The Athlete's Foot Australia & New Zealand’s Post

Employee Spotlight: Erico Barrera Erico is a full-time outfitter at Fleet Feet South Loop and has been with us for the past 2 years. Learn more about Erico below: How long have you been running? — I've been running for 14 years Favorite race experience? — Chicago Marathon Weekend What's one item you can't leave for a run without? — My Garmin watch What's your favorite part about working with our customers? — Getting the opportunity to educate them with proper footwear and apparel. #RunningChangesEverything #RunChi

Thoughts on the run today: How much % of sales is apparel for running brands? Do the footwear brands want you in their gear for revenue, or more as a marketing play? Thinking primarily of Hoka, Altra, Terrex, and the like (as I am more trailie than roadie). Is the idea of curated (seasonal) bundles (or, subscriptions) a play in this regard - to get folks kitted out? Questions arising as I was running in my Patagonia Duckbill hat, HOKA long sleeve, adidas terrex shorts, Drymax Socks and ASICS Corporation shoes. A proper melange of my favorite garments and gear. Granted, I run about 2500 miles a year, have never run a road marathon, and my last road race was when I was 11 years old. So, I might not exactly be core. #marketing #thoughtsontherun #sales #outdoorgear #outdoor

👟💪 Looking to up your game on the court or in the gym? The right pair of sneakers can make all the difference in improving your athletic performance! From cushioning for impact protection to support for stability, choosing the right footwear is key. 🏀🏋️♂️ Whether you're a basketball player looking to enhance your agility or a weightlifter aiming to improve your form, investing in quality sneakers designed for your specific sport can help you reach your goals faster and safer. 🔥 Share in the comments below: What is your go-to sneaker for improving your athletic performance? Let's inspire each other to step up our game! #SneakerGameStrong #AthleticPerformance #FitnessFriday 🏃♂️💨

👟🌟 Iconic Sneaker Moments in Sports History 🌟👟 From buzzer-beaters to game-winning goals, sports history is filled with unforgettable moments - and the sneakers worn during these moments often become legendary themselves. 🏀⚽️ Think Michael Jordan's "Flu Game" in the Air Jordan 12s, or Serena Williams dominating in her custom Nike sneakers. These iconic sneaker moments not only showcase incredible athletic feats but also highlight the impact that footwear can have on performance and style. 👟💪 What are some of your favorite sneaker moments in sports history? Share them in the comments below! Let's celebrate the intersection of sports and style. 🙌 #SneakerCulture #SportsHistory #IconicMoments #AthleticFootwear

The 2024 Summer Olympics are underway! From the 100-meter race to the marathon, athletes in many #SummerOlympics events will wear running shoes that have been designed to maximize human performance. Did you know that experts on the Rimkus Sports Science team have assisted manufacturers in analyzing this kind of footwear? When an international athletic footwear manufacturer wanted to understand how their top running shoe models compared to their competitors’ products in the North American market, members of our Sports Science team helped them understand the effects of different shoe models on runner movement and performance. Check out this #CaseStudy to learn more about the work of our #SportsScience team members: https://bit.ly/4d6dVO4 #TechnicalConsulting #footwear #sportswear #2024SummerOlympics #Olympics

𝐖𝐡𝐚𝐭 𝐈𝐟 𝐈 𝐓𝐨𝐥𝐝 𝐘𝐨𝐮 𝐓𝐡𝐚𝐭 𝐭𝐡𝐞 𝐅𝐚𝐬𝐭𝐞𝐬𝐭-𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐅𝐨𝐨𝐭𝐰𝐞𝐚𝐫 𝐁𝐫𝐚𝐧𝐝 𝐈𝐬𝐧’𝐭 𝐍𝐢𝐤𝐞 𝐨𝐫 𝐀𝐝𝐢𝐝𝐚𝐬? In the competitive world of athletic footwear, one brand has emerged from the shadows to claim the title of the fastest-growing footwear brand globally—and it’s not the usual suspects like Nike or Adidas. Enter On, a Swiss company that has taken the running community by storm with its innovative designs and unique technology. The Turning Point: CloudTec Technology On Running was founded in 2010 by former professional athlete Olivier Waldin Bernhard and his friends David Allemann and Caspar Coppetti. Their journey began with a simple yet ambitious goal: to create the perfect running shoe. After years of research and development, they unveiled CloudTec technology, featuring cushioned pods that compress upon landing and provide a powerful push-off. This innovation not only enhanced comfort and performance but also redefined what runners could expect from their footwear. The Game-Changer: Celebrity Endorsement The real turning point came in 2019 when tennis legend Roger Federer decided to invest in On Running. His involvement brought not only financial support but also a massive boost in visibility. Federer’s endorsement helped elevate On from a niche brand to a mainstream sensation, attracting a diverse audience that included not just serious runners but also fashion-conscious consumers. Rapid Growth and Market Impact Since then, On Running has seen explosive growth. In 2022, the company reported a staggering 70.9% year-on-year increase in sales, reaching $1.31 billion. This rapid ascent has positioned On as a formidable player in the footwear market, capturing the attention of consumers and investors alike. In fact, On was recently highlighted as one of the fastest-growing brands on StockX, with a remarkable 15,357% increase in trades, showcasing its rising popularity in sneaker culture. So, the next time you think of athletic footwear, remember that the fastest-growing brand isn’t what you might expect. On Running is not just changing the game; it’s rewriting the rules. What innovative strategies are you implementing in your field? Let’s connect and share insights! #OnRunning #Footwear #Innovation #RogerFederer #FastestGrowingBrand #AthleticShoes #digitalmarketing

