The Hype Loop’s Post

Traditionally, DOOH advertising has been a complex game. Big budgets, middlemen, and limited control kept smaller businesses on the sidelines. But what if you could target your audience directly, without breaking the bank? That's the power of Hype Loop's innovative DOOH advertising platform. We Hype Loop provide an easy to use platform for Advertising Agencies and SMB's to access prime digital screens in main areas across cities, making impactful Digital OOH advertising accessible to all. How Hype Loop Works? 1. Register & Login 2. Campaign Creation 3. Target Your Audience 4. Upload Creatives 5. Set Your Budget 6. Submit for Review & Launch Don't Hesitate! Get started today! Visit: www.thehypeloop.com #advertising #dooh #marketing #digitalsignage #advertisingagency #digitaladvertising #advertisingdisplay #oohadvertising #digitalOOH #outofhomeadvertising #doohmadeeasy #CostEffective #SMBs #agency #ads #GrowYourBusiness #hypeloop #marketingmadesimple

Discover the Future of Advertising with Hype Loop! Explore innovative digital out-of-home (DOOH) solutions for your brand. Choose screens in high-traffic areas from wherever you are. Reach your audience in real-time with engaging and impactful ads. Transform your advertising strategy today with Hype Loop! We Hype Loop provide an easy to use platform for Advertising Agencies and SMB's to access prime digital screens in main areas across cities, making impactful Digital OOH advertising accessible to all. Whether you’re a small business or an established brand, we provide cost-efficient Digital Out-of-Home (DOOH) solutions to effectively reach your target audience. To know more: www.thehypeloop.com #digitaloutofhome #advertise #advertising #DOOH #platform #digitalooh #CostEfficient #agencies #SharePost #BrandVisibility #FutureOfAdvertising #brandawareness #primescreens #thehypeloop #digitalOOH #digitaloohadvertising #doohadvertising #advertising #futureofadvertising #innovation

Programmatic trading is revolutionizing the DOOH industry, but the surge in programmatic adoption doesn't necessarily mean a windfall of new ad revenue (yet). Here's why 👇   There’s a misconception around whether “additional” revenue is actually incremental - newly formed budgets built for purpose - or whether money is simply being redirected from OOH specialists or traditionally traded deals. And there's a few reasons celebrating that kind of shift as a victory of 'incremental revenue' will detriment PDOOH players, and the OOH sector in general: 👉 Buyers will only see results from a PDOOH campaign if the buy is enhanced by it - whether that’s creatively, through precision targeting, integrating with other mediums or activating on triggers 👉Trading ‘simple’ DOOH campaigns (set time, budget, locations, creative) programmatically only serves to increase the cost to buyers with unnecessary tech fees and middle-men 👉 Discounting the merits of static inventory simply because it doesn’t fit into the exciting PDOOH bubble is a detriment to buyers - shifting budgets to digital without quantifying it to keep up with trends won’t bring results    The key here is strategic adoption. Programmatic offers the most benefit to buyers when utilised to its full capacity, and those results are what will capture and drive truly incremental revenue for the OOH sector. 📈💡 #pdooh #dooh #programmaticdooh #ooh #oohadvertising #outofhomeadvertising #outdooradvertising #digitaloutofhome #digitaloutofhomeadvertising #programmatic #prooh #pooh #education #doohx #doohadvertising #digitalmarketing #digitaladvertising

Have your brand seen every single day on digital screens across Canada! Big screens. Small Screens. Outdoor screens. Indoor screens. Cinemas. Shopping Malls. Airports. Restaurants. Doctor's offices. Bus shelters. Etc. We have a HUGE list of screens for you. Let's chat about how we can get your logo seen by thousands of eyes in the areas that matter to you and your business. #digitalmarketing #standoutinthecrowd #wecanhelp

🌟Imagine having the power to target your ads to over 4 million commuters every single day. What advantage does this pose for your brand? It means unparalleled brand exposure, coupled with the flexibility to reach specific audiences based on their locations and daily activities. Picture commuters gazing at your ads while waiting for their commute — engagement at its peak! 🚆 This is now within reach, thanks to the 3,800 digital out-of-home (DOOH) screens across the Metropolitan Transportation Authority’s network — all enabled for programmatic open auction. Discover how you can seize this game-changing opportunity in AdExchanger's latest article! #DOOH #pOOH #ProgrammaticAdvertising #MarketingStrategy

📈 QR codes are here to stay and are revolutionizing DOOH advertising! 🚀 QR code scans reached 26.95 million in 2023—a 433% increase over the past two years and 45% of consumers using them frequently (source: @QRCodeTiger), they offer a seamless way to engage with audiences. We've seen a surge in our clients incorporating QR codes in place-based ads, driving higher interaction rates and conversions. As mobile engagement continues to grow, QR codes provide an easy, direct connection between digital and physical worlds. 📲 Ready to boost your campaign? #QRcodes #DOOH #OOHadvertising #innovation #UBMedia

Unlocking Martech Cohesion for Marketers: Vistar Media's Response to the Dynamic DOOH Landscape. With over a decade of experience, Karan Singh, Vistar Media's new GM, recognizes the necessity of joined-up customer experiences: "CMOs want martech to be delivered in a more cohesive way. Vistar Media’s end-to-end, specialist approach connects marketers, media owners and audiences at scale, creating more meaningful connections for brands and communities.’ Discover how Vistar Media is reshaping the programmatic DOOH experience here: https://lnkd.in/drtMg9gN #outofhome #ooh #digitalooh #advertising

'Joining up the dots' feels like familiar territory for me when it comes to programmatic ecosystems, the concept of the 'end-to-end' marketplace is gathering pace and evening some of the big point solution players are leaning into this with the creation of their own offerings on both sides. The interesting conversation here is around Omnichannel and what that means for marketers. For me Omnichannel is an imperative strategy in an ever connected world, however it doesn't necessarily mean 'Omni-platform'. The prOOH opportunity is ripe, with recent news around sustainability and the fact that attention is now currency marketers have the opportunity to take advantage of a medium they know and love with all the innovation that comes with programmatic buying. To take full advantage of the opportunity at hand, I'm of the view that there needs to be investment into specialists, be that platforms or agencies/programmatic buyers who can best execute in a way that takes full advantage of the capabilities available. 🚀 #prooh #programmatic #dooh Vistar Media

First programmatic DOOH campaigns for Hochland Group and Benefit Systems SA via Display&Video360 platform with full support of SSP Broadsign's global programmatic platform – done! ✅🔥 Programmatic DOOH is a contextual medium that fits perfectly into strategies based on time of day, daily activities, or location. It allows efficient space buying based on demand, significantly shortens campaign launch time, and gives advertisers full control over execution. As pioneers in the fast-growing programmatic DOOH market, we use cutting-edge technology to deliver targeted and effective advertising solutions for our clients. 🎯 In Hochland's case, we wanted to build as much reach as possible. The campaign appeared on almost 600 media in 80 shopping centers, reaching more than 15 million people! 💪 🎯 Zdrofit's campaign required precise targeting. The goal was to reach people who have a real chance to take advantage of the clubs'offer. Thanks to programmatic, it was possible to select locations where the network's outlets are located and adjust the broadcast plan to the available budget. 🧑💻 Supporting the campaign with the Broadsign platform included setting up the campaign and combining it with a brand lift survey, which proved to be an added value for the client by determining the memorability and impact of the ads on brand awareness. Big thanks to our team, Value Media, and AMS SMART OOH for making these campaigns a success! #AlwaysUp 🚀 #kampaniaDOOH #DOOH #zdrofit #hochland #pysznaloteriahochland #googledisplayandvideo360 #programmatic