Patch’s Post

We hosted a fascinating discussion with Randy Spock from Google's carbon removal team and our own Bee Hui Yeh on building effective corporate carbon removal strategies. Three critical insights stood out for anyone looking to apply Google’s lessons to their programs: 1️⃣ Simplicity in strategy: Focus on two fundamental needs — certainty of impact and scale of impact. Everything else follows from there. 2️⃣ Collective action > individual effort: Maybe counterintuitively, not even Google is going it alone in carbon removal. Wherever they can, they favor collaborative platforms over building large internal teams. 3️⃣ Reframing risk: Instead of trying to eliminate all risks, ask "are these risks worth taking on behalf of the planet?" Randy summed up Google's long-term vision (and all of our vision in the climate movement) beautifully: "We're building a cathedral here, folks – we're building something that's going to be most valuable in mid-century. And we need to set that foundation right." That cathedral won’t be finished in a day or even in a decade — which means we have to start today. For companies looking to develop their carbon removal strategies, the message is clear: Think big, act collectively, and stay focused on what the planet needs. Watch the webinar on-demand — link is in the comments. #CarbonRemoval #ClimateAction #Sustainability

🌍 Ever wondered how Google is shaping the voluntary carbon market from the inside out? Here's what most companies get wrong: they assume Google's carbon market success is all about deep pockets and market influence. But the real story is in their strategic framework and decision-making process — tools any company can adapt and use. Join us for a rare insider's view with Randy Spock, Google's Carbon Credits and Removals Lead, and Bee Hui Yeh, Carbon Markets Lead at Patch. Unlike a lot of carbon market talks, this isn't just theory — Randy and Bee will break down: 👉 How to validate your carbon credit strategy across spot and multi-year purchase agreements 👉 How to spot gaps in your current approach to carbon procurement PLUS low-hanging fruit to optimize your systems and processes 👉 The lessons Google has learned for maximizing climate impact as a first-mover in carbon markets Whether you're managing a Fortune 500 carbon program or just starting your carbon journey, you'll walk away with actionable strategies to punch above your weight in the voluntary carbon market. https://lnkd.in/g7W8_QGv #Sustainability #CarbonMarkets #ClimateAction #ClimateInnovation

The Hypocrisy of the Masses Google’s carbon credit program directly contradicts and undermines the standards set by the Science Based Targets Initiative (SBTi). The SBTi’s stance is clear: 90% of a company's emissions must be reduced through absolute reductions. That means reductions within its own supply chain. Google has set a goal of just 50%. SBTi also say carbon credits cannot be applied toward this 90% reduction target. Carbon credits can therefore account for at most 10%. Google wants carbon credits to represent 50% of its total emissions reductions. We are quick to label those who support the fossil fuel industry—despite overwhelming scientific evidence—as climate deniers. But by the same logic, shouldn’t we also consider those who continue to support tech companies like Google—despite clear guidance from climate scientists against over-reliance on carbon credits—as climate deniers too? #ClimateAccountability #NetZero #ClimateCrisis #Sustainability #CarbonCredits #EmissionsReduction #ScienceBasedTargets #Greenwashing #CorporateResponsibility #ClimateDeniers #TechIndustry #ClimateScience #CarbonNeutrality #SustainabilityStandards #ClimateActionNow

US-based Intersect Power, which develops, acquires, and operates clean energy sources, has grabbed investment through strategic partnerships with Google and TPG Rise Climate. Under the partnership, the company will power data centers with gigawatt capacity.

10 gigatons of CO2... To be captured, avoided or recycled. One tree absorbed just 21kg of CO2 per year. Oceans currently absorb 30% of CO2 we produce. Nature cannot keep up with the pace of global industrialization...

10 gigatons of carbon dioxide will need to be removed annually until 2050 to reach the global goal of keeping the planet within 1.5 degrees. Voluntary corporate net zero goals play an integral role in driving private-sector purchases of carbon dioxide removals (CDR) and thus developing the market. In this new Microsoft whitepaper, we showcase how corporate and national carbon claims can be structured to co-exist and enable more efficient, wide-scale deployment of CDR capacity. Read more here: https://lnkd.in/gYtx5BJn

What is Microsoft doing in terms of Carbon Dioxide Removal? The important of transparency and intersection between Corporates (private sector) and government on the double accounting to accelerate the progress and mitigate the global warming… #cdr #sustainabilitymatters #climaterisk

🌍 Breaking new ground in climate action: UNDO x Microsoft 🌍 We're excited to announce a follow-on deal with Microsoft -  our largest collaboration yet and a major leap in our fight against climate change. What this means: - 65,000 tonnes of crushed silicate rock will be spread in the UK and Canada. - 15,000 tonnes of CO₂ will be permanently removed from our atmosphere. - Funds from this collaboration will boost our field trials in the UK and Canada, enhancing our research into the benefits of enhanced rock weathering (ERW). This project marks a significant scale-up from our initial agreement with Microsoft in 2023, reinforcing the tech giant’s dedication to innovative climate solutions like ours. ERW, a high-permanence, nature-enabled carbon removal method, not only addresses the urgent climate crisis but also improves soil health and supports farming communities. This collaboration is just the beginning. By working with Canadian Wollastonite and utilising their high-quality silicate rock, we’re advancing our technology and scientific research to deliver more impactful and scalable carbon removal solutions. Together, we’re on a mission to bring carbon removal capabilities to rural communities around the world, pushing closer towards net zero. Follow our journey as we continue to break new ground in carbon removal technology and forge collaborations that shape the future of our planet. 🔗 https://lnkd.in/eVRNMAHt #CarbonRemoval #ClimateAction #Sustainability #Innovation #Microsoft #UNDOCarbon #ERW #EnhancedRockWeathering

Just saw this article re. Google strategy morphing from carbon offset strategy to net-zero by 2030. That means bringing emissions down dramatically throughout their immense supply chain. How does a company here in Canada know if they're part of that supply chain or that of a like minded mega-company? How do you see how/whether you should be getting out in front of this? #Sustainability #SupplyChain #SustainableSupplyChain #ZeroEmissions #TechForGood #CorporateResponsibility #FacilitiesManagement #BuildingOperations https://lnkd.in/gJBXdnQu

NEW VIDEO! 🎥 This week, 5D Net Zero's Sam Gocher brings you the news that Google are moving away from using carbon credits 🪙 Carbon credits aren't bought by corporations solely to become carbon neutral, however Google's move away from being carbon neutral falls hand-in-hand with them no longer offsetting their emissions 🤔 But what are they replacing them with? And why are we talking about this? Watch on to find out 👇 📞 Book a discovery call: https://lnkd.in/daTjrwkB 👣 Calculate your carbon footprint: https://lnkd.in/e4WgrBjt ♻️ Our carbon reduction plans: https://lnkd.in/ek8ZQfkM #Google #CarbonCredits #CarbonReduction #CarbonFootprint