Ever feel the urge to just lace up and fly? At JQR Sports, we understand that burning need for a quick and efficient run. That's why we were born, from the idea embodied in our very name: Just Quick Run. We're passionate about creating footwear that turbocharges your every stride. Our shoes are designed to be an extension of yourself, propelling you forward with unmatched speed and agility. But JQR isn't just for elite athletes. We believe everyone deserves to feel the exhilaration of a peak performance run. Whether you're a seasoned marathoner or a weekend warrior, our shoes are crafted to support you in achieving your personal best. We're more than just a brand; we're your partner in swiftly smashing your goals. With JQR, every run becomes a chance to outrun your limits and conquer the pavement. ️ So, are you ready to Just Quick Run with us? . . . . #JQRSports #JustQuickRun #PerformanceRunning #RunYourBest #FitnessMotivation #CEO #footwearindustryexpert #shoes #sneakers #MadeInIndia

#Iconic Adidas #Day 8 of Brand Series. It all started in 1924 when Adolf Dassler began making shoes in his mom's laundry room with a mission to boost athletic performance. Adidas hit the big time in 1936, when Jesse Owens won four Olympic golds wearing their shoes. This put Adidas on the global map. Throughout the 1950s and 60s, Adidas became the go-to brand for top athletes, dominating the world of sports. From the FIFA World Cup to the Olympics, Adidas has been part of countless iconic sports moments. Some of their iconic shoes are the Stan Smith, Superstar, Ultraboost, and Yeezy. Did you know the Stan Smith alone has sold over 50 million pairs? And those three stripes? Originally added for stability, now they've become a global symbol of style and performance. Today, Adidas earns 55% of its total revenue from footwear, 38% from apparel, and 7% from accessories. From a small-town workshop to a $25 billion powerhouse, Adidas proves that 'impossible is nothing. #Adidas #AdidasOriginals #ThreeStripes #StanSmith #Superstar #Ultraboost #Yeezy #SportsHistory #AthleticPerformance #GlobalIcon #FIFA #Olympics #ImpossibleIsNothing #Sportswear #Sneakerheads

Fall runs = fresh air and fewer injuries (with the right gear!) 🍂 As temperatures drop, it's time to gear up for those long outdoor runs. Did you know 60% of running injuries come from improper footwear? Check out our guide on the best fall running gear, from the right shoes to hydration hacks, and stay comfortable all season long. 🏃♂️🍁 Read more here: https://lnkd.in/e5x59GSz #FallRunning #RunningGear #OutdoorRuns #MarathonTraining #StayVisible

It's crazy how many brands, especially in activities like cycling, running, or hiking where shoes are key, just don't get it right for wide feet. If you've got wide feet, which a lot of us do, your colour options are basically black or black and white. But check out the regular sizes, and boom – a rainbow of 20 different colours. Why should we be stuck with dull choices just because our feet are slightly wider? It's like there's this silent rule – men don’t publicly complain about it, we just put up with it. But why should we? Remember when women rightly challenged the lack of size inclusivity in clothing? That led to a real change, with brands now offering petite to plus sizes. But in footwear? It's like we're forgotten. I haven’t found a single brand that treats every customer equally when it comes to shoe width. It’s always like, 'Oh, you’ve got wide feet? Here’s your bland option.' We should be enjoying our hobbies or sports in style too, not just settling for whatever’s available for wide feet. Do you experience any form of exclusion when shopping? #shoes #ecommerce #onlinestores #onlineshopping #conversionrateoptimisation