launch the latest End Family Fire campaign: “Da El Siguiente Paso” or “Take the Next Step,” — the first national public education campaign on safe firearm storage created for the Hispanic community. 4.6 million kids live in homes with access to unlocked and loaded guns. By encouraging gun owners to store all of their firearms more securely, we can end family fire and save lives. Visit DaElSiguientePaso.org, or EndFamilyFire.org for more information on how to take the next step to store firearms more safely.