Twilio reposted this
Gen Z has officially “broken the marketing funnel.” Brands used to be able to win over consumers by having great products. Today, Gen Zers demand authenticity, transparency, and engagement on their terms, or they’ll take their business elsewhere. What can marketers do? Ditch their traditional push tactics, embrace a more conversational, inclusive approach, and go all-in on a personalization model that shows you’re not just selling to them—you’re paying attention. This is the first generation of digitally native consumers that has access to hundreds of reviews of each dish before walking into a restaurant. That has no idea what it’s like to flip through a phone book and take a chance on a company. If you want Gen Z’s business, it’s on their time and terms. They don’t put up with second-rate experiences because they have so many options literally at their fingertips. They’re not settling. And honestly, they shouldn’t have to.
Twilio
2w
brands w/ rizz (and good comms) >>>>>
Creds
2w
Great! Thanks for sharing your insights, Chris Koehler! Let's drive a mission of continual learning and innovation. 🎉🚀 🚀
RISE@Work
2w
Great post! 72% of Gen Z employees prefer in-person communication, with 84% preferring it with their boss and 78% with peers. But WFH, hybrid work, and poor communication skills makes it tough. We've been seeing huge investments towards improving communication and other "soft" skills at work. Thanks for sharing!
Thank you for this insight! Embracing a personalized, conversational strategy isn’t just a trend—it’s essential for building trust and loyalty. Moreover, transparency and inclusivity are key. Gen Z values brands that are honest and socially conscious, aligning with their own values. The old push tactics are out, and a more human-centric, personalized approach is in.
Tara Biglari
2w
💡💡
Learn more about the interplay between new consumer preferences and business capabilities in our State of Personalization Report 2024. → https://bit.ly/3XzaavM