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We take pride in thinking differently, shaking it up, and using craft skills to create effective solutions for clients. As such, we’ve seen a rise in marketers exploring options beyond traditional digital channels, turning to solutions such as digital out-of-home (DOOH) advertising and experiential media for fresh, impactful ways to reach audiences. “We’re increasingly being asked for ideas that are not run-of-the-mill,” says Jeffrey Matisoff. “Part of that is out of fear of where linear is heading, and some of it is due to marketers' desire to explore new options.” And we’re not alone. Digiday’s Michael Burgi reports on the rise of alternative media options, despite the current economic climate. With growing interest in these non-mainstream avenues, mainly for their unique appeal and data-driven capabilities, chat with us if you're ready to think outside the box with your media strategy.

OTT advertising presents food brands with a powerful opportunity to target consumers, drive brand awareness, and increase sales in an increasingly digital and connected world.   Here are six reasons to add OTT to your media mix...

The new year is a perfect time to consider adding new marketing channels to your mix especially as consumer media consumption habits vary more than ever.  Here's a great read from our friends at StackAdapt. Whether you're exploring Connected TV or adding new social media channels, it's important to have a clear understanding of your: 1️⃣ Audience 2️⃣ Brand identity and tone 3️⃣ Creative on each channel; ensuring your brand's identity is clear across channels and follows each channel's best practices Not sure which platforms are best for your marketing plans or need help developing impactful creative for each one? Contact our digital team. #DavisAgency #UnstoppableImpact #DigitalMarketing #SocialMedia #CTV #DOOH #Advertising #Digital

The new year is a perfect time to consider adding new marketing channels to your mix especially as consumer media consumption habits vary more than ever. Here's a great read from our friends at StackAdapt. Whether you're exploring Connected TV or adding new social media channels, it's important to have a clear understanding of your: 1️⃣ Audience 2️⃣ Brand identity and tone 3️⃣ Creative on each channel; ensuring your brand's identity is clear across channels and follows each channel's best practices Not sure which platforms are best for your marketing plans or need help developing impactful creative for each one? Contact our digital team. #BridgemarkAgency #UnstoppableImpact #DigitalMarketing #SocialMedia #CTV #Digital #Advertising #DOOH

🌐 Thinking of Exploring New Advertising Avenues? 🌐 If you’re considering experimenting with different types of advertisements, let’s chat! 💬 Allow me to introduce you to programmatic advertising—the same powerhouse strategy used by iconic brands like Zara, Chanel, and Gucci. 👗👜👠 So, what’s their secret? These brands don’t just rely on one ecosystem like social media. Instead, they strategically target high-potential audiences wherever they are browsing online. 🌍💻 And here’s the best part: Programmatic ads are not as expensive as you might think! 💸 Imagine reaching your ideal customers with precision, delivering impactful ads that truly resonate. 🎯 Curious to learn more? Let’s connect and explore how programmatic advertising can elevate your brand. 🚀 #ProgrammaticAdvertising #DigitalMarketing #BrandStrategy #Advertising #MarketingInnovation #BrandGrowth

Discover the Power of Digital Out-Of-Home Advertising. Are you ready to revolutionize your brand's advertising strategy? Say goodbye to static limitations and dive into the world of digital brilliance. We bring you the unparalleled advantages of Digital Out-of-Home (DOOH) advertising, ensuring your brand stands out in the crowd.   Why should you embrace DOOH advertising?    1. Dynamic Content: Break free from the ordinary and captivate your audience with dynamic, eye-catching visuals that demand attention.   2. Real-Time Updates: Keep your messaging fresh and relevant with instant updates, ensuring your audience always sees the latest information.   3. Flexibility: Tailor your message to specific audiences or events, allowing for precise targeting and maximum impact.   4. Engagement: Encourage a deeper connection with your audience through interactive features that spark meaningful interaction.   5. Lead the Pack: Use the DooH to set your brand apart and stay light-years ahead of the curve.   Ready to embark on a journey towards advertising excellence? Contact us today at 0758 880088 or via email at sales@ashtonmedia.net to explore our creative DOOH advertising solutions.   Don't miss out on the future of advertising – embrace the power of digital screens with Ashton Media! #oohadvertising #digitaladvertising #doohadvertising #marketing

