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Nostalgia, inspiration, and self-care are key trends driving consumer escapism. Kristen McLean highlights opportunities for connecting to consumers’ desire for escapism in our latest Growth Insights episode. 💫 The joy economy allows manufacturers and retailers to serve a positive experience to consumers wanting to escape negativity in the world. 🎯 By putting the consumer at the center of decision-making, brands and retailers can benefit from participating in the joy economy. When done authentically, they can increase consumer loyalty. 🤝 Younger consumers are looking for a deeper dialogue with brands. Listening to these engaged consumers can fuel ideas for more meaningful connections. Listen to the full episode here: https://lnkd.in/dvmpG8kS #GrowthInsights #JoyEconomy #ConsumerTrends #ConsumerBehavior

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