The Sales Engineering Coaching Group’s Post

When I think about what makes a great sales engineer, technical expertise is just one part of the equation. What really makes an impact—what truly connects customers to solutions—are the soft skills that drive relationships and results. As I continue to explore opportunities in sales engineering, I’ve reflected on the soft skills that have shaped my success: Empathy: I pride myself on understanding the customer’s perspective. Listening intently to their challenges helps me offer solutions that feel personalized and impactful. Communication: Whether it’s breaking down a technical concept for a non-technical audience or delivering a pitch to stakeholders, clear communication builds trust—and I make that a priority. Collaboration: I thrive in a team environment. From aligning with sales teams to partnering with product managers, I’m always looking for ways to work together to exceed expectations. Problem-Solving: I enjoy the challenge of finding innovative, customer-centric solutions. Whether it’s a complex technical roadblock or an evolving requirement, I stay focused and adaptable. Adaptability: The sales engineering world moves fast, and I love keeping up. From mastering new technologies to adjusting strategies on the fly, I embrace change as an opportunity to grow. For me, sales engineering is about more than products—it’s about people. It’s about listening, problem-solving, and delivering value in ways that leave a lasting impact. I’m excited to bring these skills to a team that values both technical know-how and the human side of engineering. #SalesEngineering #SoftSkillsMatter #CustomerFocus #ProblemSolver

I am currently writing two articles. (1) How to become a sales engineer in 2024 (2) How to prepare for a sales engineering position in 2024. Who's someone you know that I should be speaking to? I've conducted about 15 Q&A sessions and they've been incredibly valuable. I'm looking for Directors, VPs, and C-Levels that can talk about the challenges of becoming and/or hiring a sales engineers to provide unique insights to provide a universal resource guide. Please tag someone you know and/or DM me. Appreciate it in advance. #SalesEngineer #CustomerEngineering #SolutionArchitecture

“What exactly does a Sales Engineer do?” 🤔 This question comes up all the time! The role of a Sales Engineer, positioned at the dynamic intersection of technical expertise and customer engagement, often remains a bit of a mystery to many. Here's how I define it: As a Sales Engineer, I bridge the gap between customer needs and the solutions we offer. I work closely with clients, often collaborating with account/sales executives, to pinpoint their pain points, demonstrate our product's value, and ensure it integrates seamlessly into their workflows. It’s about far more than just selling; it’s about: 🔹 Problem-solving: I listen and tailor solutions to meet unique challenges. 🔹 Collaboration: I partner with sales and technical teams to ensure our efforts are perfectly aligned. 🔹 Storytelling: I take complex technical features and translate them into clear, relatable benefits. 🔹 Building trust: I’m the go-to expert clients can rely on for guidance and support. Sales Engineers are the essential connectors, merging technical knowledge with business insight to drive success for both the company and the customer. Fellow Sales Engineers, what’s the most common question you encounter about your role? And if you’ve worked with a Sales Engineer, what aspects of their work made a real impact for you? #SalesEngineering #TechSales #CustomerSuccess #ProblemSolvers

Eager to let all of you know what the 5 big things are about this career as a sales engineer!🌟 1️⃣ Technical Expertise: Understand the products/services you market thoroughly is the practical way to approach the matter. It's simply being an additional reference point beneath the layer of complexity. 2️⃣ Problem Solving: Sales engineers in particular enjoy the challenge of problem solving and giving clients the solutions they need. Here understanding is everything. Finding an innovative solution is the main goal. 3️⃣ Communication Skills: Building strong relationships and communication which involve clients are one of the most essentials. That is where knowing and responding to their needs and demonstrating how your solution fits the picture comes into play. 4️⃣ Continuous Learning: Technology space is known for its constant evolution. As is each parameter that any good business should consider it is also vital to keep up to date with the latest tendencies and technologies as a success factor. 5️⃣ Business Acumen: Knowing how things run on the business side is important. One thing to note is that it is not only about technology articulation but it requires that the tasks be in sync with the business objectives and not the other way round. 💼 Sales engineering is not just a job. it is rather a dynamic and interesting career path where you are representing the technical field and using it for business purposes. Let's go! #SalesEngineering #CareerDevelopment #TechnicalExpertise #ProblemSolving #CommunicationSkills #ContinuousLearning #BusinessAcumen #Sales #Engineering #TechIndustry #CareerGrowth #ProfessionalDevelopment #JobOpportunities #Networking #LinkedInCommunity

🚫 Don't fall for the sales engineering myth! 🚫 Let's debunk the misconception that sales engineers are just glorified salespeople. Here's the truth: 🔍 Myth: Sales engineers are only responsible for selling products. 📌 Reality: Sales engineers play a crucial role in understanding customer needs, providing technical expertise, and ensuring that the right solutions are implemented. 🔍 Myth: Sales engineers rely solely on persuasion and charm. 📌 Reality: Sales engineers combine technical knowledge with sales skills to build trust and credibility with clients, focusing on problem-solving and delivering value. 🔍 Myth: Sales engineers don't need technical expertise. 📌 Reality: Sales engineers are experts in their field, possessing deep technical knowledge to address complex customer requirements and challenges. Let's break free from misconceptions and recognize the vital role of sales engineers in driving innovation and success! 💼 #SalesEngineering #MythBusting #TechnicalSales #CustomerSuccess #Innovation #SalesTips #B2B #LinkedInEngagement #CareerDevelopment #ProfessionalSkills #ProblemSolving

