UMBRAGROUP’s Post

Ready, set, go: It's a year of sports across Europe Put your running shoes on and get into the starting blocks for a year packed with major sporting highlights in the RTL AdAlliance broadcaster universe. While Germany is set to welcome the best footballers across Europe for Euro2024 and Paris prepares for the great athletes from around the world to compete in the Paris 2024 Olympics, we are excited for even more action and competition. Sporting events reach millions of people worldwide and have them on the edge of their seats. In France, M6 reached an average share of 52.8% at Euro2024, while the World Cup 2020 peaked at 70% on ITV. Euro2024 is sure to repeat that success on our partner broadcasters itv in the UK, M6 in France, and RTL Deutschland. We are also incredibly excited for Paris2024 on NBCUniversal and Peacock in the US. But our raft of sporting highlights doesn’t stop here: Other football highlights include the Europa League and Conference League, the Premier League, the FA Cup, and the Nations League on broadcasters in selected countries. We are also thrilled for world-class tennis at Wimbledon and Roland Garros, mountain top finishes at the two biggest cycling races of the year with Giro d’Italia and le Tour de France, and don’t forget to strap your seat belts for the 2024 Formular 1 season. #RTLAdAlliance #Sportsmedia #Advertising #TotalVideo https://lnkd.in/egWY2iJi

Deporte Navarro and KINEXON Sports teamed up to track player performance during the Basque Pelota championship matches. In tandem with the Navarre Institute of Sports, performance data such as maximum velocity and total distance were tracked using our LPS sensor attached to helmets during matches. Thank you to everyone with the Federación Navarra de Pelota Vasca and the Instituto Navarro del Deporte for allowing us to share a behind-the-scenes view of performance tracking. #InnovateTheGame #basquepelota #sportsdata #sportsanalytics

If you caught last week's episode of the Pathony #Business and #Marketing #podcast you'll recognize this instant classic of an ad for the 2024 Paralympics. #creative #inhouseagency #channel4 #advertising #paralympics2024

It's fascinating to see how the boundaries between the virtual and real racing worlds are blurring. Experiencing the iconic Nordschleife by day and night, with the presence of thousands of fans and the lights along the track, is an absolute highlight and awakes lot´s of racing emotions. This clearly demonstrates how advanced technology in the field of Simracing makes the reality and fascination of motorsport tangible in a virtual way for every racing enthusiast. #SimRacing #VirtualReality #MotorsportEntertainment #Nürburgring24 #RacingSimulation

It’s always about passion.

While the back is susceptible to issues such as sciatica, it is the hips, legs, knees, and ankles that are most at risk during Marathon preparation. Prevent these injuries by performing your digital #fitnesstest designed by #tecnobody -italy, which will show your weak zones along with your power, endurance, agility & balance. #SCC #marathon #sportsinjuries #sportsmedicine #injuryprevention #artofrehabilitation #marathon542 #lebanon Fadi ZEIN EL ABIDINE, MD,MBA,MHS TecnoBody s.r.l. International Olympic Committee – IOC FIFA British Journal of Sports Medicine (BJSM)

innovation sur l'innovation

If you're going after the Big 5, you need to bring out the Big Guns. So the Pro League hiring IMG makes a ton of sense and is a firm step forwards. In general, interesting cycle of media contract negotiations happening with the Dutch Eredivisie CV and the Turkish Superlig having already renewed their current contracts. The Portugese Liga Portugal have sold their rights collectively for the first time and the mentioned Belgian Pro League, French Ligue 1 and Italian Lega Serie A are still in the market finding the right deals. Predictions? Will we see the big tech companies snatching up some of these rights? Or will a new market challenger appear?

Again, C4 go bold and get it right 🙌 Highlighting ableism and the social model of disability (it’s society that disables you, not your impairment or difference) combined with a compelling narrative, score and visuals… You all know I love C4 creative & marketing but c’mon, you can see why, right? #campaigns #inclusivecampaigns #advertising

When the iconic ‘spectaculars’ go in - and the power of those 5 rings starts to capture the imagination of a city, country and the world with anticipation. Less than 50 days to go, and delivering this huge event in a challenging world - it gets no bigger. Paris isn’t an easy place to stage a global event - having closed streets to race cars 🏎️ around it for a few years, under the shadow of la tour Eiffel. But it’s a magical place. Bonnie chance la ville de Paris et la France. It’s going to be ‘formidable’ 🇫🇷 #Olympics #Paris2024 #eventprofs Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024