The Goat Agency’s Post

India is the largest consumer of instant noodles Maggi globally. 🍜 And truth be told, I am a huge contributor to that (You are welcome, Nestle). But it was the 'Meri Maggi' campaign in 2009 that blew my mind. Where storytelling met marketing. And this is how Maggi used the power of social media to tell millions of stories: The strategy was simple yet extremely impactful. By then, the instant noodles Maggi had become a household name in India. Their pitch? Share with Nestle your 'Maggi story' a.k.a 'Meri Maggi' and we tell your story to the world. And as any emotion led campaign, stories poured out from India. 🎒 Meri Hostel Waali Maggi 👧 My Sister's First Maggi 📚 Meri tuition wall Maggi 😊 Meri First Crush Maggi 👩🍳 Mere Campus Waali Maggi 👜 Meri Friday in Office Waali Maggi The Meri Maggi advertising and marketing campaign hit four spots- awareness, interest, desire and action. To further drill the campaign home, Nestle: ✔ Let users create their own Maggi packet ✔ Allowed users to share their Maggi stories on their Facebook page ✔ Want someone to share your Maggi? Tag them ✔ Asked users to vote for their favorite Maggi story Marking the noodle monotony, Meri Maggi stood out by doing the unexpected, and it's time your brand did too! 🚀💼 #brandidentity #storytelling #storytellingforbusiness

🎉 Introducing: The "Happily Ever After" Campaign for Koita Milk! 🎉 We're excited to unveil a fresh approach with our latest work for Koita Milk. This isn't just about milk; it's about finding your perfect match! Whether you're lactose-intolerant, seeking organic options for your kids, or simply a coffee enthusiast, Koita has something special just for you. 🥛💚 Our "Happily Ever After" campaign focuses on real people finding their perfect milk match with Koita. We've moved away from traditional feature-focused advertising to tackle the everyday dilemmas faced by our diverse audience. This campaign brings to life the idea that no matter your needs, there’s a Koita milk that can end your search—giving you your very own "happily ever after." Crafted to adapt seamlessly to any occasion, any time, and any target audience, this campaign is all about relatability and solutions. It's more than just milk; it's about enhancing life's everyday moments and addressing genuine consumer needs with a smile. 🌟 Stay tuned as we roll out this versatile and heartfelt campaign across various platforms. Get ready to find your "happily ever after" with Koita Milk! Mariuxi Romero Mustafa Koita Koita Foods #KoitaMilk #HappilyEverAfter #CreativeCampaign #InclusiveAdvertising #CustomerCentric #MilkForAll

Let's melt some hearts (and taste buds) today! Happy #ChocolateDay to all my fellow digital creators and LinkedIn family. As someone who lives and breathes the online world, I know the power of creating content that's sweet, engaging, and leaves a lasting impression. So this is how a digital marketeer celebrates Chocolate day 🍫😅 Nestlé Mondelēz International Milky Mist Dairy #digitalcreator #contentcreator #foodphotography #foodie #india #bengaluru #celebration #nestle #cadbury #marketing #linkedin #linkedininfluencer

Connecting your product with purpose? Our social label Lijm teamed up with Tefal and Foundation Week Without Meat Europe to make it happen! 🌱 𝗧𝗵𝗲 𝘀𝘁𝗼𝗿𝘆 Tefal has partnered with Nationale Week Zonder Vlees & Zuivel for the past 4 years. This year, during meat-free week, they launched a social and influencer campaign to promote WZV’s initiative, alongside Tefal’s cashback program on products during the week. 📣 𝗧𝗵𝗲 𝗴𝗼𝗮𝗹 Inspiring people to diversify their diets and get creative with meat- and dairy-free meals for a week. The perfect collab, because Tefal had the right products to promote the initiative with! Such as the OptiGrill 4-in-1, that makes a wide variety of dishes possible with just one appliance. Think of: sweet and savory recipes, grilling, baking, oven dishes, and complete meals. 🍽️🔥 𝗧𝗵𝗲 𝗿𝗲𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 LIJM Amsterdam p/o team5pm ran an influencer campaign via Join, featuring 3 influencers within certain food categories. The goal was to inspire people to grill, bake, and cook without meat, fish, and dairy, showing that a vegetarian or vegan meal can be creative and varied without taking much time and effort. 👩🍳✨ 𝗧𝗵𝗲 𝘁𝗮𝗿𝗴𝗲𝘁 𝗴𝗿𝗼𝘂𝗽 Those who want to cook and grill more without meat, fish, and dairy but found it challenging to find the right approach. 🌍💚 𝗢𝘃𝗲𝗿𝗮𝗹𝗹, 𝘁𝗵𝗲 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱.. 🚀 17,015 impressions (including views) 🚀 3,805 engagements 🚀 An average engagement rate of 4.73% for influencer content 🚀 10,595 impressions with AO content 🚀 An average engagement rate of 11.99% for AO content Thanks to Tefal, Groupe SEB and Foundation Week Without Meat Europe for the trust on this collaboration! Want to pair your brand’s products with purpose as well? Reach out! 📩 #team5pm #lijm #Tefal

We bridge the gap between green brands and responsible pet owners. Our expertise in digital marketing ensures your organic pet food reaches the right audience. 🌍 Elevate your brand with our tailored marketing solutions. #EcoMarketing #SustainableBrands #PetHealth #GreenMarketing #EcoFriendlyBusiness #DigitalStrategy #PetLove #BrandAwareness #EcoImpact #OrganicMarket

