Circana reposted this
Is data truly driving your Media planning? It should, and who better to "Dive into data" with on this topic than our long-standing strategic partner Blis. I am delighted to join the event tomorrow and be part of the panel with THE Alan Morrissey of EssenceMediacom UK, Andy Gillham of O2 and James Ketteley and the team Mastercard. Here's what you can expect to hear... 👩🏽💻 How we help clients/brands use data to see the bigger picture and inform the overall strategy for their campaigns 😥The top challenge we are hearing from brands and how we are addressing solutions ⏳ What changes are coming next in privacy and the industry to consider and how to navigate Thanks to the wonderful team at Blis for having me involved Nick Crowe, Toby Lett. Looking forward to seeing our panel host Sadie Teasdale #mediaplanning #datastrategy #dataprivacy #datasignals #purchasedata
oooo I want an invite!
Global Data Strategy & Analytics Director at EssenceMediaCom
3wThanks for the call out Carl, should be fun 👍. Geo-temporal data for the cookieless win 💪