Threefold’s Post

4 ways retailers can make bold impressions with The Wall

The latest reason why retail media is so exciting in physical stores. Get the full update from Ethan Chernofsky in this week's brief. #advertisingandmarketing #retail #media

4 ways retailers can make bold impressions with The Wall

Read our blog to learn about retail media networks, including the benefits and ad formats that help brands and retailers connect with customers like never before. https://bit.ly/4dscGsx #retail #retailinnovation

As the experts behind 10+ Retail Media Networks, we know a thing or two about growing a RMN from the ground up. 👷♀️ Great insights just snow from panelists at Skai’s ShopAble, including our Amber Roberts, Walmart Connect’s Diana Finster and Costco Wholesale’s Mark Williamson. On stage, Amber said 🗣️: “Every retailer, at this point, has a Retail Media Network, but not everyone is great at retail media. And that’s where having the right partner can be beneficial. Looking forward, it's going to be about having the right partners, the right technology and the right team in place for growth for any retailer's RMN.” #retialmedia #retailmedianetworks

Amidst the excitement surrounding #retailmedia and its benefits for brands and retailers, it's surprising how frequently we neglect the key player: the shopper; especially because we can all relate! Dive into my article below to uncover why the shopper should be at the forefront of every retail media strategy to deliver success for all parties involved: 'win-win-win-win for the retailer, the publisher, advertisers, and consumers' as Andrew Lipsman would put it! Threefold | SMG

One of the most fascinating charts I've seen in a while which predicts that retailers are on track to gain as much advertising revenues as it spends. Will this accelerate the pace of retail acquiring nearly half of its revenues from "non traditional" (ie. not wholesale margin)? Ex. Retail media, logistics, entertainment, hospitality. Emerging technologies and new business models are rapidly expanding the possibilities. #retailmedia

🔑 Every decision a Retail Media Network makes must consider one key question: How will this benefit the shopper? 🔑 Retail media offers a lucrative additional revenue stream for retailers and the chance for brands to grow sales through creative campaigns across the path to purchase. But none of that happens without a data-backed, creative approach that considers how the media will improve the shopper journey. ✍ Client Director Tara Hekmat writes: "RMNs mustn’t merely be tools for retailers' profit or brand promotion strategies, they should actively add value to the shopping journey to keep consumers coming back for more." #retailmedia #retailmedianetworks #marketing SMG Plan-Apps

Live from the Path to Purchase Institute’s Retail Media Summit Marlow Nickell joined Amie Owen, Global Chief Growth Officer at KINESSO and Andrew Lipsman, Founder at Media, Ads + Commerce to talk a bit more about how brands and retailers can grow with in-store retail media. They discussed specifically how the store delivers on the core principles of the How Brands Grow framework: reach, mental availability, and physical availability. Amie summed it up well: “Reaching people where they are has never changed, and where they are is in the store.” For more on the original idea for this panel, check out the WARC article: https://lnkd.in/euvsh8Eh #retailmedia #retailmediasummit

Make the most of all the new retail marketing opportunities coming in 2024! From retail media networks to shoppable video, check out three trends that will set you up for success in the year ahead: https://ow.ly/yxxs30syWC8 #retailadvertising #2024trends