Another year, another record-breaking celebration! 🎉
Our presence at the Cannes Lions International Festival of Creativity made company history, bringing home 22 Lions – the most ever for the company – and clinching our very first Grand Prix win for the sustained success of the captivating ‘It Has To Be HEINZ’ campaign over the last five years. A true testament to our marketing evolution, these awards symbolize our commitment to infusing creativity into all our brands.
Big applause for our dedicated teams who paved the way for this success! 🙌 🤩
#CannesLions#HereAtKraftHeinz
Executive experienced in Employee Experience, Learning & Leadership Development, Culture, Engagement, D&I and Certified ScrumMaster® Top 5 Strengths: Input-Strategic-Learner-Achiever-Deliberative *views are all my own
The real reason industry recognition fuels our fire:
Recently, we’ve been honoured with nominations for some major awards.
Most recently, the EGR Global awards for Sports Affiliate of the Year, and SBC Latino America Sports Affiliate of The Year nominations.
And while being recognised is great, there’s something more meaningful behind it.
Here’s why these nominations matter:
🍀They honour every team member who’s poured their heart into our work
🍀They show that our bold ideas are making a real impact
🍀They boost our team’s morale, inspiring us to aim even higher
Nominations aren’t the final destination
They’re markers along the way.
They remind us that we’re moving in the right direction, innovating, and thriving in a competitive industry.
But the best part?
I saw the excitement and pride in my team’s eyes, knowing their hard work was appreciated.
So, here’s to all the nominees and those driving our industry forward. You’re all stars in my book.
What does industry recognition mean to you?
Even the world’s best work faced feedback.
Juan Cabral had a vision for Cadbury’s now iconic ad. But his superiors thought it was a risk.
Fearless belief in his work meant the idea persevered, and the rest is Cannes Lions history.
Learn how to find the confidence to create and fight for Lion-winning ideas.
Introducing the LIONS cMBA – the first online course curated and certified by LIONS | https://lnkd.in/e3KwUWTY
It was great chatting with Diageo's Director of Sports, North America, Rick Pineda, in Vegas back in February for Super Bowl LVIII as part of Brand Innovators' Sports Marketing Upfronts.
We discussed Diageo's partnership with the National Football League (NFL), how brands can make an impression with their sponsorship activations, and why data analytics is crucial for measuring these campaigns.
Watch our conversation here: https://hubs.la/Q02tX_8y0
Supporting Residents of Housing Sector. Giving a voice to the many unheard and ignored. If I reach out to connect to you it's usually just to gain your sector knowledge and guidance, always grateful.
GreenSquareAccord has announced receiving 254 nominations for their Gold Star Awards, describing this as an impressive 42% increase over last year’s entries. However, this claim seems somewhat underwhelming, especially considering their workforce size and the upcoming expenditure for the awards ceremony.
To put this in perspective, with an employee base ranging between 1,000 and 5,000, the 254 nominations represent only about 5.08% to 25.4% of their total staff. Last year’s nominations, calculated to be around 179, indicate a low participation rate.
Moreover, it is important to note that these nominations are solely from staff members, with no input from customers or residents. This exclusion is disheartening, particularly considering the crucial role that customers and residents play in the organisation’s operations. Their feedback and recognition would provide a more comprehensive and authentic measure of performance and service quality.
When considering the costs associated with organising and hosting an awards ceremony, including logistics, venue, awards, and lost productivity, one must question the efficiency and impact of this exercise. The expenditure seems extravagant and not necessarily reflective of broad recognition across the organisation.
Given these figures and the lack of customer/resident involvement, it's crucial to consider whether the awards genuinely enhance morale and recognition or if they simply serve as a costly tradition with limited reach. In light of these numbers, the resources allocated to the Gold Star Awards might be better invested in more impactful employee and customer engagement initiatives, or better yet spent making the homes of their residents safe, warm and dry.
We’ve received 254 nominations for our Gold Star Awards, an impressive 42% increase on last year.
Our awards are an important opportunity for us to recognise and reward the colleagues and teams who go above and beyond and enable us provide a great service to our customers.
Our final ceremony will take place on Wednesday 3 July 2024. We can’t wait to crown our winners, good luck everyone!
