The International ANDY Awards’ Post

OOH Tip of the week! Tailoring advertising strategies to coincide with seasons, festivals, and events can significantly boost sales for businesses. By aligning marketing efforts with these occasions, companies tap into the heightened consumer interest and purchasing behavior associated with specific times of the year. Whether it's promoting summer essentials during the warmer months or offering special deals for holiday celebrations, targeted seasonal advertising enhances brand relevance and encourages consumers to make purchasing decisions aligned with the current zeitgeist, resulting in increased sales and revenue. #OutdoorAdvertising #CreativeAds #BrandVisibility #StreetMarketing #Publicity #EyeCatchingAds #UrbanAdvertising #MarketingCampaigns #BillboardAds #PromotionalStrategy #LocalVisibility #StreetAds

In today's advertising landscape 🏝, finding the delicate balance between capturing attention and avoiding offense is paramount. As marketers, our goal is to create campaigns that not only attract customers but also leave a positive impact. However, the success 📈 of an advertisement hinges greatly on how it resonates with our audience . Successful ads have the power to captivate, inspire, and drive consumer action. Take the "Share a Coke" campaign by Coca-Cola 🥤 , by personalizing their products with popular names and phrases, Coca-Cola not only boosted sales but also fostered a sense of community among consumers. This campaign tapped into the human desire for personal connection, earning widespread acclaim. Conversely, poorly executed ads can damage brand reputation and alienate consumers. Consider the Pepsi commercial featuring Kendall Jenner, which faced backlash for being tone-deaf and insensitive. Pepsi's failure 📉 to understand and respect its audience's values led to severe criticism and the retraction of the advertisement. Effective advertising requires a deep understanding of human behavior and societal norms. By prioritizing authenticity, inclusivity, and cultural sensitivity, we can create campaigns that resonate positively with consumers. As marketers, it is our responsibility to approach advertising with empathy and respect. Let us craft campaigns that uplift and inspire, fostering meaningful connections with our audience. Together, we can drive positive change and shape a future where advertising is about more than just selling products. #digitalamarketing #followformore #advertisement #empathy #connect #dmsquare

Walmart and McDonald's are just two examples of the many brands that are fusing commerce and creativity. Silos are clearly breaking down between creativity and business outcomes, as evidenced by it being a recurring theme during this year’s Cannes Lions International Festival of Creativity. #advertising #marketing #CannesLions2024

Coors Light I'm loving what you're doing for the Super Bowl ad this year! Some lessons can be learned from this inventive and fresh campaign. 1️⃣ People consume and work with brands they ❤️. The human emotion factor can never be forgotten and Coors is hitting the nail on the head with this 'Made to Chill' campaign. “Since 2019, when we started the ‘Made to Chill’ campaign, we’ve added an emotional layer to our advertising,” said Marcelo Pascoa, vice president of marketing for the Coors family of brands. “In this crazy, hectic world we live in, there is a subversive power in choosing to have that moment of chill.” 🏔 2️⃣ Engagement, #engagement, engagement! Coors is focusing on consumer engagement with help from computer-generated imagery, Coors Light will digitally insert 100 fans into the vehicle’s cars during the big game. 🏈 Participants will have the chance to post their experience to gain more user-generated content and expand the reach of this #campaign. 📱 3️⃣ Taking It Off the Screen - in the coming year marketers can't discount the importance of off-screen engagements. We're seeing the return of experiential marketing, micro-events, in-person initiates, and a real drive to get brand awareness off the screen and in the real world. Ideally mixing the screen and the real world is best and that's why this campaign is a slam dunk! I love what Coors is doing here and see it as a guideline for marketers everywhere! #marketingcampaigns #successful #marketingdesign #marketingeffectiveness #marketing https://lnkd.in/g974tJVB

Powerful ads can elevate our lives. What are you being influenced by?

To become the leading snacking powerhouse, we needed to unleash the power of media. We wanted a world-class agency partner to drive our growth agenda at Hershey. We're incredibly excited to be joining forces with Publicis Groupe and the creation of MiltonONE! Managing through a pitch process in 2 months is no easy feat, however it taught me a lot about our industry as a whole: 1. 🚨 People! Emphatically people!! Our industry has some incredible talent that are just waiting to be unleashed into a new era of advertising. 2. ❌ Removing pricing templates from the process will allow the agencies to focus on strategic thinking and remove the chase to the bottom on CPMs. 3. 🛑 Removing principal trading from the process allowed us to get the best and most transparent responses from all participants. 4. 💬 Being incredibly clear and concise on what you're looking for in a partner as well as providing clear feedback throughout the process starts building a transparent partnership from day one. (Building a partnership is the primary key to success with an AOR, read Jared Belsky book on "You Get the Agency you Deserve") Thanks to our incredible partners at MediaLink for helping us run an incredibly smooth and focused process to get us to the finish line! CC: Diana Naguib David Muldoon Annastasia Williams Valerie Mun Stephen Lese

