Patch’s Post

‼️ Next week, new webinar: How to buy carbon removal like Google ‼️ Right now just a handful of companies represent the bulk of carbon removal purchasing in the voluntary markets. Even well-resourced companies look at the sophistication and staffing at companies like Google and think they can't replicate the playbook without first building out a large carbon team. That's why we're excited to showcase Randy Spock, Carbon Credits and Removals Lead at Google, alongside Bee Hui Yeh, Head of Climate Strategy and Solutions at Patch, to break down the decision-making pathways they use to make high-impact, high-integrity carbon removal purchases. You don't want to miss this webinar — it's already filling up fast, so register now to save your spot! https://lnkd.in/g7W8_QGv

### Google's Pioneering Move in Carbon Capture Pricing Google has recently set a new benchmark in sustainability by negotiating the lowest price yet for a direct air carbon capture contract. This transformative agreement was reached with Holocene, showcasing a significant leap forward in environmental responsibility and innovative partnerships. In a groundbreaking step, a major portion of Google's payment to Holocene is being made upfront, well before the carbon credits are actually delivered. This upfront payment model not only offers financial stability to the project but also accelerates its deployment, potentially setting a new standard in the industry. What are your thoughts on upfront payments for green initiatives like this? Could it be the key to faster and more effective climate solutions? #Sustainability #CarbonCapture #InnovativeFinance #GreenTech #ClimateAction #GoogleInitiatives

Exciting news from Google! 🌍 Google has once again proven its dedication to tackling the climate crisis with bold innovation. By signing its largest-ever carbon removal deal with Terradot, Google is setting the stage for transformative climate action through Enhanced Rock Weathering (ERW) a natural, scalable solution to remove CO₂ from the atmosphere. This partnership is nothing short of groundbreaking. With the purchase of 200,000 tons of carbon removal credits, Google is not only accelerating Terradot’s ability to scale ERW operations but also pioneering the adoption of nature-based solutions for the global challenge of carbon capture. By investing in startups like Terradot, Google is showcasing the power of collaboration between technology leaders and innovative climate-focused enterprises. This deal is a testament to Google’s commitment to its net-zero goals and its role in scaling solutions that can make a real difference for the planet. Let’s take a moment to applaud Google’s forward-thinking approach and Terradot’s pioneering efforts in transforming Earth's natural capabilities into impactful climate solutions. This initiative sets a new benchmark for corporate responsibility and innovation in sustainability. Here’s to a future where technology and nature work hand in hand to combat the climate crisis. Together, we can make a lasting impact! 🌱✨ #Sustainability #CarbonRemoval #Innovation #NetZero #Google #ClimateAction #Collaboration #EnhancedRockWeathering Google Net Zero TrackerNet Zero ChallengeOxford Net Zero Camilla Hyslop Source: https://lnkd.in/ef4DkXBJ

Google is committed to #championing #waterstewardship to address the escalating #globalwatercrisis. By adopting a proactive approach, they aim to reduce their water footprint and #replenish more #water than they consume by 2030. Their strategy revolves around three key areas: - Enhancing water stewardship across their offices and data centers. - Replenishing their water use and improving watershed health in water-stressed communities. - Sharing technology and tools to predict, prevent, and recover from water stress. At the IDRA, we promote water scarcity solutions, specifically #waterreuse, and #desalination, and we have been doing so by connecting people and ideas to water solutions for over #50years. We commend Google for its proactive initiatives in #waterstewardship amidst the escalating global water crisis; their efforts exemplify commendable #corporatecitizenship. By committing to replenish more water than it consumes by 2030, Google demonstrates a steadfast dedication to sustainability. Their multifaceted approach, including using alternative water sources like reclaimed wastewater and seawater, reflects innovative solutions to mitigate water-related challenges.   Read how Google is on the road to water positive, here: https://lnkd.in/ePpUuvYu #WaterStewardship #CorporateResponsibility #Sustainability #IDRABeWaterPositive #SustainableBusiness #Leadership #Google #IDRA #WaterFootprint #WaterReuse #Desalination #Innovation

An advance market commitment for 20M nature-based carbon removal credits Julia (Osterman) Strong announced the launch of the Symbiosis Coalition from the #carbonunbound stage this morning. Google, Microsoft, Meta, and Salesforce will together purchase up to 20M tons of carbon from nature-based removal projects by 2030. The first joint RFP will focus on afforestation and reforestation projects. The second will focus on mangrove restoration.

