Timsi Menon’s Post

Here's what the CEO (Shridhar Venkat) of The Akshaya Patra Foundation has to say about the support we have provided. #middaymeals #nourishingfuture #childrenofindia #partnershipforchange

"Conservation and revitalisation of the cultural heritage – in many cases the only asset at the disposal of the community – can provide a springboard for social development." The importance of creative placemaking in building community is underscored by His Highness the Aga Khan in this quote. How this plays out in practice - through the ripple effects of local health, education, economic, and inclusion outcomes - is traced in this engaging article. While few communities may have a World Heritage Site comparable to Humayun’s Tomb, all have cultural assets, histories and relationships that can be a springboard of new possibilities. Viewing them through fresh eyes, engaging them with passion and respect, and investing in them in new ways is the heart of community development. Thanks, Aga Khan Development Network, for sharing this work.

Sometimes it’s small efforts that bring the most joy to those in need. Prayaas, the CSR initiative of Johnson Screens India Pvt. Ltd, recently performed its first initiative of distributing bags and stationery at the Thori Mubarak Primary School Viramgam. We believe in sustainable growth at all levels, and this includes strengthening our future generations. To learn more about Prayas, read our related article by visiting the Insights page at johnsonscreens.com #johnsonscreens #InventionPoweredByTradition #republicday #indianrepublicday #26thjanuary #constitutionofindia

INK CREATIVE Case Study 5 - ITC Aashirvaad Instant Gulab Jamun Challenge: Cracking Maharashtra's Gulab Jamun Market ITC Aashirvaad, a well-known brand for atta (flour) in India, faced a hurdle in Maharashtra, a key market for instant Gulab Jamun mix. The challenge was twofold: Brand Blind Spot: Consumers strongly associated Aashirvaad with atta, overlooking their Gulab Jamun offering. Dominant Competition: MTR held a strong market share and established taste preference for Gulab Jamun mix. Disruption: Ganesh Chaturthi is the biggest festival in Maharashtra. While the state rejoiced, Mumbai's underprivileged children often remained untouched by the festive cheer. I saw this as an opportunity to appeal to Mumbaikars to include these children in the festival, contribute to the cause, and take away the ITC Gulab Jamun instant mix as prasad from Ganesha. Sweet Implementation: The campaign came to life through a unique activation at the revered Andheri Ka Raja pandal in Mumbai Prasad Stall: We set up a stall offering a special "Thali" (priced at INR 51) containing essential puja items like incense sticks and flowers, along with a pack of Aashirvaad Instant Gulab Jamun mix. Donation Drive: The campaign encouraged devotees to donate the Gulab Jamun mix to orphanages, promoting social responsibility. Sweet Reward: Aashirvaad offered an incentive – for each donated pack, another pack was given back as prasad (offering). Dedicated Kitchen: Partnering with Feeding India, Aashirvaad prepared a delightful treat – 10,000 Gulab Jamuns for underprivileged children. A Sticky Success Story: High Visibility: Over 1 lac devotees witnessed the activation at the pandal. Active Participation: More than 2,000 devotees participated in the donation drive. Social Media Buzz: A dedicated social media film garnered over a million views. Sales Uplift: Aashirvaad witnessed a significant 5% sales increase during the campaign period. #marketing #business #marketingdigital #digitalmarketing #strategy #socialmedia #socialmediamarketing #advertising #motivation #marketingstrategy #onlinemarketing #marketingtips #events #experientialmarketing #branding #brandstrategy #corporatecommunication https://lnkd.in/gfRkk3Fj

Sukhdev Singh Gogamedi #Sukhdev #Sukhdevsingh #Sukhdevsinghgogamedi #todaynews #today #todaypost #todaysnews Read more-https://lnkd.in/gZgmEb6T

The BJP derives its strength from the unwavering support of the people of India. The BJP places 'India First' in every resolve, every vision and every action with the support of India's people! Your #MicroDonation holds the power to sustain India's journey of nation-building, making a macro impact on the future of Bharat! #MicroDonate today via the NaMo App to ensure every citizen benefits from Modi's Guarantee! Remember, Modi's Guarantee means 'Guarantee Ke Poora Hone Ki Guarantee.' : nm-4.com/donation

Vedanta Group has revamped around 1450 anganwadis in Varanasi, and renamed them as Nand Ghars, reports Ayantika Pal of The Times Of India in a story that sheds light on the UP government's efforts to modernise anganwadis. Read more: http://bit.ly/3tORdZO #TransformingIndia #TransformingLives 

#empoweringpeople #empowermentinaction #positivityinaction #bharatpetroleum #communityempowerment #smallactsbigimpact #smallactionsbigimpact Dear LinkedIn Community, Let me make this real quick, Can we highlight acts of empowerment by businesses and establishments as and when we spot them in and around us? Today evening when I had filled in fuel for my Car at the Bharat Petroleum Fuel Stn. that had come up more recently closer to the Allwyn X-Rds (along Miyapur-Gachibowli road, Hyderabad), had this experience of my Fuel filling handled by this young chap. While he is apparently both Speech & Hearing impaired, he communicated quite well to gather what was my need and exactly tending to the need all by himself and also made me feel good in process towards the Establishment for empowering the boy. I usually feel a palpable pride whenever I came across any disadvantaged/Impaired person, when gainfully employed. How about you? My request is simple, can more of us catch Businesses and Establishments, small & big at the acts of empowerment while we experience the same and highlight the same too. Few hashtags that could help is what I had included as above. Thank you for stopping by! And can we spread this thought a little bit further. Better still, find #empowermentinaction yourself and report it, while highlighting the brand as well. P.S: Acknowledgement is due to @https://lnkd.in/gMHhtj2f for his superb Ted-X Talk "Community Service" and specific mentions of "Drop in the Ocean", most of us withhold ourselves thinking that whatever we do could be small and possibly insignificant .. but then it all starts small before it can grow big. isn't it? Enclosing his beautiful Ted-X talk once again as the first comment in the post!

Remembering the #Pulwama Bravehearts Here are some facts about the #PulwamaTerrorAttack in 2019, which claimed the lives of 40 CRPF personnel and India's response to it. #PulwamaAttack Anand Singha Learn more: https://lnkd.in/ggzMc8zB

On Ambedkar Jayanti, The CSR Journal celebrates the legacy of the father of the Constitution of India. #AmbedkarJayanti #Babasaheb #BabasahebAmbedkar