Warrick Billingham’s Post

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Ad Tech | Gaming | Command Attention | Evolution Group

Good read from WARC discussing the current state of in-game advertising! Despite some positive strides and the introduction of enhanced ad technologies and formats, investment in this area still falls short. Nearly 90% of advertisers now view gaming as a brand-safe channel due to advancements in fraud detection tools and measurement capabilities. This significant boost in confidence underscores gaming's transformation into a mainstream entertainment platform. It's high time for brands to tap into this underutilized medium! #Advertising #Gaming #BrandSafety #WARC #IAB #AdTech #DigitalMarketing #Evolution

Advertisers deem gaming a safe channel, yet spend growth remains low | WARC

Advertisers deem gaming a safe channel, yet spend growth remains low | WARC

warc.com

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