Utiq’s Post

What's your biggest hope for a cookieless future? Hear some of the responses to that question from attendees and speakers at our bustling event, co-hosted with our partners at Utiq, in this fantastic highlights video curated by The Digital Voice™. #adform #adtech

Ready to navigate the evolving landscape of ad tech? Our team attended Prebid.org Summit 2024, and we’re sharing the key insights! From the future of SSPs to first-party identifiers and privacy changes, this blog breaks down the latest trends that are shaping digital advertising. Discover how ResponsiveAds is applying these lessons to stay ahead of the curve and continue innovating in the ad space. Read the full blog here: https://lnkd.in/enCbrJ3Y Get started with ResponsiveAds now: https://lnkd.in/g5F289xH #AdTech #DigitalAdvertising #PrebidSummit #PrivacyFirst #Innovation #ResponsiveAds #Ad #SSP #FirstPartyData #FutureOfAds #AdSolutions

Experience the power of RepublicanAds.com. Our award-winning platform offers the tools and support you need to run a successful digital ad campaign to win your race. It's FREE to get started. Learn more at RepublicanAds.com #CampaignSuccess #RepublicanAds #AwardWinning #Technology #DigitalAds #Republican

Don’t miss this deep dive session with Conor McKenna at AntiCon DialUp. Following up on our recently released 2023 Market Report (I'll put the link below), Conor will explore the key trends across the markets with a keen eye on MarTech opportunities for 2024. Sign up, it’s free to watch: https://bit.ly/42irqGg LUMA’s 2023 Full Year Market Report: https://bit.ly/3TOx7t5 #Martech #data #digitalmarketing #marketing

While other days this week at IAB #NewFronts have been focused on the largest IAB members, today was a more diverse mix of publishers and platforms, showcasing the industry’s growing committment to creating space for diversity and representation in media. David Cohen (you look better without the boot!) and team have been rightfully steering the industry toward addressing generational demographic shifts — with the same urgency as warranted by trends in privacy, commerce, curation, creator-led media, in-game media, product placement, and ctv transparency (haha). The narrative is shifting to performant media, while the same hurdles for emerging platforms remain but again risk eluding to the background of buyer consideration (certification overhead, supply chain partner inefficiency, overzealous brand suitability safeguards, time- and resource-dependent industry access and relationships, etc.) Also, kudos to Beeler.Tech for another successful #Navigator conference, conveniently upstairs from the NewFronts today. Rob Beeler and Melissa S Chapman run one of the best programs democratizing skills that all publisher revenue teams need to determine their own future. Was a pleasure helping to admin today’s breakout on cross-platform video distribution, viewership development and monetization for rights owners.

The Utiq leadership team will be at Cannes 2024 from 17-20 June, where you can say hello to Marc Bresseel, CEO, Will Harmer, CPO, Carlos Molina del Rio, Director of Product, Norman Wagner, Managing Director Germany, and Sara Vincent, Managing Director UK. Members of the team will also be speaking at a number of industry leader and Utiq partner panel sessions....just like this one! In this event hosted by one of our fantastic partners, Adform, Sara Vincent will be part of a fantastic panel discussing the industry challenges for marketers right now, and importantly, how to avoid inertia by taking the right actions! You can see Sara at the Empower Cafe at 2.30pm on June 17th, for this panel hosted by Supriya Dev-Purkaystha (She/Her), Microsoft, and featuring Alexandra Jarry, VP of Global Client Partnerships, Adform; Caitlin Borgman, CCO, ID5.io; and Industry Expert, Zuzanna Gierlinska. To find out more about the panel and register, just click here: https://lnkd.in/eVxD7sQA #cannes2004 #canneslions #teamutiq #yourchoicestaysyours Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Christina Lundari Paul Evans #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech #telco #cookieless

Want to engage your customers but feeling tangled up in consent forms and intrusive advertising? Join Rajneesh Gautam and myself at our upcoming MarTech London meetup on April 29th. Let's tackle the post-cookie world together and establish personalised relationships with consumers, all while ensuring genuine control over their privacy. ✅ Insights from Industry Leaders Gain exclusive insights from experts in identity resolution, privacy compliance, and data analytics. Discover strategies to excel without traditional tracking. ✅ Discover Utiq's Breakthroughs Experience how Utiq revolutionises identity resolution with Chief Product Officer, Will Harmer. Learn innovative approaches for personalised experiences while respecting privacy laws. ✅ Dynamic Panel Conversations Engage in lively discussions on adapting marketing tactics without third-party cookies. Stay ahead with expert strategies. ✅ Networking Opportunities Connect with fellow business, marketing and MarTech professionals. Share insights and expand your network for growth. Don't miss out—register now to secure your spot! #MarTechLondon #Networking #Privacy #Advertising #IdentityResolution #Utiq #ConsumerEmpowerment 🚀✨

#ICYMI In the dynamic world of digital advertising, an intriguing solution emerges: the curated deal. 🚀 This solution offers a cookieless alternative that’s both strategic and data-driven for buyers. How is this a game-changer for ad tech? See Audigent's CEO Drew Stein's thoughts and read more in the full article with AdExchanger below. https://msft.it/6041ckLWx #MSA #MSAThoughtLeadership

DoubleVerify announces the global availability of the industry’s first comprehensive media authentication offering on Reddit, Inc., providing advertisers with DV Authentic Ad® metric for trusted transparency and brand safety on Reddit ads. Read the Latest full News - https://lnkd.in/gacEwnaw #martech #martechedge #BrandSafety #MediaAuthentication #DVAuthenticAd #AdFraudDetection #ViewabilityMeasurement

“There has to be a portfolio of approaches today, because there’s not one identifier that can cover all use cases that are required with the necessary scale,” she says. “But Utiq’s aim is to have that scale with something that’s as fundamental and ubiquitous as the cookie has ever been, while respecting user consent and embracing the very toughest privacy standards.” This is one of our favourite interviews so far, between Sara Vincent, Utiq's MD UK, and Tim Cross at VideoWeek. “It’s a common misconception that there’s data involved,” said Vincent, “because when you talk about telcos, there’s this assumption that data is part of it. But Utiq isn’t about data, it’s more pared back than that. It’s all about the core identifier and addressing real people.” If you're looking to understand how Utiq works - as a business and a service - and why we exist, then read this brilliant conversation and review: https://lnkd.in/egnwWYn4 #teamutiq #yourchoicestaysyours Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis Christina Lundari #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech #telco #cookieless