What's the HM DL? Our Associate Director of Account Management/Planning, Elana Kreisel has the info –   The DL: Measurement platforms DoubleVerify (DV) and Integral Ad Science have each expanded their YouTube brand safety and measurement capabilities to YouTube Shorts. This will allow advertisers to get third-party verification that campaigns are reaching targeted audiences within safe content. Marketers use Shorts to connect with their audience via interactive mobile-first creative, which extends the impact of their YouTube campaigns. DV employs manual reviews and proprietary AI-driven tools to classify Shorts across all industry-standard GARM brand safety categories accurately. Advertisers can access this and leverage the same level of insights across different platforms to inform media planning and buying decisions. Sign up for our HM DL weekly newsletter by visiting our website at https://bit.ly/3ucphKB. #measurement #advertising #youtubeshorts

5 reasons why digital outdoor advertising helps a brand scale: 📈 Increases consumer exposure. → Digital out-of-home (DOOH) is a direct, measurable way to reach a wide network of people in a very short span of time.    📈 Enhances engagement. → DOOH content can be mind-blowing. It can offer interactive experiences to drive engagement. 📈 Targeted advertising. → Data-driven tech allows your digital OOH billboard to deliver targeted messages to the right audience at the right time and place.    📈 Flexible and scalable. → DOOH campaigns can be quickly adjusted, making it an easy channel to tailor to any brand. 📈 Tracking and analytics. → The tracking and analytics capabilities of DOOH advertisements are second to none. They provide key insights, enhancing and improving future campaigns. Want to know what outdoor advertising can do for you? Chat to me! James Harrison.

Elevate Your Brand with Our Comprehensive Branding Package Ad Campaign In the competitive world of marketing, capturing your audience's attention and elevating your brand's visibility is paramount. Our Branding Package Ad Campaign provides a holistic solution to achieve just that. **The Power of Branding Package Ad Campaign** Our Branding Package Ad Campaign is a comprehensive solution designed to enhance your brand's visibility and reach. This package opens the door to a wide range of advertising opportunities, allowing you to connect with your target audience effectively. **What's Inside the Branding Package** When you opt for our Branding Package, here's what you can expect: - **100,000 Total Ad Plays:** This expansive package is designed to maximize your brand exposure. - **30,000 ConnectedTV Ad Plays:** Reach your audience on popular streaming services like Roku, Pluto, SlingTV, Hulu, and more. - **15,000 Streaming Audio Plays:** Capture your audience's attention on leading streaming platforms such as Spotify, IHeart, ApplePodcast, and others. - **5,000 Out of Home Plays:** Make a powerful impact with 5,000 Out of Home Plays, which can include highway/roadside billboards or even a 1-day flight in Times Square. - **Digital Display:** Extend your reach with 50,000 Digital Display ad plays, targeting online and mobile users through engaging banner ads. **Going the Extra Mile** At Lead 2 Marketing, we're committed to ensuring your success. That's why our Branding Package comes with a special bonus: - **Free 10 Guaranteed Leads:** With this package, we provide you with 10 guaranteed leads, offering valuable opportunities for customer acquisition. It's our way of going the extra mile to support your brand's growth. **Ready to Elevate Your Brand?** If you're ready to take your brand to the next level and make a significant impact in the market, our Branding Package Ad Campaign is the solution you've been looking for. Get in touch with us to discuss how this package can transform your brand's visibility and reach. #BrandingPackage #AdCampaign #BrandVisibility

🚌🌟 Stay ahead of the curve! Discover the power of transit advertising to amplify your brand's visibility and reach new audiences. Click here for more info: https://lnkd.in/deET8q9u #TransitAdvertising #BrandAwareness #OnTheMove #MarketingStrategies #AudienceReach #AdvertisingTrends #MediaPlanning #SuccessStrategies #DigitalMarketing #MarketingTips #AdvertisingInsights #advertisingagency #traditionalmedia #digitalchannels