Exciting stats just in from Tesco! 🙌 The supermarket giant has seen a rising demand for meat-free ingredients and whole cuts, reporting a 100% rise in fish alternatives, a 20% increase in tofu and tempeh, and similar growth in plant-based steaks and chicken breasts. The meat-free Juicy Marbles steak has been a particular success, with 100,000 sold in the lead-up to Valentine’s Day alone. 📈 A recent survey commissioned by Tesco also found that UK adults are choosing to eat more vegetables to create delicious plant-focused meals. 🥗 Almost half of the participants (46%) said they eat more vegetables than they did five years ago, and 47% have deliberately introduced more vegetables to their plates. Reasons for this shift include people’s desire to be healthier, to cut the cost of their food shop and to reduce their environmental impact. 🌱 Cate May, Plant-Based Food Buyer at Tesco, said that the plant-based food revolution is entering its "second phase" and people still want to reduce their meat intake while cooking more meals from scratch. 🍽 She added: “Customers are starting to understand the versatility of plant-based ingredients and whole cuts, and are creating a wide variety of meals such as tofu stir-fries, meat-free curries using chicken alternatives or beans and pulses, and classic steak and chips using plant-based steaks.” Do you agree that the plant-based revolution has entered a new phase? Share your thoughts and experiences in the comments below. 👇 #tesco #plantbased #plantbasedfood #plantbasedrevolution #plantbasedmeat #meatalternatives #veganfood #veganproducts
The rise in plant-based eating and Tesco's stats are promising. Excited for this new phase in the plant-based movement!
Steve Hamon
7mo
The direction is all one way (and of course a few dips in the road), a vegan world, one day, one day….
Excellent. I must be part of that cohort too. Although I prefer fresh ingredients, it's nice to have a lot of ready meals or substitutes available. 😁 I often use meat, cheese or cream replacements in my cooking and food photography. 🌱
Stephen Nicholas
7mo
This is good news. The real test will be positive changes in the nation’s health as measured against NHS admissions. There does seem to be a change in progress.
Rupert Evelyn
7mo
It's happening. Can only imagine how these shelves will look 10 years from now.
MADE BY BISON
7mo
Well done Veganuary this is such great news - MADE BY BISON X BISON PLANET took part in Veganuary again this year. Great to see it making an impact.
Driving Growth as a National Account Manager at Fresh Direct | Specialist in Fresh Produce | Sustainability Advocate | Mental Health First Aider | Empowering Healthier Choices
7moIt’s great news that the demand for fruit and vegetables is increasing. Would it be possible to share your sources for the stats?