Bold Collective’s Post

The new year started to be a pivotal one for AdTech, marked by increased collaboration, disruption, and innovation across the industry. With the imminent demise of the third-party cookie, the industry is gearing up for transformative changes. Underpinning all of this change, we will see a greater focus on driving value, boosting efficiency, and improving sustainability: 1. The industry will redefine value throughout the supply chain 2. Widespread adoption of industry standards will unlock scale and innovation 3. Programmatic will continue to accelerate advertising through TV streaming 4. The removal of third-party cookie will transform addressability in advertising 5. Sustainability and diversity, equity and, inclusion initiatives will drive real change across the ad industry What do you think? #MarTech #AdTech #DigitalMarketing

As viewers, are you tired of seeing the same ad OVER and OVER while watching your favorite shows? So are we. As advertisers, are you tired of the waste that comes with overexposure? Us too! Discover how Innovid's Harmony Frequency solves one of the biggest pain points in CTV and digital! ⬇️ Learn more with AdExchanger: https://bit.ly/3LKgqKi #CTV #Innovid #HarmonyFrequency #AdTech #Advertising Yahoo Advertising

This is great news and underreported/discussed imo. Not so much because of PAIR itself, but because it represents the first wave of industry standards that recalibrate traditional 1:1 digital advertising workflows to work in a more privacy-safe manner. For those who aren't familiar, Google PAIR is a data clean room enabled protocol that allows advertisers and publishers to match 1PD for audience targeting via DV360. The IAB Tech Lab developing it into an open standard should not only make it compatible with a wider range of tech, but is a step towards decreasing friction for 1PD collaboration use cases moving forward.

That's a wrap for #CTVConnect! Here are our top 3 takeaways from the show: 1. Subscriptions are going away while ad spend is growing. 2. While ad prices increase, their overall size is shrinking. 3. Serving the same ad in the same ad pod hurts engagement all around. As publishers are shifting their monetization strategy from subscriptions to ads, the quality of their ad experience is crucial to their success. The focus is now on non-interruptive, addressable ads — and that goes for all environments, not just CTV. Our team made great connections at the show and would love to keep the conversation going! If you're looking for a smarter advertising solution, or to prepare your business for the CTV environment, reach out to Olivia Cousins and Vanessa Eng from our team! #adtech #ctv #programmatic

Really cool graph from Insider Intelligence showcasing the Ad platform partnerships in 2023. I agree that these will continue to accelerate, and social platforms will be at the forefront in 2024. Amazon partnering with Meta was probably my favorite partnership from 2023, and we already saw Snap Inc. and Samba TV parter just this past week. Any predictions on 2024 partnerships that we will see come to life? Check out the full Insider Intelligence article here 👉 https://lnkd.in/gxbZ-c4r #influencermarketing #socialmedia #creatoreconomy

Ready for 2024's rising star? In-game audio is the new frontier for advertisers, and our CEO and Co-founder, Amit Monheit, breaks it down in his latest article on the MarTech Series. Uncover the metrics magic, explore strategic insights, and embark on a journey into the world of possibilities!🎮🚀  Link in the comments👇 #audioadvertising #ingameadvertising #mobilegames

Yesterday at the New York Stock Exchange, I moderated an insightful panel at Innovid’s Connected Vision 2024. The panelists were Miles Fisher, Head of Emerging and Programmatic at Roku; Jay Friedman, CEO at Goodway Group; and Michael Treon, Video & Connected TV Strategy Lead at PMG. Among many memorable quotes from the day, this one stood out: “We talked a lot about all the hops in the ecosystem and how $1 into the machine doesn't end up in the publisher’s pocket and doesn't deliver $1 of dollar value to the advertiser. So for us, the more working media that we can get or the more working media, the apps on our platform get, the better it is for everybody.” — Miles Fisher, Head of Emerging and Programmatic, Roku. At the event, we unveiled Innovid’s Harmony initiative and product innovations. With Harmony, we aim to optimize CTV advertising at the infrastructure level to improve efficiency, enhance transparency and control, reduce carbon emissions, and increase ROI to ultimately provide better viewing experiences. Learn more about how Harmony can improve your CTV advertising today: https://lnkd.in/eyGgBQfA #innovid #ctv #harmony #supplypathoptimization #spo #programmaticdirect #programmaticguaranteed

How do in-game audio 🎧 ad units perform? The Odeeo team analyzed over 75 million impressions from a six week period to understand how players interacted with our ad units. Click below 👇 to read our unique insights 💡

FYI: M&A 2023: Ad Tech Deals Were Muted, But That Could Be A Mark Of Maturity (DOOH Deals Included) (AdExchanger): Allison Schiff, Managing Editor, AdExchanger. Ad tech M&A in 2023 can only be described as “weak sauce.” Although deal activity was up 78% in Q1 quarter over quarter, according to LUMA Partners, that isn’t saying much, because 2022 was very sluggish. Deal activity in the ad tech sector last year was down 38%. Why so […] #DOOH #digitalbillboards #digitalsignage

FYI: M&A 2023: Ad Tech Deals Were Muted, But That Could Be A Mark Of Maturity (DOOH Deals Included) (AdExchanger): Allison Schiff, Managing Editor, AdExchanger. Ad tech M&A in 2023 can only be described as “weak sauce.” Although deal activity was up 78% in Q1 quarter over quarter, according to LUMA Partners, that isn’t saying much, because 2022 was very sluggish. Deal activity in the ad tech sector last year was down 38%. Why so […] #DOOH #digitalbillboards #digitalsignage