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New AI-powered ad tech is making waves in the advertising world! 🎯 By using generative AI, it connects individual consumers with brands and products they're most likely to engage with, optimizing ad spend like never before. This innovative approach not only targets the right audience but also offers precise keyword recommendations, ensuring higher engagement and increased revenue. It’s a game-changer for small to midsize businesses aiming to make a big impact on TV advertising. 🚀 #AdTechInnovation #AIAdvertising #TargetedMarketing

The rise of AI-generated content and hyper-personalization is reshaping the advertising landscape, driving up ad spend and creating new challenges. At Ad Age’s TV & Streaming Summit, Michele Bavitz from Theorem and Molly Fuard from SiriusXM Media shared insights on how automation can enhance operations and maintain brand safety amidst these changes. While AI is essential for scaling efforts, the human touch remains crucial for emotional connection in ads. As cookies disappear, leveraging contextual data will be key for targeting the right audiences effectively. Exciting times ahead for the ad industry! #AIinAdvertising #AdTech #TVStreaming

🎉 Goodbye 2024, Hello 2025! 🚀 As we toast to the New Year, let's take a moment to reflect on the game-changing trends that shaped the advertising world in 2024: 🌐 AI-Driven Campaigns: From predictive analytics to hyper-personalized ads, AI took center stage, empowering businesses to connect with their audiences like never before. 📲 The Rise of Connected TV (CTV): Streaming platforms emerged as a must-have in media plans, offering precision targeting and measurable results. 🎧 Audio Advertising Evolution: Audio campaigns found their groove, with brands leveraging soundscapes and podcasts to create authentic emotional connections. 📈 Hybrid Media Strategies: The combination of digital and traditional media proved unbeatable, delivering both reach and trust. 🌟 Purpose-Driven Marketing: Consumers demanded authenticity, and brands that aligned with social and environmental values reaped the rewards. As we step into 2025, the possibilities are endless. #HappyNewYear #AdvertisingTrends #ChemistMedia #MarketingInnovation

Drawing insights from a survey of over 1,200 industry leaders worldwide, including top brands, agencies, media companies, and tech platforms, this report provides a view of the transformation ahead for marketers. Key trends insights: Sustained optimism: Our research, conducted through TechValidate, signals a continued surge of optimism in the industry for 2024, especially in macro ad trend spends, with a distinct focus on Connected TV (CTV), digital video, and paid social. Identifying opportunities: The report sheds light on significant opportunities, such as applications of AI, first-party data mastery, and critical developments in the ad verification space. #MarketReport #CTV #digitalvideo #paidsocial

📺 How to Analyze TV Advertising Competitors: Learning from Industry Leaders 🚀 In the high-stakes world of television advertising, understanding your competitors' strategies is the secret sauce to crafting campaigns that stand out. 🌟 Here’s how you can stay ahead of the game: 👉 Understand the Landscape: Identify competitors at category, geographical, and niche levels. 👉 Evaluate Their Strategies: Study their ad creatives, messaging, target audiences, and timing. 👉 Analyze Media Buying: Look into their channel choices, budget allocation, and cross-platform integration. 👉 Assess Impact: Monitor brand recall, consumer sentiment, and campaign buzz online. Competitor analysis isn’t just about finding faults—it's about uncovering opportunities for innovation and growth. For instance, learn from brands like Amul, Tata Tea, and Surf Excel, which have leveraged storytelling, social awareness, and humor to resonate with audiences. 🏆 What strategies do you think are key to analyzing TV advertising competitors in 2024? Share your thoughts below! #TVAdvertising #CompetitorAnalysis #MediaPlanning #IndiaAdvertising #MarketingInsights 👉 Read the full article here

We’re heading to CES in Las Vegas from January 7-10 and would love to connect! MiQ’s programmatic experts will dive into 2025’s key trends: - AI in Action: Real business outcomes through smarter targeting and optimization. - CTV’s Supply Boom: Transparency and efficiency with supply path optimization. - Specialized Media Networks: Turning owned assets into revenue, like Kinective Media. - Adtech Reinvented: Empowering publishers with proprietary ad solutions. Let's explore how MiQ can elevate your advertising strategy. See you at CES! #CES2025 #ProgrammaticAdvertising #AI #CTV #SPO #Adtech #MiQ

CTV is driving higher conversion rates than traditional TV, thanks to its precision targeting and interactive capabilities. With ad spends on CTV set to hit $25 billion by 2025, brands are leveraging AI to deliver personalized content that resonates and converts. Learn how CTV and AI are shaping the future of advertising. #CTV #AI #TVC https://lnkd.in/dS5YMzGy

These 3 topics had ad industry leaders buzzing at #Cannes Lions this year! *Champagne not included🥂 1. Artificial Intelligence: #AI dominated discussions, showcasing its quickly evolving role in digital marketing. Key players unveiled AI-driven strategies and products, highlighting unique applications and signaling that AI is here to stay in #digitaladvertising. 2. CTV & Measurement: Connected TV was a major focus, with new data solutions and video currencies emerging to optimize #CTV budgets and enhance audience targeting. Discussions around CTV stressed the importance of improving measurement solutions in the channel's #cookieless environment. 3. Sustainability: GARM (WFA) and the Ad Net Zero US Global Media Sustainability Framework set the tone for discussions around carbon emissions in digital ad campaigns. Experts highlighted the need for speedy adoption of greener practices and framed #sustainabiltiy as a win-win initiative. And check out this recap from Ad Age for a deeper dive into everything Cannes. https://lnkd.in/ecfQtECT

Sweet Booth with Viant Technology! We rolled into a pretty Sweet Booth with Viant’s Chris & Tim Vanderhook ! We cruised through sizzling CTV trends for 2025, chatted about Viant’s top-tier CTV solutions, and discovered how their AI is transforming media planning, measurement, and insights. Plus, Richie Hyden and Field Garthwaite chatted about Viant’s acquisition of IRIS.TV, enhancing targeting and measurement for TV buyers. Get ready for a transparent, open web and AI that knows exactly what’s next! #sweetsuites | The Advertising Forum | Marketecture Media

🚀 Revolutionize Your Ad Game with PlayBox Technology! 🎯💡 Introducing our cutting-edge AI-powered Ad Server – where artificial intelligence meets advertising excellence! 🔮 What makes our AI Ad Server special? - Smart targeting: Delivers ads to the right audience at the perfect moment - Real-time optimization: Continuously improves ad performance - Predictive analytics: Forecasts trends to maximize your ROI - Seamless integration: Works flawlessly with your existing PlayBox ecosystem - GDPR compliant: Respects user privacy while boosting effectiveness Whether you're a broadcaster, streaming service, or content creator, our AI Ad Server helps you monetize smarter, not harder. 💡 Fun fact: Our AI can process millions of data points in seconds to make split-second decisions on ad placement! Curious about boosting your ad revenue with AI? Let's chat! 👇 #PlayBoxTechnology #AIAdvertising #AdTech #SmartMonetization #BroadcastInnovation