Campaigns that employ masterful use of creative techniques to drive a powerful message, always stand out within the labyrinth advertising noise. Here's an example from EDEKA ZENTRALE Stiftung & Co. KG, which is the largest German Supermarket Corporation. While its concept is nothing new, the "Eatkarus" ad remains a masterpiece. This TVC wasn't just about selling groceries; it was a social commentary delivered through a hilarious lens. By exaggerating the physical manifestations of unhealthy eating habits, EDEKA drove home the message: "Eat like the person you want to become." Here's why: Emotional Connection: It tapped into our aspirations. We all want to be the best versions of ourselves, and EDEKA linked that desire to healthy eating. Humour as a Tool: The exaggerated visuals were funny, but the underlying message was serious. It used humour to disarm viewers and make them receptive. Memorable Messaging: The message is simple, clear, and stays with you long after the ad ends. LESSONS... 1. Go Beyond just facts - People buy on emotion, not just features. Connect with their aspirations and values. 2. Embrace Boldness - Don't be afraid to stand out. A touch of well-placed exaggeration can be incredibly effective. 3. Focus on Impact - Great marketing leaves a lasting impression. Make your message stick. What are your thoughts on this campaign? Do you recall any other #brandfilm that used a similar approach? Post links in the comments #marketing #advertising #Creativity Cannes Lions International Festival of Creativity

Welcome to ‘The Sauce’ – your dollop of marketing news from the past week. This week we look at ad effectiveness, Gymshark’s latest collab, and the marketing efforts from the presidential race as the US election heats up. 📈 Rankings Reveal Surprising Results in Ad Effectiveness What’s your go-to channel for ad effectiveness? The results of a recent analysis may surprise you… 👏🏼 Ready for The Latest Collab? We’ve seen a lot of brand partnerships recently, from Unilever (Persil) and Samsung (washing machines), to Deadpool and Wolverine’s collab with Heinz Ketchup and Mustard (when you see the red and yellow it will make sense!) The latest? Gymshark and cereal brand Surreal… well, probably! 🇺🇸 Could Marketing Sway the US Election? Something a bit different from us in a step away from the usual marketing news stories… The US presidential race heated up a few weeks ago when President Joe Biden announced he was stepping down and VP Kamala Harris was quickly announced as the new candidate. Brought to you by Awesomesauce Marketing - a full-service marketing agency serving UK and international clients. #advertising #uselection #gymshark #surreal #didyouseethat

Now that we're a few days out from the #SuperBowl, we have a question: Which of those big budget ads have stayed with you?   With an eye to entertainment value, brand recall, and social relevance, here are FOVNDRY's picks.     https://lnkd.in/evpJn4bt   Thanks to The Hershey Company, BMW of North America, LLC, State Farm, L'Oréal, Unilever, Google and more companies (and their advertising agencies) for inspiring us.    #advertising #branding #brandcommunications 

Your must-read for Monday from some of the key speakers at #Rise2024. 'Marketing chiefs from brands such as Diageo, Lego and Procter & Gamble, alongside agency figures and media owner leaders, told the annual Rise conference that diversity and inclusion in adland can help boost return on investment.' That is the 'Return on Inclusion. Six takeaways... 1. Make advertising 100% accessible P&G is aiming to make its advertising 100% accessible across Europe, global chief marketing officer Taide Guajardo said. 2. Brands have a responsibility to ‘build a better future’ Carolina Teixeira, global brand director at Lego, shared her belief that brands have a “responsibility” to help “build a better future by supercharging new creative mindsets and instilling a sense of belonging”. 3. ‘Expect backlash’ when you take risks Samira Brophy, senior creative excellence director, and @Eleanor Thorton-Firkin, head of creative excellence, UK, at Ipsos, spoke about how to take risks in advertising and how to handle criticism when you do. 4. Marketing can ‘get in the way’ of a product Ije Nwokorie, chief brand officer at Dr Martens and its incoming chief executive, said marketing can “get in the way” of customers discovering products by “overly focusing” on trends. 5. Fear of being challenged ‘shouldn’t stop creativity’ BBC Studios’ vice-president of digital, Jasmine Dawson, shared her advice for creatives and marketers to “harness creativity, consistency and compassion” in ad campaigns and the advertising sector more widely. 6. Inclusion is ‘fundamental to creative excellence’ AI gave Reckitt-owned brand Durex its “best-ever” results for a campaign with diversity at its core, Becky Verano, vice-president of marketing at Reckitt, said. This is the new ROI: the 'Return on Inclusion'. It works, it wins. For everyone.