TripleLift’s Post

Google may have shifted its deadline, but that doesn't mean you have to. Captify®'s search-powered contextual solution outperforms cookie-based alternatives by 83%, and is also 40% more cost effective than standard contextual.  Why? Because no one lies to their search bar, making onsite search the ultimate indicator of true intent! Take action now and future-proof your campaigns! https://lnkd.in/g_C7fdJ2

Over the last decade I and most others have seen programmatic as a new cornerstone revenue stream amongst traditional publishers and media. It has been powered by third party data available at scale. But this is changing. I wonder how is your media house adjusting to the technological shifts in programmatic advertising? With major browsers phasing out third-party cookies and legislation is creating risks with the old legacy way of tracking users online, the landscape is rapidly changing. 🎧 In my discussion in the Data Enrichment Podcast episode I published last year I explored how IT and programmatic teams can innovate using first-party data to maintain relevance and effectiveness. 🧠 But I also see that it needs a new type of mindset if you are to create new revenues and not just increased tech costs. And it is costly in terms of working with both reach and quality, i.e. anonymous and identified users. It also means an organisational shift for sales, both in-house, ad networks and programmatic. 💰 But the good thing is that the buy-side is ready for something new, waiting for a solution to the increased fragmentation in programmatic. I am curious as to how publishers, media and retail media will respond to this demand. Join the conversation and share your insights 🙌 See my POD episode here and read my blog post on the topic: https://lnkd.in/dWqja6uJ #ProgrammaticAdvertising #MediaInnovation #TechShift #SamhubForMedia #1stPartyDataPlatform

Yes ask your media buying partners how are they diversified? What is their partnership strategy and what you are truly getting by working with them?

As we step into 2024, the landscape for digital media planners is evolving rapidly. Matthew Goldhill, Founder and CEO of Picnic, sheds light on his predictions for the pivotal trends and considerations that will gain pace in the coming year. Read the full insights and explore actionable strategies from leading adtech experts in the full Mediashotz article. 👇 https://lnkd.in/eeQYwnJx #Ecommerce #RetailMedia #2024Predictions #DigitalMarketing #AdTech #UserExperience #QualityAdvertising #picnic #userfirst #industryexperts #digitalmedia #digitalads #articles #insights #readmore Mediashotz news

𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞𝐫 𝐏𝐞𝐫𝐜𝐞𝐩𝐭𝐢𝐨𝐧𝐬 1𝐇 2024 𝐒𝐭𝐮𝐝𝐲 𝐑𝐞𝐟𝐥𝐞𝐜𝐭𝐢𝐧𝐠 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐫 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 (𝐀𝐏𝐒) 𝐂𝐨𝐦𝐦𝐢𝐭𝐦𝐞𝐧𝐭 𝐭𝐨 𝐏𝐫𝐨𝐯𝐢𝐝𝐢𝐧𝐠 𝐂𝐚𝐩𝐚𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬, 𝐓𝐞𝐜𝐡 𝐕𝐢𝐬𝐢𝐨𝐧 𝐚𝐧𝐝 𝐏𝐫𝐢𝐯𝐚𝐜𝐲: At APS, we are committed to helping media companies grow in the fast-changing digital advertising world.  Now more than ever, publishers need to gain understanding of their unique audiences, future-proofing their tech roadmap, and navigate privacy challenges. It's exciting to see our commitment to each of these validated by publishers in Advertiser Perception's H1 2024 Supply Side Platform report. Can't wait to share more about our plans at the APS Summit on May 20th, in NYC.  Source: According to Advertiser Perception’s 2024 Supply-Side Platform (SSP) report. #APS, #AdvertiserPerceptions, #DigitalAdvertising, #FutureProofing #AmazonAds

🔍 Deep Dive with our VP of Product Mark McEachran 🔍 In the ever-evolving digital sphere, the decline of third-party cookies has ushered in a new era of challenges and innovations. In the latest Advertising Week article, Mark discusses the pressing issues surrounding 'ID-bridging' - a method that is stirring up the programmatic ecosystem. Find the link in the comments to read more! #DigitalAdvertising #IDBridging #CookieDeprecation #ProgrammaticEcosystem #FutureOfAds

It's time for the weekly wrap! 🗞️ This week seems to focus quite a bit on brand safety. So let's dive into the curated ad tech news from week 32 aimed at digital publishers by Relevant Digital Oy: 🤖  Media Briefing: News publishers’ AI ad tools show positive lift, but still have to prove themselves. Link: https://lnkd.in/d3GbJFXC 🍪 What Google’s third-party cookie left turn means for retail media’s growth spurt. Link: https://lnkd.in/dppUVUTe 📺 Magnite Continues Steady Growth Powered By Programmatic CTV. Link: https://lnkd.in/d_9zwnXY 🔍 Adalytics Report Challenges Verifiers And Pubs That Claim 100% Brand-Safe Media. Link: https://lnkd.in/dqvQkVhW, Report: https://lnkd.in/dZ9VJsJP ⚖️ Google has an illegal monopoly on search, judge rules. Here’s what’s next. Link: https://lnkd.in/dwD5Zs_w 🚧 NewsPassID Is Building PMPs That Bypass Brand Safety Blockers. Link: https://lnkd.in/dDSWy9pN #weeklywrap #adtech #technews #mediainnovation #retailmedia #CTV #antitrust #brandsafety #relevantdigital

Haven't registered for EMARKETER's summit on outlook and strategies for H2 2024? There's still time! Join us at 11:30am ET to hear about: 🔴 Advertising in 2024: Led by Creators, Powered by AI and More Ubiquitous Than Ever 🔴How GenAI Took Personalization From Buzzword to Buzzworthy 🔴How to Navigate the Full Retail Media Landscape 🔴Retail in 2024: A Data-Driven Look at How the Retail World is Performing 🔴How CTV Attribution Keeps Your Ads in the FAST Lane With insights from StackAdapt, Google, BlueConic, Placer.ai, MTN, Digitas North America, Colgate-Palmolive, Lightning Media, ThredUp, Association of National Advertisers, IAB, Kenvue and our very own Jasmine Enberg Marissa Coslov, Suzy Davidkhanian, Jeremy Goldman, Sarah Marzano, Evelyn Mitchell-Wolf, Becky Schilling, Paul Verna, Max Willens and Yory Wurmser! Registration link in the comments!

I've been writing about the pending demise of the 3rd party cookie for about 12 years now. In this post I discuss how the advertising buy-side systems still mainly buy on the identifier stored in their 3rd party cookie, thereby discouraging all the alternative signals available about the ad opportunity. It's a big, "why should we bother, guys?" situation that must be remedied by those companies. The cookie will go away. Unless these companies change their methods, the ad dollars on the open web will decline, and with them -- the quality content. Link: https://lnkd.in/ggnvtAsC

Top 5 adtech tools this week: from programmatic ads on Los Angeles billboards to retail media integration in under 15 minutes, here’s our round up of new ways to power up your tech stack. Head to the link in comments for the full story. This week:  – Pacvue: teams up with GroupM to launch an ‘Integrated Commerce Management’ solution – Lotame: new curation tool to solve addressability gaps for performance marketers – Meltwater: new global partner program – VIOOH: partnership with KEVANI to launch programmatic sales across iconic media destinations. – GoWit Technology: securing $1.3m in funding to drive retail media expansion across Europe and MENA Samantha Bukowski Melissa Burdick Andy Monfried Doug Balut Brittany Paxman Point 600 Jean-Christophe Conti Burak Karahasan Formus Capital Emrah Adsan #performancemarketing #tech #data #ai #socialmedia #programmatic #publishing #programmatic #google #cookieless #displayads