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After his brilliant fireside chat with Tracey Emin last year, we were thrilled to have British actor, author and art collector Russell Tovey return to the UK Creative Festival for a second time. This time, Russell was joined on stage by Damian Bradfield, Co-founder of WeTransfer. Their conversation delved into the mutually beneficial power of long-term alliances between creatives and brands. As WePresent’s Guest Curator in 2023, Tovey was given the artistic freedom to spotlight queer artists and some of his lifelong creative heroes who were lost to the HIV/AIDS crisis, culminating in the production of the evocative film "Life is Excellent." The year-long partnership spanned multiple projects, including joint efforts in supporting Magic Breakfast, a UK charity dedicated to ensuring no child is too hungry to learn, demonstrating how creativity can be a catalyst for social good. During their inspiring conversation, they unpacked why artists and brands should join forces to tell important stories and drive meaningful change, what makes a good working relationship – and how to turn a professional meet cute into a long-lasting creative marriage. We will be sharing this insightful session online shortly. Keep your eyes on our social to find out when and where you can watch. #ukcreativefestival #ukcreativefestival2024 #brandpartnerships #creativepartnerships #russelltovey #wetransfer

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