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Strategic Partnerships | BlackBook Motorsport

Throughout its history, motorsport has been a rich man's world. Now, finally, there are signs that things are starting to change. Spearheaded by the F1 Academy, visibility of female drivers is increasing, and the pathway from grassroots to the elite level is being developed in a way that has never been seen before. Initiatives such as Global Karting League:UK and More than Equal are working to increase female participation and performance, in a bid to remove barriers to entry for girls wanting to compete, with Formula 1 being the ultimate goal. Recent record-breaking results from the Iron Dames, Jamie Chadwick and Abbi Pulling have all helped grow the feeling that women's motorsport is on the rise, whilst crucially giving young girls role models that they can look up to. This will only be increased next year when the F1 Academy Netflix docuseries is released, which should be another pivotal step in growing the visibility and profile of not just the drivers, but also women working in key roles off-track. From a commercial perspective, there is clearly a growing appetite from brands to support women in motorsport, which is opening up new opportunities for the sport as a whole. Again, F1 Academy is leading the way with support from the likes of Charlotte Tilbury Beauty, Tommy Hilfiger and American Express, but the trend is widening - highlighted by E.L.F. BEAUTY's backing of Katherine Legge in this weekend's Indy 500. As part of SportsPro's Women's Sport Week, Cian Brittle sat down with Rob Smedley, ex-F1 engineer and founder of Global Karting League, to discuss why motorsport has so far fallen short on gender equality, and how some of the aforementioned initiatives are working to rectify that. #f1 #motorsport #womeninmotorsport #sportsbiz https://lnkd.in/eQAXz9E8

After decades of inaction, here’s how motorsport is creating more opportunities for women - BlackBook Motorsport

After decades of inaction, here’s how motorsport is creating more opportunities for women - BlackBook Motorsport

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