Vedant Khodke’s Post

𝗗𝗲𝗰𝗮𝘁𝗵𝗹𝗼𝗻'𝘀 𝗿𝗶𝘀𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗴𝗹𝗼𝗯𝗮𝗹 𝘀𝗽𝗼𝗿𝘁𝘀 𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿 Decathlon has quietly evolved into the largest sporting goods retailer in the world, with a turnover of €𝟭𝟱.𝟲 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 and operations in 𝟱𝟳 𝗰𝗼𝘂𝗻𝘁𝗿𝗶𝗲𝘀. How did they do it? Through aggressive global expansion, smart sponsorship deals, a relentless focus on 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻, and a 𝗯𝗼𝗹𝗱 𝗿𝗲𝗯𝗿𝗮𝗻𝗱. Earlier this year, Decathlon streamlined its portfolio of 85 brands. It refreshed its identity with a new logo (L’Orbit) and the tagline “Ready to Play?”, repositioning itself as a maker and a genuine sports brand rather than just a retailer. In recent years, Decathlon has strengthened its digital capabilities, 𝗵𝗶𝗿𝗶𝗻𝗴 𝘁𝗼𝗽 𝘁𝗮𝗹𝗲𝗻𝘁 and acquiring pure players like Alltricks (2019) and Bergfreunde (2023) while launching an international marketplace to integrate third-party brands. With its vision firmly rooted in accessibility and the joy of movement, Decathlon remains committed to making sports available to all, staying true to its values and human-centred approach. At 𝗕𝗹𝗮𝗰𝗸𝗯𝗼𝘅, we’re 𝗽𝗿𝗼𝘂𝗱 𝘁𝗼 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝗗𝗲𝗰𝗮𝘁𝗵𝗹𝗼𝗻, a top brand making a positive impact. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗽𝗹𝗮𝘆? Contact us to discuss talent and leadership in sports. Decathlon Belgium DECATHLON FRANCE Blackbox | International Executive Search in Sports Federation of the European Sporting Goods Industry #SportsRetail #DigitalTransformation #Digitalleadership #Sustainability #CircularEconomy #Innovation

D-87 📝 A manifesto to join a game changer project in my carreer! October 14th, 2020. It all started with one document that was looking 💩 . When I discovered this one pager I proposed my help... simply it was clearly not possible for me to imagine a company like Decathlon to introduce itself officially to Paris 2024 with a poor Word document. We wrote with Philippe Seille this manifesto that embodied the tight link between Paris 2024 and Decathlon. This was the starting line. So I made one simple page (yet elegant vs the orginal document) to highlight why Decathlon and Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 have so much in commun. Here was the simplified version manifesto: So much in common.. Paris 2024 is : a vision of Sport that can change everything > Education / Social cohesion / Health a New model of Games > Sustainable / Responsible / Beneficial for all Decathlon is: Being useful to humans and their planet Sport for the Many Making the pleasures and benefits of sports practice accessible to as many people as possible, sustainably. PARIS 2024, GAMES FOR ALL. MAKING THE GAMES ACCESSIBLE TO AS MANY PEOPLE AS POSSIBLE, DECATHLON IN PARTNERSHIP, A NATURAL CHOICE! To discover more about the values of Paris 2024 : https://lnkd.in/d8z2xGBK To discover more about the values of Decathlon : https://lnkd.in/diwv88-b #olympic #paralympic #decathlon 14/100 of one post a day "behind the scene".

Ready to play ?

👇 This is how Puma outsmarted Olympic sponsors in Rio 2016. Marketing during the #Olympics can get extremely tricky. Your brand can basically get fined by anything. Even using terms like "Gold Medal" without being an official sponsor of the games can get your brand fined. 🇧🇷 So in Rio 2016 Olympics, Puma, who was not an official sponsor... ...Engaged in one of the most brilliant ambush marketing campaigns I've seen. Puma was the sponsor of the world fastest man: Usain Bolt. But since they weren't an official sponsor of the Olympics... He couldn't show any Puma logo on any of his equipment. 🧠 It was time for Puma's #marketing team to get creative. Right after Usain Bolt broke the world record, he pulled his signature pose. But this time, he had a pair of golden shoes in his hand. The shoes didn't show any brand or logo... BUT immediately after the race, 📲 Puma posted an image of the shoes in every social media site. They also included the hashtag: #ForeverFastest Which was exactly what Bolt's shoes had written over them. They started posting images of the shoes every time Bolt would run. And this way, without spending the millions of $ that take to become an official sponsor of the Olympics... They managed to capitalize on one of 21st Century’s biggest sporting icons. 🚨 Follow #UrgellCaseStudies for more stories like this one!

I'm excited about the changes in DECATHLON TAIWAN 台灣迪卡儂 retail industry. The focus is shifting from company value to #consumers. This marks a new #era where brands must #center their business models around #people. It's all about being consumer-centered, using data to understand #preferences deeply, and leveraging technology to create the best consumer #experience. ⛷ 🏄♂️ 🚴♂️ 🤸♀️ #vision #concept #customer #experience

🚀 Sports enthusiasts and professionals, have you already discovered the world of Decathlon Pro? 🏆 As a branch dedicated to companies, sports clubs and local authorities, Decathlon Pro offers an extensive range of quality sports equipment. 🌐 🌟 Committed to sustainable development and social responsibility, Decathlon Pro combines performance and responsibility. 🌿 That's why Decathlon Pro has signed up to World Clean Up Day, an initiative to clean up the planet by taking a pair of gloves and a bin bag to explore the surrounding area. 🌱 Decathlon Pro is also helping to implement the resale of non-new products from customer returns that were previously often destined to be thrown away. ♻️ 💪Their challenges? Improving YOUR health, developing diversity and inclusion and boosting the attractiveness of territories.  🤝 Explore sporting & sustainable excellence with Decathlon Pro! 🏅🌿  #DecathlonPro #SportAtWork #ResponsiblePerformance #OlympicGames2024 #Sport La French Tech Munich Christoph Rapp Jérôme Hamacher Bénédicte Herbout

