Major life moments come with a lot of decisions, many of which are highly emotive. For many, going to university is the first major life moment and often represents the first steps into independence. We worked with UCAS Marketing Services to develop a campaign that highlights why it's so important for brands to be a part of that journey - helping students to make positive choices. There's more to come on the campaign soon, but our Head of Strategy Chris Bosher together with UCAS' CMO Dave Penney spoke about it at this year's MAD//FEST.
In case you missed UCAS at MAD//FEST 2024… you can now watch our session on-demand. Watch as Dave Penney CMO at UCAS and Chris Bosher Head of Strategy at Borne, explore why emotionally fuelled moments can forge lifelong relationships with brands. 🎇 Discover how: ➡️ The university application process is highly emotional – and often the first major life event for this audience. ➡️ Major life events, like heading to university, increases the likelihood of trying new brands by 75%. ➡️ Building emotional connections with young consumers during such a formative time can be powerful for brands (if done right). ➡️ Engaging with this audience is about providing exceptional products and services to meet their high practical and emotional needs. Watch here: https://lnkd.in/eQV-N3BV #ucas #youthmarketing #genz #madfest2024
It’s always a pleasure working with Borne 🙌🏻