The number of coincidences between these two recent ad campaigns is adequately surprising! 1. Both ad campaigns are about tea brands - not the warm/hot chai, but tea, which is consumed out of a bottle, usually chilled. 2. Both are tea brands from cola behemoths - Coca-Cola's Honest Tea and PepsiCo's Pure Leaf. 3. Both ad campaigns feature famous women actors - Twinkle Khanna for Coca-Cola's Honest Tea and Lindsay Lohan for PepsiCo's Pure Leaf. 4. And here's the clincher: both ad campaigns offer the tea brand as a way to pause/take a break! Honest Tea positions the product as something Twinkle pauses and does something on her own. Pure Leaf's campaign is less subtle - it makes Lindsay Lohan hammer 'taking a break' almost as if they exist in a world where KitKat had not produced many, many ad campaigns and firmly associated themselves with the 'taking a break' positioning! Agencies involved: - Coca-Cola Honest Tea, WPP Open X. Campaign out on June 14, 2024. - PepsiCo Pure Leaf, Edelman. Campaign out on June 27, 2024. #advertising #marketing #tea #cola #beverage

*The Whole Truth : Busting Food Lies with the Kachra Awards*🚫🚮🔊 🚨 Recently launched The Whole Truth Foods ad has created a buzz over social media where they reveal how FMCG Market leader fooling their customers by Playing around with labeling, packaging, colour palettes etc. Here are some key insights on advertising trend in this digital age 💻💥 👉Evolution of Advertising The era of advertising has evolved significantly. Ads are no longer confined to the traditional 30-second TV spots.An example of this is an 8-minute ad, which wouldn't fit traditional TV formats but thrives on social media 👉New Advertising Strategies In this new landscape, ads are shifting away from aggressive sales tactics. This ad by The Whole Truth Foods CEO Shashank Mehta exemplifies this change by focusing less on promoting its own products and more on educating consumers. Rather than pushing their product, the ad reveals how large FMCG brands manipulate consumer 👉Informative Advertising The ad serves as an informative piece, shedding light on the deceptive practices of major FMCG brands. It explains how these companies mislead consumers with claims like "no sugar" or “source of protein” and by using green packaging to create a false impression of healthiness. 👉Public Welfare Campaign The campaign goes beyond product promotion to focus on public welfare. By encouraging consumers to read labels carefully, it aims to protect them from falling for misleading claims.This approach not only builds trust with the audience but also promotes a healthier, more informed consumer base. 👉Embracing Transparency Transparency is at the core of this advertising shift. The Whole Truth Food Co. builds its brand on honesty and integrity, contrasting itself with other companies that use misleading practices. 👉Engaging Content for a Digital Audience Social media platforms allow for more creative freedom and the ability to tell a more comprehensive story. Shashank Mehta also mentioned the Kachra Award, where customers can share brands name that they believe have been fooling them for a long time. #advertisement #marketing #thewholetruthfood #foodpharmer #trashbrands

𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗶𝗻 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 - 𝗙𝗲𝗮𝘁𝘂𝗿𝗶𝗻𝗴 Jabsons Food Pvt. Ltd We recently created instagram content for Jabsons Foods that clocked 400k+ organic views. How did we do it? Our insight was that Gym Goers are a key audience cohort of peanut butter consumption. Since this audience also consumes protein bars and binges on DIY videos, we decided to showcase the relevancy of our core product, Jabsons's Peanut Butter, through a DIY video on how to make protein bars at home. Overall, this video highlights the success of 1702 Digital in using Instagram Reels to increase a brand's relevancy on digital media and to ensure that our client's content highlights their USP while also being high on relevance for their audiences. #ContentMarketing #FMCG #Innovation #1702Digital

Making San Pellegrino’s rebrand a sparkling success with sampling. 🍊🍋✨ When San Pellegrino rebranded their iconic Italian Sparkling Drinks, they needed to quickly get their new cans into the hands of their target consumers, boost product reviews and collect new marketing opt-ins as part of the exciting launch. What better way to create buzz than through an engaging social sampling campaign? Here are some campaign highlights: ✨ 100% opted into marketing, creating a pool of new consumers to engage with future marketing ✨ 88% gave the drink a five-star review, providing invaluable brand advocacy and recommendations to help fuel future purchases ✨ 42% bought the drink within TWO WEEKS of sampling Plus, our new AI-powered review summaries saved San Pellegrino precious time, sifting through hundreds of reviews to provide them with instant insights into product feedback and sentiment. Want to know how we did it? https://lnkd.in/e8hC8t8t Huge thanks to Michela Tasso and the Nestlé dream team – we absolutely loved this collaboration! 🙌 #productsampling #onlinesampling #digitalmarketing #fmcg 

The Marketing Strategy Behind Cadbury Dairy Milk's "Kuch Meetha Hojaye” In marketing, creating emotional connections with consumers is the key. And only a few brands do it as effectively as Cadbury Dairy Milk with their iconic tagline "Kuch Meetha Hojaye." Cadbury Dairy Milk has captured our hearts time and time again by tapping into our emotions. Whether it's celebrating moments of joy, love, or togetherness, their advertisements always strike a chord with audiences. But what makes Cadbury Dairy Milk stand out? It's their ability to weave emotional narratives around their product. The "Kuch Meetha Hojaye" campaign is a prime example of this strategy in action. Rather than focusing solely on the product, Cadbury tells stories that evoke positive emotions and leave a lasting impression on viewers. It's not just about storytelling. Cadbury also leverages various marketing channels to amplify their message and reach a wider audience. From TV commercials to social media campaigns, they ensure that their brand remains top of mind for consumers. It's a sweet success story that marketers can learn from when crafting their own strategies. Which Cadbury advertisement do you like the most? #marketing #marketingstrategies #emotionalappealadvertising #consumerbehaviour #digitalmarketing #branding #socialmedia #advertisingandmarketing