𝗚𝗹𝗼𝗯𝗮𝗹 𝐊𝐢𝐜𝐤𝐛𝐨𝐱𝐢𝐧𝐠 𝐄𝐪𝐮𝐢𝐩𝐦𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐩𝐨𝐫𝐭 (𝟐𝟎𝟐𝟒-𝟐𝟎𝟑𝟐) The global kickboxing equipment market size reached US$ 350.2 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 737.1 Million by 2032, exhibiting a growth rate (CAGR) of 8.36% during 2024-2032. The rising participation in recreational activities, numerous initiatives undertaken by governing agencies, and the easy availability through online stores represent some of the key factors driving the market. 𝐆𝐫𝐚𝐛 𝐚 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅: https://lnkd.in/dTNviX5x 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐲𝐧𝐚𝐦𝐢𝐜𝐬: ● 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 & 𝐄𝐭𝐡𝐢𝐜𝐚𝐥 𝐒𝐨𝐮𝐫𝐜𝐢𝐧𝐠: Growing consumer awareness of environmental impact and ethical production drives demand for sustainable and ethically produced sports equipment. ● 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 & 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: The focus on personalized experiences and unique product offerings drives innovation in materials, design, and functionality. ● 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐇𝐞𝐚𝐥𝐭𝐡 & 𝐖𝐞𝐥𝐥𝐧𝐞𝐬𝐬: The increasing emphasis on health and fitness fuels demand for sports equipment that supports active lifestyles and performance enhancement. 𝐓𝐨𝐩 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐒𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐆𝐥𝐨𝐛𝐚𝐥 𝐊𝐢𝐜𝐤𝐛𝐨𝐱𝐢𝐧𝐠 𝐄𝐪𝐮𝐢𝐩𝐦𝐞𝐧𝐭 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲: adidas Budoland Sportartikel Vertriebs GmbH Century Kickboxing Everlast Worldwide. (Frasers Group plc) Hayabusa Fightwear, Inc. Last Round Equipment Revgear Sports Ringside Talent SMAI TITLE Boxing Club WESING SPORTS 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐭𝐡𝐞 𝐅𝐮𝐥𝐥 𝐑𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/d4C_S78B #kickboxingequipmentmarket #marketresearch #business #marketanalysis #markettrends #researchreport #marketreport #marketforecast #marketgrowth #imarcgroup #businessgrowth #investmentopportunity #industryanalysis

“Whether it’s a child’s first bike ride, a family camping trip, training for a marathon or even climbing Everest! Decathlon will be by your side along the way. “Our visual identity helps to make this known - it is opening the beautiful blue box of Decathlon to the world, revealing the magic inside.” Global CEO Sairah Ashman caught up with Decathlon CEO Barbara Martin Coppola on its recent transformation from sports retailer to sports brand and her advice to other leaders navigating similar journeys. Read the full article below. 👇 #Decathlon #BusinessTransformation

The Paris Olympics are about to begin, which reminds me of the 2008 Beijing Olympics. Back then, I was in Italy, working in a field completely unrelated to sports. Each day when I got back home after work, the day's competitions were already over. And because social media wasn't as popular as it is now, I could only read about the events online or watch the replay on TV. Although I was already running a lot, I wasn't crazy about sports and didn't care much about sports events. Who would have thought that 10 years later, I would be working in the sports industry and developing a deep passion for sports? Now I have been working in the industry for more than five years and have officially become a sports enthusiast. Sports are a lifestyle for me now. Running, badminton, swimming... I couldn't image my life without them. I hope the Paris Olympics will be a spectacular event, and I can't wait to watch all the great athletes competing in exciting games and share their glorious moments. One world. One dream. One more step. #qiaodan #qiaodansports #sport #sports #sportsevents #sportswear #olympics #parisolympics #2024olympics #paris #run #running #runner #badminton #swim #swimming #lifestyle #footwear #apparel #accessory #shoes #runningshoes #sportsfootwear #glory #brand #sportsbrand #sportswearbrand #athlete #distributorship #distribution #distributioncenter #distributionnetwork #retail #retailnews #retailexperience #retailing #retailer #retailers #wholesale #wholesaler #footwear #footwearbrand #shoes #design #footweardesign #sportsdesign #sportsfashion #sportsbiz #footwearindustry #footwearfashion #footwearinnovation #sportsfans #sportsfan #retailbusiness #retailinnovation #retailindustry #branddesign #brandingdesign #brandawareness #brandactivation #brandbuilding #b2b #b2bmarketing #b2bsales #b2bbusiness #market #partner #businesspartner #cooperation #collaboration #athletic #athlete #personalbest #onemorestep

🤔 What are your thoughts on the new rebrand of Decathlon? As a designer, I always find it fascinating to see how big brands evolve their visual identities. Personally, I am attracted by the way they have managed to convey the message of dynamism, movement and sport by creating a brand that is fully committed to all athletes. As a consumer of Decathlon for years I have to say that now I feel a little more connected with them as a runner. Running is one of the things I'm passionate about and the new rebranding they have done makes me connect a little more. What catches your eye about it? Let's discuss! 😃👇 #DesignOpinions #BrandIdentity #Decathlon #DesignCommunity #CreativeThinking