Hi, 🖐 I am going to publish one of my researches being related to sales engineering. I introduce the below outline: 👇 👇👇👇 1-What is it? ⁉ 2-Who is a sales engineer? 👩🔧 👨💼 3-Domain of sales engineers' income. 💲 💰 4-what are their job titles, qualifications, duties. 🤹♂️ 🤹♀️ 5-What are steps to organize a sales engineering team? 💡 🔎 I invite you to study my article.✏ 📝 Thank you. 🙏🙏🙏 #sales_engineering #sales_engineer

For the record, Sales Engineering is a career path. Asking what the career path of a Sales Engineer is, is like asking what the career path of a career path is. #SalesEngineering #Presales #careerpath

A Sales Engineer is a professional who combines technical expertise with sales skills to sell complex products or services, typically in the fields of engineering, technology, or manufacturing. The role requires a deep understanding of the product's technical aspects and the ability to explain these to customers in a way that highlights the benefits and solutions the product offers. 𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐭𝐢𝐨𝐧: Provide expert advice on the technical aspects of products or services to customers, ensuring they understand how the product meets their needs. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐦𝐨𝐧𝐬𝐭𝐫𝐚𝐭𝐢𝐨𝐧𝐬: Conduct presentations and demonstrations to show how the product works and how it can solve specific customer problems. 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐃𝐞𝐬𝐢𝐠𝐧: Work closely with customers to design and tailor solutions that meet their specific requirements, often customizing or adapting products. 𝐒𝐚𝐥𝐞𝐬 𝐒𝐮𝐩𝐩𝐨𝐫𝐭: Assist the sales team by answering technical questions, preparing technical proposals, and developing quotes based on the customer's needs. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Build and maintain relationships with customers, understanding their technical challenges and needs to offer the most appropriate solutions. 𝐌𝐚𝐫𝐤𝐞𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Stay updated on industry trends, competitor products, and new technologies to provide insights that can influence product development and sales strategies. 𝐀𝐟𝐭𝐞𝐫-𝐒𝐚𝐥𝐞𝐬 𝐒𝐮𝐩𝐩𝐨𝐫𝐭: Provide ongoing support after the sale to ensure the product is implemented successfully and to address any issues that arise. 𝐒𝐤𝐢𝐥𝐥𝐬 𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐝: 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐊𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞: Deep understanding of the products being sold, typically gained through education in engineering or a related field. 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐒𝐤𝐢𝐥𝐥𝐬: Ability to explain complex technical information in a clear and understandable way. 𝐒𝐚𝐥𝐞𝐬 𝐒𝐤𝐢𝐥𝐥𝐬: Strong persuasion and negotiation skills to convince customers of the value of the product. 𝐏𝐫𝐨𝐛𝐥𝐞𝐦-𝐒𝐨𝐥𝐯𝐢𝐧𝐠: Ability to understand customer needs and propose appropriate solutions. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐞𝐫𝐯𝐢𝐜𝐞: Strong focus on customer satisfaction and relationship building. 𝐒𝐚𝐥𝐞𝐬 𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐬 𝐩𝐥𝐚𝐲 𝐚 𝐜𝐫𝐮𝐜𝐢𝐚𝐥 𝐫𝐨𝐥𝐞 𝐢𝐧 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 𝐰𝐡𝐞𝐫𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐚𝐫𝐞 𝐡𝐢𝐠𝐡𝐥𝐲 𝐭𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐨𝐫 𝐫𝐞𝐪𝐮𝐢𝐫𝐞 𝐚 𝐝𝐞𝐭𝐚𝐢𝐥𝐞𝐝 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐨 𝐬𝐞𝐥𝐥 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐥𝐲, 𝐛𝐫𝐢𝐝𝐠𝐢𝐧𝐠 𝐭𝐡𝐞 𝐠𝐚𝐩 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐭𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐭𝐞𝐚𝐦𝐬 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐬𝐚𝐥𝐞𝐬 𝐝𝐞𝐩𝐚𝐫𝐭𝐦𝐞𝐧𝐭. #SALES_ENGINEER #MECHANICAL_ENGINEER #DESIGN #PRODUCT

I felt stuck, no growing, no learning, no more earning potential. I needed a major change. My career started in IT supporting technology and keeping systems running. It was a great path to help me learn to be creative and problem-solve on the fly. But it was demanding, as it involved supporting a 24/7 operation, 3 AM migrations, weekend work, and reactive fixes to problems. I was burnt out and felt stuck. I had to make a change. The skills I had learned over the years supporting technology led me to a presales engineering role. It was amazing how well my technology skills helped me get started in sales engineering. But I was still missing the soft skills of being a strong presenter, building relationships, and understanding customer problems. Those are critical skills to be successful in the transition to sales engineering. If you want to make a transition to a new role you need to review the skills required and create a plan for how to acquire them. Sales engineering is a rewarding career that opens doors to many opportunities. Are you planning on making a transition to sales engineering in 2025, comment below?

🔑 The Art of Winning Deals: A Sales Engineer's Story 🌟 Imagine Bob, a brilliant Sales Engineer, tackling a complex client challenge. Here's how he wins the deal: 1. Deep Technical Expertise: Bob knows the product inside and out. When the client raises a tough question, he confidently explains the solution, showcasing his mastery. 2. Customer-Centric Approach: He listens intently to the client's pain points, offering a customized solution that perfectly fits their needs. 3. Clear Communication: Bob breaks down technical jargon into simple, relatable terms, making it easy for the client to understand the benefits. 4. Problem-Solving Skills: Faced with a unique challenge, Bob innovates on the spot, providing a creative solution that impresses everyone. 5. Building Trust: Through his reliability and integrity, he builds a strong relationship with the client, earning their trust. Bob's journey shows that by mastering these skills, Sales Engineers can transform challenges into triumphs and secure those crucial deal.  Looking for a Sales Engineer like Bob? 🙌 #SalesEngineers #WinningDeals #CustomerSuccess #Innovation #Sales #Engineering #TechSales