Vision One Research’s Post

In a fast-moving landscape, staying ahead of consumer preferences is key to success. Mintel’s 2024 Global Food & Drink Trends provide invaluable insights to help you navigate the ever-changing preferences of consumers! #FoodandBeverage #GlobalTrends #ProductInnovation

In my local Saturday newspaper, there's a weekly column where consumers are randomly interviewed in a retail setting about their food buying behavior. One recurring question asked by the journalist is whether price, health, or taste takes precedence in their choice. Surprisingly, over weeks of reading these columns, health never emerges as the leading factor, contrasting sharply with findings from our commercial research agencies. In my opinion, this underscores the risk of relying on consumer sampling primarily from preexisting databases, where participants may be motivated to join for compensation. Hence they are probably more willing to give socially desirable answers (to be seen as a relevant consumer and be kept in the database) and this can contribute to the intention-behavior gap regarding their healthy food choices. When our research overestimates the market potential of healthy food innovations due to these biases, it misinterprets consumer intentions. Therefore, relying mainly on database consumer sampling instead of observing actual food choice behaviors obscures the challenges of converting intentions into actions, leading to misjudgments of both product requirements and their market potential. In turn this contributes to the unfortunate fast failures of many healthy food innovations in retail. #taste #productexperience #consumer #sensory #consumersampling #behaviorscience #health

The impact of social media on food trends is growing. Here are the latest trends shaping the food industry. 🍇This insightful report, sponsored by FreshRealm, sheds light on key developments that will influence consumer preferences in the following months: #FoodTrends #RetailInnovation #SustainabilityGap

The world of food is evolving, driven by changing consumer preferences, health consciousness, and sustainability concerns. Supermarkets play a pivotal role in meeting these demands, and investing in the right food trends can keep your shelves optimally stocked. Explore the top 10 food trends for 2024. https://buff.ly/3U5SSFa #blog #supermarket #foodtrends #businessplanning

From flavours of the moment, to the importance of health and functionality, to the impact of an unstable world - Discover the majors trends and drivers for F&B this year 💡 #2024 #trends #insights #consumer

🍟 Consumer Behavior and Sales Trends in the Fast-Food Industry 🍟 Understanding consumer behavior is crucial for analyzing sales trends in the fast-food industry. Economic conditions, health trends, and consumer preferences all play significant roles. 📊🍔 🔑 Key Concepts: - **Consumer Spending Patterns:** How economic conditions and disposable income levels influence dining out. - **Health Trends:** The impact of healthy eating awareness on fast-food sales. - **Market Adaptation:** How fast-food chains adapt to changing preferences and market conditions. Exploring these concepts can provide valuable market insights. How do you think consumer behavior is evolving in the fast-food industry? Let’s share our views! 💬👇 #ConsumerBehavior #FastFoodIndustry #SalesTrends #MarketAnalysis #BusinessStrategy

🍟 Consumer Behavior and Sales Trends in the Fast-Food Industry 🍟 Understanding consumer behavior is crucial for analyzing sales trends in the fast-food industry. Economic conditions, health trends, and consumer preferences all play significant roles. 📊🍔 🔑 Key Concepts: - **Consumer Spending Patterns:** How economic conditions and disposable income levels influence dining out. - **Health Trends:** The impact of healthy eating awareness on fast-food sales. - **Market Adaptation:** How fast-food chains adapt to changing preferences and market conditions. Exploring these concepts can provide valuable market insights. How do you think consumer behavior is evolving in the fast-food industry? Let’s share our views! 💬👇 #ConsumerBehavior #FastFoodIndustry #SalesTrends #MarketAnalysis #BusinessStrategy

🍟 Consumer Behavior and Sales Trends in the Fast-Food Industry 🍟 Understanding consumer behavior is crucial for analyzing sales trends in the fast-food industry. Economic conditions, health trends, and consumer preferences all play significant roles. 📊🍔 🔑 Key Concepts: - **Consumer Spending Patterns:** How economic conditions and disposable income levels influence dining out. - **Health Trends:** The impact of healthy eating awareness on fast-food sales. - **Market Adaptation:** How fast-food chains adapt to changing preferences and market conditions. Exploring these concepts can provide valuable market insights. How do you think consumer behavior is evolving in the fast-food industry? Let’s share our views! 💬👇 #ConsumerBehavior #FastFoodIndustry #SalesTrends #MarketAnalysis #BusinessStrategy

Color is a key factor in consumer food preferences, but what about the health implications of synthetic food colors? Recent research has shown that they may not be the best option. That's why it's time to consider plant-based food colors as a viable alternative. Let's prioritize our health by making the switch to plant based food colors. #healthylifestyle #plantbased #foodcolor #consumerpreferences #innovation #foodandbeverageindustry #b2b #socialimpact #foodforthought #foodie #healthandsafety #healthylifestyle #foodgram

Our big 2024 #trends report is out now, with expertise from a myriad of F&B industry experts #2024trends #foodtrends #beveragetrends 🙏 Thanks to Aptean for supporting