I recently had the opportunity to take part in McKinsey & Company and World Federation of the Sporting Goods Industry (WFSGI) fourth Sporting Goods Report, 'Time to Move'.
Sports is at the core of Frasers Group and remains a key driving force for our business today and it was great to share my thoughts and experience in the industry.
Link here to read the full report - shorturl.at/aefkz
| Director l FMCG | Commercial | Business Unit l Business Management l Business Developer | Business Marketing | Transformation | Sales | Revenue | Strategic Planning | Ecommerce | Retail | Sustainability | Latin America
Brands can’t tap into culture without tapping into communities
And this report from Brands&Culture is a great example of the brands that are winning big with that mentality
#culture#communities
Are you ✨ sparkling ✨ with inspiration from Cannes 🦁 or are you back to staring into your screen 👨💻 waiting for another kicker fix of creative genius?
Worry not! We’ve got you.
It’s taken us a hot minute to catch our breath, but Brands&Culture has launched its post-Cannes report, in partnership with We Are Social and WeTransfer. (link in comments below)
In our first edition, we’ll deep-dive into the Cannes Lions winners that listened to, responded to, made, shaped and created culture. This work met consumers where they wanted to be met, uninterruptedly entered their lives and left more than a crumb of value.
See what you think. We’d ❤️ any feedback from you, the B&C Community.
P.s. Did you know that Cannes Lions winners prefer dogs to cats? 🐶
And that gaming and grub should be an entire new Lions category? 🎮 🍲
Charlotte WilliamsMichelle GravesVanessa SawyerrJosephine AndrewsMark St. Andrew#CMOs#Creativity#Culture#BrandsnCulture#CannesLions
An Absolute MASTERCLASS in #Marketing right here by Molson Coors Beverage Company.
In an era where ads are everywhere in sports (like on jerseys), Molson took such a brilliant approach here. Normally, someone's name would be on the top of the jersey but when many players have ponytails or longer hair covering their name, it's disappointing. It's a common problem in women's sports.
So... for this new women's hockey league that just launched, Molson announced that instead of player's names being featured at the top of a jersey like normal and risking being naturally "covered up" they put their company advertisement at the top so that the COMPANY is covered up by hair. All player's last names will then be at the bottom of the jersey in full view for everyone to see.
Molson will get so much positive press behind this and they should. It's a great way to naturally integrate while leading with value, not the sale.
Will someone buy Molson because they like beer? Sure.
Will more people (especially individuals who play/watch hockey) now buy Molson because they were at the forefront of something cool like this? 100%.
Lead with value and integrate naturally. That's the key to success.
https://lnkd.in/gncQk9mN#womenssports#womenshockey#hockey#advertising#adcampaigns#Adstrategy
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President @ bartaco | Board Member | Employee Experience Speaker | I Drive Proactive Actionable Culture in Leadership Teams to Gain a Competitive Edge
bartaco and I are excited to announce an incredible addition to our leadership team. Justine Fisher has joined us as our VP of Marketing!
After a near year long search through numerous great candidates, Justine simply stood out of the crowd as an industry leader with a passion for doing things differently. Her intelligence, tenacity and excitement for our industry we believe is going to take our brand to levels we have never seen.
Join me in welcoming our newest addition to the team!
A thank you to Rikin Lakhani and Juliana Stone for a great candidate!
This is the caliber of creatives #effectiveness the brands of the world are competing with.
Do we even stand a chance in the next five years?
I have heard lame excuses from our industry stakeholders in corners watching these case showreels and saying these are international brands with big budgets, our clients do not have these kinds of money or will never go for it.
To them, I say......selling it to them is your responsibility as their Marcom. Partners, and if the creatives are awesome and meet the "BRIEF," you don't have to sell it to them even. Also, with the right execution plan, it will organically succeed.
#CannesLions2024#CreativeEffectiveness
Congratulations to Rethink, Toronto | Grand Prix winners in the Creative Effectiveness Lions for ‘It Has To Be Heinz’.
Explore all winning and shortlisted work, exclusively on The Work | lnkd.in/ehUJqFHK#CannesLions2024
Chief Executive Officer at The Kraft Heinz Company
3moOnwards and upwards. Proud, not satisfied. Team is hungry for more!