What is Microsoft doing in terms of Carbon Dioxide Removal? The important of transparency and intersection between Corporates (private sector) and government on the double accounting to accelerate the progress and mitigate the global warming… #cdr #sustainabilitymatters #climaterisk

Google says it’s no longer carbon neutral. Is that a good thing? According to the tech giant's latest environmental report, Google has ended its mass purchase of cheap carbon offsets and thus stopped claiming that its operations are carbon neutral. The company now aims to reach net-zero carbon emissions by 2030. Earlier, the company claimed it’s been carbon neutral in its operations since 2007. This status was based on purchasing carbon offsets to match the volume of emissions that were generated from its buildings, data centers and business travel. But in its latest report, the company states: “Starting in 2023, we’re no longer maintaining operational carbon neutrality.” This move from Google came in line with a changing market — where the focus will be reducing greenhouse gas emissions to the extent possible and offset only residual emissions that too with high-end carbon offsets. In 2022, Google bought nearly 3 million tons of carbon offsets to counterbalance its direct emissions and business-travel emissions. Though the company did not declare what specific projects those offsets came from, its sustainability report stated that the credits were verified “under the Climate Action Reserve (CAR), American Carbon Registry (ACR), Verified Carbon Standard (VCS), or the UNFCCC Clean Development Mechanism.” But now, instead of bulk purchase of emissions-avoidance offsets, Google says it’s going to focus on absolute reductions in emissions and buy carbon-removal credits for its residual emissions In this year’s report, Google also confirmed that the company has “formally committed to the Science-Based Targets initiative (SBTi).” The group is a watchdog of corporate climate goals and recommends that companies focus on reducing their emissions and only use offsets for a small fraction of residual emissions. Google’s shift from carbon neutrality to net-zero emissions reflects a more ambitious goal. While carbon offsets played a role in the past, the focus now is on reducing emissions directly and investing in sustainable solutions. Whether this change is “good” depends on one’s perspective, but it aligns with broader efforts to combat climate change. #carbonmarkets #carbonneutrality #netcarbonzero #ghg

Google's 2024 Environmental Report is out, and it's packed with exciting updates on our sustainability journey! We're harnessing the power of AI to drive climate action and making significant strides in our operations. Here are some highlights: 🎉We've achieved a 100% renewable energy match for the 7th year in a row. ⚡We've signed contracts for a whopping 4 gigawatts of clean energy capacity. 🔌Ten of our grid regions are now operating on at least 90% carbon-free energy. 💧We've tripled our water replenishment efforts. ♻️The Pixel 8 and Pixel 8 Pro packaging is 100% plastic-free. Our AI-powered tools are making a real difference: 🚗 Fuel-efficient routing in Google Maps has already helped reduce greenhouse gas emissions by 2.9 million metric tons. 🌊 Flood Hub is providing crucial flood predictions up to a week in advance in over 80 countries. We know there are challenges ahead, like the increasing energy demands of AI and the need for systemic change to fully decarbonize. But we're committed to tackling these head-on. We're investing in carbon-free energy, responsibly managing AI's environmental impact, and collaborating with partners across sectors to drive meaningful change. Check out the full report to dive deeper into our progress, challenges, and our ambitious strategy for a more sustainable future: https://lnkd.in/gSpmbkjd #GoogleSustainability #ClimateAction #AIforGood #EnvironmentalReport

The negative publicity surrounding carbon credits has had a significant impact on the strategies of major companies like Google and others. As we all know, data centres are becoming a growing problem, with energy consumption on the rise. This problem also further extends to huge volumes of water used for cooling with AI super computers compounding problems in drought-stricken regions. Google has decided to revamp its approach to climate neutrality. Instead of relying heavily on cheap carbon credits, the company has set a new target of net-zero emissions by 2030. This ambitious goal will be achieved through a two-pronged attack of reducing their own emissions and investing in projects that actively remove carbon dioxide from the air. In the past, Google balanced its emissions with carbon offsets, which are essentially certificates representing prevented emissions. However, their latest environmental report shows a shift away from this strategy. Google's reliance on powerful artificial intelligence has significantly increased their overall emissions, with their carbon footprint ballooning by 48% between 2019 and 2023. Google will prioritise directly cutting emissions and investing in proven carbon removal technologies. While these methods may be more expensive, they demonstrably take carbon dioxide out of the atmosphere. It's worth noting that this technology also has its critics. www.terrypaule.com www.wegrowwater.com #ClimateAction #Sustainability #CarbonNeutrality #Innovation

Just saw this article re. Google strategy morphing from carbon offset strategy to net-zero by 2030. That means bringing emissions down dramatically throughout their immense supply chain. How does a company here in Canada know if they're part of that supply chain or that of a like minded mega-company? How do you see how/whether you should be getting out in front of this? #Sustainability #SupplyChain #SustainableSupplyChain #ZeroEmissions #TechForGood #CorporateResponsibility #FacilitiesManagement #BuildingOperations https://lnkd.in/gJBXdnQu