Van Wagner’s Post

The new landscape of college sports! I want to ask my network to chime in, does seeing an ad on the field truly affect your viewing experience? This is yet another way that marketing will find its way into sports. This will provide a marquee sponsorship opportunity for businesses that want to get in front of thousands of eyeballs (millions in some cases). This new look is the new wave of college athletics. We should all be buying in, and not resisting. Competitors will be taking advantage of this. Ask yourself, is your brand on the forefront of these new marketing innovations and opportunities, or are you taking a back seat? #marketing #strategy #marketingstrategy #sports #sportsbusiness #ncaa #cbssports

The increasing demand for state-of-the-art facilities to support youth and amateur sports presents promising opportunities for investors to capitalize on the industry’s momentum and support their communities in big ways, like one deal our Calloway Title team recently helped close: LakePoint Sports. ⚾️⚽️🏈 Check out our latest blog to learn more. #commercialrealestate #titleinsurance #GArealestate #escrowservices

Manchester United trio join Liverpool sports tech firm Vange Kourentis, Mike Dunphy and Mark Hargreaves previously worked together at city rivals Manchester United and will now be raising Fourth Wall Creative ’s profile to sports clubs and associations, both in the UK and worldwide https://loom.ly/NQuu82o #liverpool #sportstech #football #sport #tech

The increasing demand for state-of-the-art facilities to support youth and amateur sports presents promising opportunities for investors to capitalize on the industry’s momentum and support their communities in big ways, like one deal our Calloway Title team recently helped close: LakePoint Sports. ⚾️⚽️🏈 Check out our latest blog to learn more. #commercialrealestate #titleinsurance #GArealestate #escrowservices

#Sponsorship News: University of Tennessee, Knoxville Lands Historic Multi-Year Sponsorship Deal with Pilot Flying J ⛽🌟 Per On3, Tennessee Athletics partners with Pilot, a Knoxville-based travel center company, creating one of the largest sponsorship agreements in college sports history. Pilot is designated as the presenting partner of the Neyland Stadium renovation project and the official travel stop of Tennessee Athletics in a multi-year deal that could extend up to 20 years. The deal includes prominent new signage on the east side of Neyland, featuring the return of the “Home of the Vols” alongside Pilot’s logo. Additionally, Pilot will sponsor on-field elements and introduce a Fast Favorites refreshment stand at Gate 21. With the impending budgetary pressures of opting into a revenue-sharing agreement with players, athletic programs are expected to distribute $20 to $22 million annually. Securing long-term, strategic sponsorships like this has become increasingly important. This landmark deal not only helps Tennessee Athletics navigate these financial challenges but also ensures the continued modernization and success of its programs. Full Article: https://ow.ly/FW4h50SY1vQ

Everybody knows, but very few will say out loud, that colleges and universities are not structured to be super-efficient and effective partners for brand marketers. That's one of the reasons MMR rights management is outsourced to professionals and why we should see more schools look to create affiliated commercial business ventures. More in today's TicketManager blog post. #sportsbusiness #sportsmarketing #sponsorship #collegesports

Every market has it's nuances, and LA and Philly are perfect examples. While the Philadelphia Eagles and Los Angeles Rams are relatively similiar in terms of total sponsorship revenues, average deal sizes and number of sponsors, the markets they operate in couldn't be more different. Sports sponsorship spending in LA is about 2.5X that of Philly, despite only about 20% buying sponsorships. The difference? LA's market is far more fragmented, with a significantly larger number of rights holders, athletes and non-sports events driving sponsorship spending. This fragmentation often requires a different go-to-market approach for both rights holders and brands navigating the sponsorship landscape. I'm excited that with SPND, brands and teams can now uncover previously inaccessible insights like these to benchmark market spending or revenues and the deeply understand the competitive landscape. (Credit: SponsorUnited)

Sports video technology is shaping the future of athletics, and Paul Richards, a Chester County expert, is at the forefront of this transformation. https://lnkd.in/eKAyJYB4

In an exclusive with Front Office Sports, Gather researched the current state of corporate investment in women’s professional sports. Click below to read the piece. Are you as optimistic about the data as David Gaspar? Share your thoughts here. https://lnkd.in/eW_GzCyS #sponsorship #womenssports

Some valuable findings in Elevent's 2024 Sponsorship Performance Survey, which examines the impact of sports sponsorships on consumer perspectives among adults in the U.S.: 📈 The positive correlation between brand sponsorship and consumer purchase intent improved from 59% to 66% YOY. 💲 20% of respondents have chosen to do business with a brand ONLY because it sponsors a sport or sporting organization they like. 💕 The most popular sports have a less engaged fanbase, and the least popular sports typically have a more engaged fanbase. 🏀 NBA fans are more receptive to sponsors than NFL fans and the average public with 79% more likely to purchase from sponsors they like. Source: Elevent 2024 Sponsorship Performance Survey